Home Retailing in Bulgaria, Market Shares, Summary & Forecasts to 2021

Home Retailing in Bulgaria, Market Shares, Summary & Forecasts to 2021

Summary

"Home Retailing in Bulgaria, Market Shares, Summary & Forecasts to 2021", provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to Czech Republic retail environment. In addition, it analyzes the key consumer trends influencing Bulgaria Home industry.

The home furniture, home improvement and gardening products, and homewares segments witnessed a decline in sales from 7.1% in 2012 to -2.5% in 2013 due to the weak economy, low employment, and recession. However, growth improved to 3.5% and sales reached Lv2.9 billion in 2016. This growth was largely attributed to an improving housing market supported by economic recovery.

What else does this report offer?
- In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics
- The report also details major retailers in Home category group with their product proposition analysis and market positioning in 2016 along with recent key developments
- Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors
- Retail sales and the fastest-growing product categories in Home sector
- Qualitative and quantitative insights of changing retail dynamics in Home sector

Scope

- Slow but steady improvement in the housing market will support home
- retail
- Online sales to soar from a low base as retailers make online investments
- The sector is dominated by local players operating in the value and mass
- market
- The top 10 retailers accounted for 27.5% share in 2016
- Most of the top 10 players operate in the mass middle range

Reasons to buy

- Gain a comprehensive knowledge on home sector in Bulgarian retail market and develop a competitive advantage from the start of your supply chain
- Investigate current and forecast behavior trends in home category to identify the best opportunities to exploit
- Analysis of key international and domestic players operating in the home market
- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the home market.


Key Findings
The State of the Nation
The State of Retail
Home
Definitions
Methodology
Appendix


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