UK Childrenswear Trend Report, 2018

UK Childrenswear Trend Report, 2018


"UK Childrenswear Trend Report, 2018", offers comprehensive analysis into the childrenswear market - the key players, trends and consumer behaviours. It provides insight into the winners and losers for 2017 including issues surrounding the squeeze on midmarket retailers and growth of value players, as well as looking at new entrants to the market and their growth prospects.

While the 5.4bn UK childrenswear market remains lucrative, it is the value players such as Primark, H&M and the grocers which continue to hold the most appeal. Indeed according to our data Primark has now overtaken Asda in terms of purchaser share. Midmarket players such as M&S and Next will continue to struggle as they lose out of rivals, with a clear need to better justify their higher price points via quality and design to win back shoppers.


- The UK childrenswear market is forecast to grow by 12.4% between 2017 and 2022
- Value for money, price and quality remain the biggest purchase motivators in childrenswear
- Fashion and celebrity have an influential role in the purchasing process, with 67.1% of young shoppers aged 16-24 stating they dress their children, or the children they shop for, in the latest fashion trends
- 91.2% of childrenswear shoppers agree that fit is important when shopping for kidswear highlighting the demand for well fitting clothing.

Reasons to buy

- Learn which retailers are the winners and losers of the UK childrenswear market and what they are doing to increase their appeal
- Gain insight into new entrants in the UK childrenswear market and how they compare with the dominant value and midmarket players, while understanding the threat they pose to your business
- Discover what the key influences are in purchasing childrenswear across different shopper age groups in order to drive customer engagement and improve product selection.

The hot issues
Main issues in childrenswear

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