Fathers Day in the UK, 2018

Fathers Day in the UK, 2018

Summary

The "Fathers Day in the UK, 2018", report forms part of GlobalDatas Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers for Fathers Day. The report analyses the market, the major players, the main trends, and consumer attitudes.

More consumers bought into Father’s Day in 2018, with overall penetration up 3.4ppts to 51.4%. While this is still lower than the percentage of consumers that spent on Mother’s Day - 63.6%, it highlights that there is a growing demand for this occasion.

Scope

- A greater percentage of UK consumers participated in Father’s Day in 2018, with more shoppers spending on both retail products (50.0% versus 47.0% last year) and leisure activities (9.5% versus 7.1% last year).
- Although less consumers purchased food and drink overall for Father’s Day this year as fewer people cooked meals from scratch, a greater proportion of Father’s Day shoppers bought alcohol for the occasion.
- With value for money, low prices and convenience being the three of the top four key drivers of retailer choice it is no surprise that the grocers and Amazon remained the main retailers used for gift purchases.

Reasons to buy

- Using our in-depth consumer insight to learn which areas within Fathers Day shopping are most important to ensure that product offerings are catering to the needs and wants of customers.
- Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
- Use our in-depth analysis of the leading retailers for the Fathers Day occasion in order to understand how to appeal shoppers and maximise market share.


THE KEY FINDINGS
The Key Findings
More consumers participated in Fathers Day
Alcohol was the most purchased food & drink category
The grocers and Amazon remain first choice for gift purchases
Trend insight - stores
Trend insight - online
CONSUMER ATTITUDES
Key findings
Buying dynamics
Financial wellbeing
Financial spending
Fathers Day spending
Fathers Day activities
Dining out choices
Dining in choices
Fathers Day statements
Retailer selection
Retailer ratings - grocers
Retailer ratings - non-food retailers
SEASONAL FOOD & DRINK
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Retailer used
Spending
Buying dynamics
GIFTS
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Retailer used
Recipient
Average spend
Buying dynamics
CARDS & GIFT WRAP
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Average spend
Retailer used
Buying dynamics
METHODOLOGY
Technical details: consumer survey work


List Of Tables


Retailer ratings across key measures - grocers, 2018
Retailer ratings across key measures - non-food retailers, 2018
Whats driving retailer selection (by retailer) - Tesco, ASDA & Sainsburys, 2017 & 2018
Products purchased - fresh meat, 2017 & 2018
Products purchased - fish, 2017 & 2018
Products purchased - ready meals, 2017 & 2018
Products purchased - delicatessen products, 2017 & 2018
Products purchased - bakery, deserts & puddings, 2017 & 2018
Products purchased - treats, 2017 & 2018
Products purchased - alcoholic drinks, 2017 & 2018
Products purchased - non-alcoholic drinks, 2017 & 2018
Products purchased - fruit & vegetables, 2017 & 2018
Products purchased - food & drink gifts, 2017 & 2018
Retailers used - food & drink gifts, 2017 & 2018
Products purchased - clothing, 2017 & 2018
Retailers used - clothing, 2017 & 2018
Products purchased - vouchers & money, 2017 & 2018
Products purchased - homewares, 2017 & 2018
Retailers used - homewares, 2017 & 2018
Products purchased - entertainment, 2017 & 2018
Retailers used - entertainment, 2017 & 2018
Products purchased - grooming & personal care, 2017 & 2018
Retailers used - grooming & personal care, 2017 & 2018
Products purchased - books, 2017 & 2018
Retailers used - books, 2017 & 2018
Products purchased - flowers & plants, 2017 & 2018
Retailers used - flowers & plants, 2017 & 2018
Products purchased - experience, 2017 & 2018
Products purchased - DIY & home improvement, 2017 & 2018
Retailers used - DIY & home improvement, 2017 & 2018
Products purchased - outdoor gardening products, 2017 & 2018
Retailers used - outdoor gardening products, 2017 & 2018
Products purchased - electricals, 2017 & 2018
Retailers used - electricals, 2017 & 2018
Products purchased - fine jewellery, 2017 & 2018
Retailers used - fine jewellery, 2017 & 2018
Products purchased - stationery, 2017 & 2018
Retailers used - stationery, 2017 & 2018
Products purchased - sports, 2017 & 2018
Retailers used - sports, 2017 & 2018
Products purchased - footwear & accessories, 2017 & 2018
Retailers used - footwear & accessories, 2017 & 2018
Products purchased - cards, 2017 & 2018
Retailers used - cards, 2017 & 2018
Products purchased - gift wrap & accessories, 2017 & 2018
Retailers used - gift wrap & accessories, 2017 & 2018


