Summer in the UK - 2018

Summer in the UK - 2018

Summary

"Summer in the UK - 2018", report forms part of Its Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers on summer items. The report analyses the market, the major players, the main trends, and consumer attitudes.

Scope

- 72.3% of consumers stated that they spent on either retail or leisure this summer, with 43.3% of summer shoppers also stating that they spent more on summer items than they did last year.
- Though fewer consumers felt financially worse off this year compared to 2017, low prices and value for money remain the leading drivers of retailer choice across summer purchasing categories.
- 42.0% of consumers stated that they spent on leisure activities this summer, with the proportion of summer spend shifting towards leisure in 2018 (36.3% of summer spend was on leisure activities such as playing sports and going for walks compared to 33.3% in 2017).

Reasons to buy

- Use our in-depth consumer insight to learn which areas which summer product categories are shopped the most by consumers and to ensure that product offerings are catering to the needs and wants of customers.
- Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
- Use our in-depth analysis to understand which retailers are leading in certain summer categories and why.
- Use our average spend data to understand how much consumers are prepared to pay in each summer category.


THE KEY FINDINGS
The Key Findings
Heatwave and sporting events boosted summer spending
Despite an increase in consumer confidence, price continues to drive retailer choice
Younger summer shoppers are investing more in leisure in 2018
Trend insight - stores
Trend insight - social media - Facebook
Trend insight - social media - Twitter
Trend insight - online
CONSUMER ATTITUDES
Key findings
Buying dynamics
Financial wellbeing
Financial spending
Summer spending
Summer activities
Summer statements
Retailer selection
Retailer ratings - grocers
Retailer ratings - non-food retailers
SEASONAL FOOD
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Retailer used
Retailer selection
Spending
Buying dynamics
BUYING FOR HOLIDAYS
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Average spend
Retailer used
Buying dynamics
GENERAL SUMMER PURCHASING
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Average spend
Retailer used
Buying dynamics
METHODOLOGY
Technical details: consumer survey work


List Of Tables


Retailer ratings across key measures - grocers, 2018
Retailer ratings across key measures - non-food retailers, 2018
Whats driving retailer selection, Tesco, ASDA & Sainsburys, 2017 & 2018
Reasons for changing retailer, overall & by retailer, 2018
Products purchased - BBQ food, 2017 & 2018
Products purchased - desserts, 2017 & 2018
Products purchased - alcohol, 2017 & 2018
Products purchased - beach & swim, 2017 & 2018
Retailers used - beach & swim, 2017 & 2018
Products purchased - holiday healthcare, 2017 & 2018
Retailers used - holiday healthcare, 2017 & 2018
Products purchased - holiday accessories, 2017 & 2018
Retailers used - holiday accessories, 2017 & 2018
Products purchased - camping & outdoors, 2017 & 2018
Retailers used - camping & outdoors, 2017 & 2018
Products purchased - luggage & travel accessories, 2017 & 2018
Retailers used - luggage & travel accessories, 2017 & 2018
Products purchased - entertainment, 2017 & 2018
Retailers used - entertainment, 2017 & 2018
Products purchased - clothing & accessories, 2017 & 2018
Retailers used - clothing & accessories, 2017 & 2018
Products purchased - summer clothing, 2017 & 2018
Retailers used - summer clothing, 2017 & 2018
Products purchased - outdoor & gardening products, 2017 & 2018
Retailers used - outdoor & gardening products, 2017 & 2018
Products purchased - picnic, 2017 & 2018
Retailers used - picnic, 2017 & 2018
Products purchased - items for events at home, 2018
Retailers used - items for events at home, 2018


