Media in Mexico

Media in Mexico

Summary

Media in Mexico industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
- The Mexican media industry had total revenues of $10.5bn in 2019, representing a compound annual growth rate (CAGR) of 5.1% between 2015 and 2019.
- The advertising segment was the industrys most lucrative in 2019, with total revenues of $6.0bn, equivalent to 57.2% of the industrys overall value.
- Despite market disruption from a significant shift from free services to subscriptions, the movies & entertainment segment has seen healthy growth, shoring up growth in the industry as a whole.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Mexico
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Mexico
- Leading company profiles reveal details of key media market players global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Mexico media market with five year forecasts by both value and volume

Reasons to Buy

- What was the size of the Mexico media market by value in 2019?
- What will be the size of the Mexico media market in 2024?
- What factors are affecting the strength of competition in the Mexico media market?
- How has the market performed over the last five years?
- What are the main segments that make up Mexicos media market?

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. How is technology being used in the leading players strategies?
7.3. Which companies offer substitutes to the main industry?
7.4. How has COVID-19 affected this industrys segments in 2020?
8 Company Profiles
8.1. WPP plc
8.2. Grupo Televisa S.A.B.
8.3. AT&T Inc
8.4. TV Azteca, S.A.B. de C.V.
8.5. Omnicom Group, Inc.
8.6. The Walt Disney Company
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List Of Tables

Table 1: Mexico media industry value: $ billion, 2015-19
Table 2: Mexico media industry category segmentation: $ billion, 2019
Table 3: Mexico media industry geography segmentation: $ billion, 2019
Table 4: Mexico media industry value forecast: $ billion, 2019-24
Table 5: WPP plc: key facts
Table 6: WPP plc: Key Employees
Table 7: Grupo Televisa S.A.B.: key facts
Table 8: Grupo Televisa S.A.B.: Key Employees
Table 9: Grupo Televisa S.A.B.: Key Employees Continued
Table 10: AT&T Inc: key facts
Table 11: AT&T Inc: Key Employees
Table 12: AT&T Inc: Key Employees Continued
Table 13: TV Azteca, S.A.B. de C.V.: key facts
Table 14: TV Azteca, S.A.B. de C.V.: Key Employees
Table 15: Omnicom Group, Inc.: key facts
Table 16: Omnicom Group, Inc.: Key Employees
Table 17: Omnicom Group, Inc.: Key Employees Continued
Table 18: The Walt Disney Company: key facts
Table 19: The Walt Disney Company: Key Employees
Table 20: The Walt Disney Company: Key Employees Continued
Table 21: The Walt Disney Company: Key Employees Continued
Table 22: The Walt Disney Company: Key Employees Continued
Table 23: Mexico size of population (million), 2015-19
Table 24: Mexico gdp (constant 2005 prices, $ billion), 2015-19
Table 25: Mexico gdp (current prices, $ billion), 2015-19
Table 26: Mexico inflation, 2015-19
Table 27: Mexico consumer price index (absolute), 2015-19
Table 28: Mexico exchange rate, 2015-19

List Of Figures

Figure 1: Mexico media industry value: $ billion, 2015-19
Figure 2: Mexico media industry category segmentation: % share, by value, 2019
Figure 3: Mexico media industry geography segmentation: % share, by value, 2019
Figure 4: Mexico media industry value forecast: $ billion, 2019-24
Figure 5: Forces driving competition in the media industry in Mexico, 2019
Figure 6: Drivers of buyer power in the media industry in Mexico, 2019
Figure 7: Drivers of supplier power in the media industry in Mexico, 2019
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Mexico, 2019
Figure 9: Factors influencing the threat of substitutes in the media industry in Mexico, 2019
Figure 10: Drivers of degree of rivalry in the media industry in Mexico, 2019

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