How Brands Survive in a Digital Marketplace World

In digital commerce the marketplace model has grown faster than the traditional model over the past five years. It accounted for 41% of digital commerce sales in 2017, up from 17% in 2008. It is expected to continue to grow faster than the traditional model. This report explores how brands need to change to thrive in the digital marketplace world.

The Internationals How Brands Survive in a Digital Marketplace World global briefing offers an insight into the size and shape of the retailing industry, highlights emerging trends, their effects on retailing in markets around the world, on the development of channels and consumers shopping patterns. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market be they the developments of new store types, the importance of non-store retailing, economic/lifestyle influences, private label or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


How Brands Survive in a Digital Marketplace World


Introduction
Marketplaces are Conquering Digital Commerce
Working with Marketplaces
Navigating the Future in a Marketplace World

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How Brands Survive in a Digital Marketplace World

In digital commerce the marketplace model has grown faster than the traditional model over the past five years. It accounted for 41% of digital commerce sales in 2017, up from

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