Mixed Retailers in Kenya

Due to the increased cost of living, new mothers are looking to save money by shopping in mixed retailers in city centres as these offer an array of baby care items, from nappies, toys and clothing to nursery furniture, at more affordable prices when compared to specialist stores. Although these outlets mostly sell baby care products, they also generally stock clothing for children up to 16 years of age as well as a few household items.

The Mixed Retailers in Kenya report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Department Stores, Mass Merchandisers, Variety Stores, Warehouse Clubs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mixed Retailers market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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MIXED RETAILERS IN KENYA
Euromonitor International
March 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Mixed Retailers Seen As Experts in Baby Care
Variety Stores the Only Channel Present
Variety Stores Expected To Face More Competition From Supermarkets and Hypermarkets
Competitive Landscape
Mixed Retailers Facing Competition From Internet Retailers
Specialist Retailers Also Posing Increasing Competition To Mixed Retailers
Increasing Mall Space Serves To Limit Footfall in Mixed Retailers
Channel Data
Table 1 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 4 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 5 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 6 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 7 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 8 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 9 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 10 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 11 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 12 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023
Executive Summary
Retailing in Kenya Continues To Grow
Informal Sales Remain Significant in Kenya
Cash-strapped Nakumatt Goes Into Administration While Uchumi Closes Stores
International Players Pose Stiff Competition To Local Retailers in 2018
Moderate Growth Expected Over the Forecast Period
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type
Physical Retail Landscape
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 13 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 14 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 15 Sales in Store-Based Retailing by Channel: Value 2013-2018
Table 16 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
Table 17 Store-Based Retailing Outlets by Channel: Units 2013-2018
Table 18 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 19 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 20 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 23 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 24 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 25 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 26 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 27 Retailing GBO Company Shares: % Value 2014-2018
Table 28 Retailing GBN Brand Shares: % Value 2015-2018
Table 29 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 30 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 32 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 34 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 35 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 36 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 37 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 38 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 39 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 40 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
Table 41 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
Table 42 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
Table 43 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 44 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 45 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 46 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 47 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 48 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 49 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 50 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 51 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Definitions
Sources
Summary 2 Research Sources













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