All year gifting in the UK - cards and gift wrap - 2018

All year gifting in the UK - cards & gift wrap - 2018

Summary

"All year gifting in the UK - cards & gift wrap - 2018", report forms part of The Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of consumers for all year gifting cards and gift wrap purchases. The report analyses the market, the major players, the main trends, and consumer attitudes.

30.9% of consumers surveyed stated that they felt worse off financially compared to last year. This was reflected in overall spending for all year gifting, with 6.4% more consumers stating that they spent less than the previous year on gifts, compared to consumers surveyed in 2017. Total penetration for all year gifting dropped 0.9ppts to 95.7% in 2017. Occasions which were most impacted by consumers attempting to cut down, were more adhoc events, with the number of consumers buying wedding gifts showing the strongest year-on-year decline of 8.5ppts.

Scope

- Card Factory is the leading retailer of choice for both cards and gift wrap, further extending its lead against competing retailers.
- Of all consumers, younger shoppers are the most likely to agree that buying cards & gift wrap is a waste of money, however they are also more likely to seek out cards that are unique and different.
- While technology continues to disrupt the overall stationery market, as tablets and computers limit the demand for paper and writing equipment, the personal touch of sending and receiving card has, to a certain extent, protected the physical cards market.

Reasons to buy

- Use our in-depth consumer insight to learn which areas within all year gifting cards & gift wrap are most important to ensure that product offerings cater to the needs and wants of customers.
- Understand what drives consumers to use a retailer for their purchases, such as quality of products, prices and the importance of placing cards & gift wrap close to gifting ranges in order to maximise sales potential.
- Use our in-depth analysis of the leading retailers for all year gifting - cards and gift wrap, in order to understand how to appeal shoppers and maximise market share.

THE KEY FINDINGS
Trend insight - stores
Trend insight - online
CONSUMER ATTITUDES
Key findings
Buying dynamics
Financial wellbeing
Financial spending
Gift spending
Research
Retailer selection
Retailer ratings - grocers
Retailer ratings - non-food retailers
All year gifting statements
Social media
Cards & gift wrap
Key findings
Retailer selection
Attitudes towards cards & wrap
Occasion bought for
Bought for
Frequency
Retailer used
Channel usage
Device usage
Fulfilment
Buying dynamics
Methodology
Technical details: consumer survey work

List Of Tables


Retailer ratings across key measures - grocers, 2018
Retailer ratings across key measures - non-food retailers, 2018
What occasions shoppers purchased cards & gift wrap for - breakdown: life achievment, religious/ceremonial, wedding/engagement, gratitude/sympathy, birthday, pregnancy/new baby, retirement/leaving and spontaneous gifting & 2018
Retailers used - cards - overall, 2017 & 2018
Retailers used - gift wrap - overall, 2017 & 2018

List Of Figures


All year gifting shopper penetration, by demographic & region, 2018, & 2017 penetration
Financial wellbeing compared to last year, 2018
How consumers financed all year gifting spending, 2017 & 2018
All year gifting spending compared to last year, 2017 & 2018
What occasions shoppers purchased for, 2018 & ppt change on 2017
When shopping for gifts, what activities have you undertaken online over the past year, 2017 & 2018
Which retailer would you typically go to first when looking to purchase all year gifting, 2018
Agreement & disagreement with statements about all year gifting, 2018
Which social media sites do you use, 2018
Did you purchase an item as a gift that you saw on social media, 2018
Whats driving retailer selection - overall cards & gift wrap, 2018 & change on 2017
Agreement statements - Greetings cards are too expensive, by demographic, 2018
Agreement statements - I usually try to buy cards & wrap from the same place I buy gifts, by demographic, 2018
Agreement statements - Buying cards & wrapping is a wast of money, by demographic, 2018
Agreement statements - I like to purchase greetings cards that are unique and different, by demographic, 2018
Agreement statements - When choosing where to purchase cards, I usually go to the store that is most convenient, by demographic, 2018
Agreement statements - Buying a card online is less personal, by demographic, 2018
Agreement statements - I am worried about the environmental impact of giving cards, by demographic, 2018
What occasions shoppers purchased cards & gift wrap for, 2017 & 2018
Gift recipients - all occasions for cards & gift wrap, 2018
Frequency of purchase - cards & gift wrap, 2017 & 2018
Retailers shopped at for cards & wrap, 2017 & 2018
Consumers using each channel for purchasing cards & gift wrap (browsed & purchased), 2018
Consumers using each device for purchasing cards & gift wrap (browsed & purchased), 2018
Fulfilment options for card & gift wrap purchases made online, 2018
Cards (overall) penetration, 2018 (by demographic & male/female) & 2017 penetration
Physical card (bought from a shop) penetration, 2018 (by demographic & male/female) & 2017 penetration
Physical card (bought online) penetration, 2018 (by demographic & male/female) & 2017 penetration
Electronic card penetration, 2018 (by demographic & male/female) & 2017 penetration
Gift wrap (overall) penetration, 2018 (by demographic & male/female) & 2017 penetration
Gift wrap penetration, 2018 (by demographic & male/female) & 2017 penetration
Gift bags penetration, 2018 (by demographic & male/female) & 2017 penetration
Gift wrapping accessories penetration, 2018 (by demographic & male/female) & 2017 penetration
Personalisation in cards - overall, 2018

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