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All year gifting - Cards & Gift Wrap, 2019

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All year gifting - Cards & Gift Wrap, 2019

Summary

The "All year gifting - Cards & Gift Wrap, 2019", report forms part of The Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of consumers for year-round gifting. The report analyses the major players, the main trends, and consumer attitudes.

For the majority of occasions, more consumers believe that a card should be given than those who believe a gift should be given. However, more consumers think they should buy gifts than cards for a new baby and weddings.

More consumers are becoming concerned about the environmental impact of greetings cards, especially those aged 16-34, due to the disposable nature of cards and wrap.

Scope

- Card Factory is perceived as the best retailer for promoting deals of all year gifting products, as it has expandad into non-card products at low prices appealing to shoppers looking for value for money.
- Personalisation levels have seemingly plateaued with 20.9% of consumers having purchased a personalised card, down 0.5 ppts on 2018.

Reasons to buy

- Use our in-depth consumer insight to learn which areas within all year gifting (cards & gift wrap) are most important to ensure that product offerings are catering to the needs and wants of customers - for example whether consumers believe they should give a card and/or gift for a certain occasion.
- Understand what drives consumers to choose a retailer for their purchases for certain occasions, such as quality of products, prices and the importance of card & gift wrap ranges in order to maximise sales potential.
- Use our in-depth analysis of the leading retailers for all year gifting (cards & gift wrap) in order to understand how to appeal shoppers and maximise market share.

TABLE OF CONTENTS

THE KEY FINDINGS
The Key Findings
Average spends fall across a number of occasions as consumers prioritise spending
Sainsburys and ASDA must do more to compete with Tesco as it remains the most popular retailer
More consumers think they should buy gifts than cards for a new baby and weddings
Trend insight - stores
CONSUMER ATTITUDES
Key findings
Buying dynamics
Financial wellbeing
Financial spending
Gift spending
Research
Retailer selection
Retailer ratings - grocers
Retailer ratings - non-food retailers
Perceptions of giving cards and gifts
All year gifting statements
Social media
Cards & gift wrap
Key findings
Retailer selection
Attitudes towards cards & wrap
Occasion bought for
Bought for
Frequency
Retailer used
Channel usage
Device usage
Fulfilment
Buying dynamics
Methodology
Technical details: consumer survey work

List Of Tables

Retailer ratings across key measures - grocers, 2019
Retailer ratings across key measures - non-food retailers, 2019
Which occasion consumers purchased for, 2019
Retailers used - cards (overall), 2018 & 2019
Retailers used - gift wrap (overall), 2018 & 2019

List Of Figures

All year gifting shopper penetration, by demographic & region, 2019, & 2018 penetration
Financial wellbeing compared to last year, 2018 & 2019
How consumers financed all year gifting spending, 2018 & 2019
All year gifting spending compared to last year, 2018 & 2019
What occasions shoppers purchased for, 2019 & change on 2018
When shopping for gifts, what activities have you undertaken online over the past year, 2018 & 2019
Which retailer would you typically go to first when looking to purchase all year gifting, 2019
Which occasions consumers believe they should give cards and gifts for, 2019
Agreement & disagreement with statements about all year gifting, 2019
Which social media sites do you use, 2019
Did you purchase an item as a gift that you saw on social media, 2019
Whats driving retailer selection - cards & gift wrap, 2019 & change on 2018
Agreement statements - Greetings cards are too expensive (by demographic & male/female) 2019, & 2018 overall
Agreement statements - I usually try to buy cards and wrap from the same place I buy gifts, (by demographic & male/female) 2019, & 2018 overall
Agreement statements - Buying cards and wrapping is a waste of money, (by demographic & male/female) 2019, & 2018 overall
Agreement statements - I like to purchase greetings cards that are unique and different, (by demographic & male/female) 2019, & 2018 overall
Agreement statements -When choosing where to purchase cards, I usually go to the store that is most convenient, (by demographic & male/female) 2019, & 2018 overall
Agreement statements -Buying a card online is less personal, (by demographic & male/female) 2019, & 2018 overall
Agreement statements -I am worried about the environmental impact of giving cards, (by demographic & male/female) 2019, & 2018 overall
Occasion bought for, 2018 & 2019
Card recipients (all occasions), 2019 & change on 2018
Frequency of purchase, 2018 & 2019
Retailers shopped at for cards & wrap, 2018 & 2019
Consumers using each channel for purchasing cards & wrap, 2019 (browsed & purchased)
Consumers using each store type for purchasing cards & wrap, 2019 (browsed & purchased)
Consumers using each device for cards & wrap purchases, 2019 (browsed & purchased)
Fulfilment options for card & gift wrap purchases made online, 2018 & 2019
Cards (overall) penetration, by demographic, 2019, & 2018 penetration
Physical card (from a shop) penetration, by demographic, 2019, & 2018 penetration
Physical card (bought online) penetration, by demographic, 2019, & 2018 penetration
Electronic card penetration, by demographic, 2019, & 2018 penetration
Gift wrap (overall) penetration, by demographic, 2019, & 2018 penetration
Gift wrap penetration, by demographic, 2019, & 2018 penetration
Gift bags penetration, by demographic, 2019, & 2018 penetration
Gift wrapping accessories penetration, by demographic, 2019, & 2018 penetration
Personalisation - overall cards & wrap, 2018 & 2019

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