List Of Figures


Fathers Day 2018 shopper penetration (by demographic and by region) & 2017 shopper penetration
Fathers Day shopper profile, by demographic & by region, 2018
Fathers Day 2018 retail shopper penetration (by demographic and by region) & 2017 retail shopper penetration
Fathers Day 2018 leisure shopper penetration (by demographic and by region) & 2017 leisure shopper penetration
Financial wellbeing compared to last year, 2017 & 2018
How consumers financed Fathers day spending, 2017 & 2018
Fathers Day spending compared to last year, 2017 & 2018
The proportion of Fathers Day spending on retail vs. leisure, 2018
Fathers Day activities undertaken, 2018, and ppt change on 2017
Fathers Day dining out choices, 2017 & 2018
Fathers Day dining in choices, 2017 & 2018
Agreement statements about Fathers Day, 2018
Retailers that did the best job promoting Fathers Day, 2017 & 2018
Whats driving retailer selection (seasonal food & drink), 2018, and ppt change on 2017
Consumers using each channel for purchasing seasonal food & drink (browsed & purchased), 2018
Consumers using each device for purchasing seasonal food & drink (browsed & purchased), 2018
Fulfilment options for seasonal food & drink purchases made online, 2018
Top 10 retailers shopped at for seasonal food & drink, 2017 & 2018
Top 10 retailers most shopped at for seasonal food & drink, 2017 & 2018
Seasonal food & drink spend, by retailer and by average, 2018 and change on 2017 (£)
Fathers Day 2018 seasonal food & drink penetration (by demographic) & 2017 seasonal food & drink penetration
Fathers Day 2018 fresh meat penetration (by demographic) & 2017 fresh meat penetration
Fathers Day 2018 fish penetration (by demographic) & 2017 fish penetration
Fathers Day 2018 ready meals penetration (by demographic) & 2017 ready meals penetration
Fathers Day 2018 delicatessen products penetration (by demographic) & 2017 delicatessen products penetration
Fathers Day 2018 bakery, deserts & puddings penetration (by demographic) & 2017 bakery deserts & puddings penetration
Fathers Day 2018 treats penetration (by demographic) & 2017 treats penetration
Fathers Day 2018 alcoholic drinks penetration (by demographic) & 2017 alcoholic drinks penetration
Fathers Day 2018 non-alcoholic drinks penetration (by demographic) & 2017 non-alcoholic drinks penetration
Fathers Day 2018 fruit & vegetables penetration (by demographic) & 2017 fruit & vegetables penetration
Planned/impulse purchases (overall seasonal food & drink), 2017 & 2018
Planned/impulse purchases (seasonal food & drink categories), 2017 & 2018
Whats driving retailer selection (gifts), 2018, and ppt change on 2017
Consumers using each channel for purchasing gifts (browsed & purchased), 2018
Consumers using each device for purchasing gifts (browsed & purchased), 2018
Fulfilment options for gifts purchases made online, 2018
Top 10 retailers shopped at for gifts, 2017 & 2018
Who consumers bought Fathers Day gifts for, 2018, and ppt change on 2017
Average spend on gifting categories, 2018, and change on 2017 (£)
Fathers Day 2018 gift penetration (by demographic) & 2017 gift penetration
Fathers Day 2018 food & drink gifts penetration (by demographic) & 2017 food & drink gifts penetration
Fathers Day 2018 clothing penetration (by demographic) & 2017 clothing penetration
Fathers Day 2018 voucher & money penetration (by demographic) & 2017 voucher & money penetration
Fathers Day 2018 homewares penetration (by demographic) & 2017 homewares penetration
Fathers Day 2018 entertainment penetration (by demographic) & 2017 entertainment penetration
Fathers Day 2018 grooming & personal care penetration (by demographic) & 2017 grooming & personal care penetration
Fathers Day 2018 books penetration (by demographic) & 2017 books penetration
Fathers Day 2018 flowers & plants penetration (by demographic) & 2017 flowers & plants penetration
Fathers Day 2018 experience penetration (by demographic) & 2017 experience penetration
Fathers Day 2018 DIY & home improvement penetration (by demographic) & 2017 home improvement penetration
Fathers Day 2018 outdoor gardening products penetration (by demographic) & 2017 outdoor gardening products penetration
Fathers Day 2018 electricals penetration (by demographic) & 2017 electricals penetration
Fathers Day 2018 fine jewellery penetration (by demographic) & 2017 fine jewellery penetration
Fathers Day 2018 stationery penetration (by demographic) & 2017 stationery penetration
Fathers Day 2018 sports penetration (by demographic) & 2017 sports penetration
Fathers Day 2018 footwear & accessories penetration (by demographic) & 2017 footwear & accessories penetration
Planned/impulse purchases (overall gifts), 2017 & 2018
Planned/impulse purchases (gift categories), 2017 & 2018
Personalisation (overall gifts), 2018
Personalisation (gift categories), 2018
Whats driving retailer selection (cards & gift wrap), 2018, and ppt change on 2017
Consumers using each channel for purchasing cards & gift wrap (browsed & purchased), 2018
Consumers using each device for purchasing cards & gift wrap (browsed & purchased), 2018
Fulfilment options for cards & gift wrap purchases made online, 2018
Average spend on card & gift wrap products, 2018, and change on 2017 (£)
Top 10 retailers shopped at for cards & gift wrap, 2017 & 2018
Fathers Day 2018 card & gift wrap penetration (by demographic) & 2017 card & gift wrap penetration
Fathers Day 2018 cards penetration (by demographic) & 2017 cards penetration
Fathers Day 2018 gift wrap & accessories penetration (by demographic) & 2017 gift wrap & accessories penetration
Planned/impulse purchases (overall card & gift wrap), 2017 & 2018
Planned/impulse purchases (card & gift wrap products), 2017 & 2018
Personalisation (overall cards), 2018
Personalisation (card products), 2018


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