List Of Figures


Summer shopper penetration, by demographic & region, 2018
Summer retail shopper penetration, by demographic & region, 2018
Summer leisure shopper penetration, by demographic & region, 2018
Financial wellbeing compared to last year, 2017 & 2018
How consumers financed summer spending, 2017 & 2018
Summer spending compared to last year, 2017 & 2018
Retail vs leisure split of spending, 2017 & 2018
Summer activities undertaken, 2018
Summer statements: agreement & disagreement, 2018
Retailers that did the best job promoting summer, 2017 & 2018
Whats driving retailer selection (food & drink shopping) 2018, & ppt change on 2017
Consumers using each channel for purchasing summer food & drink (browsed & purchased), 2018
Consumers using each device for purchasing summer food & drink (browsed & purchased), 2018
Fulfilment options for summer food & drink purchases made online, 2017 & 2018
Top 10 retailers shopped at for summer food & drink, 2017 & 2018
Top 10 retailers most shopped at for summer food & drink, 2017 & 2018
Summer food & drink - gains from disloyal shoppers, 2018
Summer food & non-alcoholic drink spend, 2018 & monetary change on 2017
Summer alcoholic drink spend, 2018 & monetary change on 2017
Summer 2018 BBQ food penetration (and by demographic) & 2017 BBQ food penetration
Summer 2018 salads penetration (and by demographic) & 2017 salads penetration
Summer 2018 cooked meats penetration (and by demographic) & 2017 cooked meats penetration
Summer 2018 snacks penetration (and by demographic) & 2017 snacks penetration
Summer 2018 condiment & relishes penetration (and by demographic) & 2017 condiment & relishes penetration
Summer 2018 desserts penetration (and by demographic) & 2017 desserts penetration
Summer 2018 soft drinks penetration (and by demographic) & 2017 soft drinks penetration
Summer 2018 alcohol penetration (and by demographic) & 2017 alcohol penetration
Planned/impulse purchases (overall food & drink shopping), 2017 & 2018
Planned/impulse purchases (food & drink categories), 2017 & 2018
Whats driving retailer selection (holiday shopping), 2018, & ppt change on 2017
Consumers using each channel for holiday shopping (browsed & purchased), 2018
Consumers using each device for purchasing holiday shopping (browsed & purchased), 2018
Fulfilment options for holiday shopping purchases made online, 2017 & 2018
Average spend on holiday shopping, 2018 & value change on 2017
Top 10 retailers shopped at for holiday shopping, 2017 & 2018
Summer 2018 beach & swim penetration (and by demographic) & 2017 beach & swim penetration
Summer 2018 holiday healthcare penetration (and by demographic) & 2017 holiday healthcare penetration
Summer 2018 holiday accessories penetration (and by demographic) & 2017 holiday accessories penetration
Summer 2018 camping & outdoors penetration (and by demographic) & 2017 camping & outdoors penetration
Summer 2018 luggage & travel accessories penetration (and by demographic) & 2017 luggage & travel accessories penetration
Summer 2018 entertainment penetration (and by demographic) & 2017 entertainment penetration
Summer 2018 clothing & accessories penetration (and by demographic) & 2017 clothing & accessories penetration
Planned/impulse purchases (holiday shopping), 2017 & 2018
Planned/impulse purchases (holiday shopping categories), 2017 & 2018
Whats driving retailer selection (general summer purchasing), 2018, & ppt change on 2017
Consumers using each channel for purchasing general summer items (browsed & purchased), 2018
Consumers using each device for purchasing general summer items (browsed & purchased), 2018
Fulfilment options for general summer purchases made online, 2017 & 2018
Average spend on general summer products, 2018 & monetary value change on 2017
Top 10 retailers shopped at for general summer purchases, 2017 & 2018
Summer 2018 summer clothing penetration (and by demographic) & 2017 summer clothing penetration
Summer 2018 outdoor & gardening products penetration (and by demographic) & 2017 outdoor & gardening products penetration
Summer 2018 picnic penetration (and by demographic) & 2017 picnic penetration
Summer 2018 items for events at home penetration (and by demographic)
Planned/impulse purchases (general summer purchasing), 2017 & 2018
Planned/impulse purchases (general summer purchasing categories), 2017 & 2018


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