Halloween in the UK - 2018

Halloween in the UK - 2018

Summary

"Halloween in the UK - 2018", report forms part of Its Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers for Halloween. The report analyses the market, the major players, the main trends, and consumer attitudes.

Scope

- Over half of UK consumers spent on Halloween with shopper penetration rising 4.5ppts on 2017 to reach 51.5%.
- Decorations increased in popularity as more people to chose to dress up their homes for Halloween.
- Discounters proved popular for clothing & costume accessories as value for money influenced retailer choice.

Reasons to buy

- Use our in-depth consumer insight to learn which categories within Halloween are shopped the most by consumers and to ensure that product offerings are catering to the needs and wants of customers.
- Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and interesting product ranges in order to maximise sales potential.
- Use our in-depth analysis to understand which retailers are leading in certain Halloween product categories and why.
- Use our average spend data to understand how much consumers are prepared to pay in each Halloween category.

THE KEY FINDINGS
The Key Findings
Over half of UK consumers spent on Halloween with shopper penetration rising 4.5ppts on 2017 to reach 51.5%
Decorations increased in popularity as more people to chose to dress up their homes for Halloween
Discounters proved popular for clothing & costume accessories as value for money influenced retailer choice
Trend insight - stores
Trend insight - social media - Instagram
Trend insight - social media - Facebook
Trend insight - social media - Twitter
Trend insight - online
CONSUMER ATTITUDES
Key findings
Halloween shopper penetration
Halloween retail penetration
Halloween leisure/going out penetration
Halloween shopper profile
Financial wellbeing
Halloween spending
Financing spending
Halloween spending
Halloween activities
Halloween statements
Retailer selection
Retailer ratings - grocers
Retailer ratings - non-food retailers
DECORATIONS
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Retailer used
Buying dynamics
CLOTHING & COSTUME PRODUCTS
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Retailer used
Buying dynamics
FOOD
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Retailer used
Buying dynamics
ENTERTAINMENT & STATIONERY
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Retailer used
Buying dynamics
METHODOLOGY
Technical details: consumer survey work

List Of Tables


Retailer ratings across key measures - grocers, 2018
Retailer ratings across key measures - non-food retailers, 2018
Retailers used - Halloween decorations, ppt change 2017 to 2018
Spend - decorations, 2017 & 2018
Products purchased - pumpkins, 2017 & 2018
Retailers used - pumpkins, 2017 & 2018
Products purchased - home decorations, 2017 & 2018
Retailers used - home decorations, 2017 & 2018
Products purchased - tableware, 2017 & 2018
Retailers used - tableware, 2017 & 2018
Retailers used - clothing & costume products, ppt change 2017 to 2018
Spend - clothing & costume products, 2017 & 2018
Products purchased - kids costumes, 2017 & 2018
Retailers used - kids costumes, 2017 & 2018
Products purchased - adult costumes, 2017 & 2018
Retailers used - adult costumes, 2017 & 2018
Products purchased - costume accessories, 2017 & 2018
Retailers used - costume accessories, 2017 & 2018
Retailers used - Halloween food products, ppt change 2017 to 2018
Spend - food products, 2017 & 2018
Products purchased - chocolate, 2017 & 2018
Retailers used - chocolate, 2017 & 2018
Products purchased - sweets & candy, 2017 & 2018
Retailers used - sweets & candy, 2017 & 2018
Products purchased - cakes, 2017 & 2018
Retailers used - cakes, 2017 & 2018
Retailers used - entertainment & stationery, ppt change 2017 & 2018
Spend - entertainment & stationery, 2017 & 2018
Products purchased - film & music, 2017 & 2018
Retailers used - film & music, 2017 & 2018
Products purchased - stationery & books, 2017 & 2018
Retailers used - stationery & books, 2017 & 2018
Products purchased - games & apps, 2017 & 2018
Retailers used - games & apps, 2017 & 2018