Understanding Latin American Marketplace Trends

Marketplaces continue to gain relevance in Latin America, as existing players see rapid sales growth and new companies open marketplace platforms. This report examines the development of marketplaces in the region, analyses how global marketplace strategies are playing out in Latin America, and profiles some of the leading marketplace companies.

THE RAPID GROWTH OF MARKET PLACES IN LATIN AMERICA
While Mercado Libre and Amazon (in the form of cross-border purchases from Amazon.com) have existed for decades, much of the development of market places in Latin America has taken place in the last three years via a combination of existing retailers launching marketplace functions, the entry of international marketplaces, and new internet retailing pure players focused on marketplaces.

GLOBAL MARKETPLACE TRENDS ARE ALSO MANIFESTED IN LATIN AMERICA
Omnichannel, logistics, international expansion and loyalty are the four major strategies most actively pursued by marketplaces globally. Marketplaces operating in Latin America are also working to develop advantages based on these strategies, with omnichannel and logistics strategies seeing the most investment by local players.

OMNICHANNEL PARTICULARLY COMPETITIVE IN SOUTH AMERICA
While most marketplaces operating in Mexico and Central America are internet pure players, South America – especially Brazil – also sees omnichannel players amongst the most important marketplaces. Players such as Falabella (which acquired Linio in 2018), Lojas Americanas and Casino Guichard-Perrachon are seeking ways to leverage their existing store presence to boost their e-commerce performance.

INTERNATIONAL MARKETPLACES ARE INCREASINGLY INTERESTED
The last three years were marked by a growing number of international marketplaces entering and growing their sales in Latin America. Amazon has launched full operations in Mexico and Brazil, and others, including eBay, Ali Express and Wish, have also made investments in the region.

WHY BUY THIS REPORT?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
 

Scope
Key findings
Selected developments in marketplaces in Latin America
Features of selected marketplaces in Latin America
Global key marketplace trends
Omnichannel retailing for marketplaces in Latin America
Logistics for marketplaces in Latin America
International expansion for marketplaces in Latin America
Loyalty programmes for marketplaces in Latin America
Payments are country-specific
MercadoLibre Inc
B2W
Bazaya M éxico S de RL de CV (Linio)
Magazine Luiza


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