Africa Stationery Market Outlook

Africa Stationery Market

Market Overview

Africa represents an enormous market for stationery and a host of enterprising traders in gulf countries, America, Asia and Europe; are busy in fulfilling a major slice of this demand. Demand for stationery products in the Western Africa has witnessed a two-fold increase owing to rising number of educational institutes as well as commercial organization especially in South Africa. Goldstein Research also estimates that ongoing economic liberisation programmes in most African countries has significantly resulted in attracting foreign companies who have invested in African region and have set up their offices. Moreover, within many non-government organizations and U.N have their offices operating within the region, providing huge market for the office stationery.

Goldstein Research analyst forecast the Africa stationery market to expand at a CAGR of 6.1% during the forecast period 2016-2024. Further, the market is anticipated to reach USD 4.5 billion by the end of forecast period.
Covered in this Africa stationery market report
The report covers the present ground scenario and the future growth prospects of the stationery market for 2016-2024 along with the total revenue of stationery market in every region. We calculated the market size and revenue share on the basis of revenue generated per segment, regional and country level. The revenue forecast is given on the basis of number of stationery manufacturers and current growth rate of the market.

Africa Stationery Market Segmentation
By Product Type
Paper Products
Writing Instruments
School Stationary
Art and Craft
Office Stationary
Computer stationery
By End Users
Education Sector
Commercial Sector
By Distribution Channel
Offline Distribution Channel
Online Distribution Channel

By Geography
Nigeria {Market Share (%), Market Size (USD Billion), Sales (Million Unit)}
Egypt {Market Share (%), Market Size (USD Billion), Sales (Million Unit)}
South Africa {Market Share (%), Market Size (USD Billion), Sales (Million Unit)}
Algeria {Market Share (%), Market Size (USD Billion), Sales (Million Unit)}
Morocco {Market Share (%), Market Size (USD Billion), Sales (Million Unit)}
Kenya {Market Share (%), Market Size (USD Billion), Sales (Million Unit)}
Rest of the Africa {Market Share (%), Market Size (USD Billion), Sales (Million Unit)}

Based on end users, education sector accounted for the highest market share of 75% in 2016 and will continue to dominate the market during the forecast period. Commercial stationery market is likely to grow at lower pace owing to less industrialization in the region.
Africa Stationery Market Outlook 2016-2024, has been prepared based on an in-depth market analysis from industry experts. The report covers the competitive landscape and current position of major players in the Africa stationery market. The report also includes porters five force model, SWOT analysis, company profiling, business strategies of market players and their business models. Africa stationery market report also recognizes value chain analysis to understand the cost differentiation to provide competitive advantage to the existing and new entry players.
Our Africa stationery market report comprises of the following companies as the key players in the Africa stationery market: Croxley, Parker, Lion Brand, Paper Mate, Freedom Stationery, Office National, Pilot Pen Corporation, Mont Blanc International GmbH and Brunnen International.
According to our Africa stationery market study on the basis of extensive primary and secondary research, one major trend in the market is African countries are extremely price sensitive and most of the stationery requirement from African countries are low priced goods- quality being a secondary consideration. As a result the goods from Asian and gulf countries such as China, India, UAE and other Eastern Asian countries have been more successful in African market as compared to those of Europe.
According to the report, major driver in Africa stationery market is the improvement of education sector and rising number of student enrolments in school. The total enrolment of primary school-age rose from 91 million in 2000 to more than 156 million in 2014. Even more noteworthy has been the growth in higher education, which has risen from 2.7-million in 2000 to around 7.8-million today. The growing number of student enrolments in the region will significantly augment the growth of stationery market in Africa.
Further, the report states that one challenge in Africa stationery market is inexpensive office supply offerings from unorganized players. The major organized players are facing strong competition from local vendors and unorganized office stationery supplies.
Geographically, South Africa accounted for the largest market share of 35% revenue in Africa stationery market. South Africa is closely followed by the Egypt and Nigeria, which occupied about 30% of the market share. South Africa region is likely to dominate its position in Africa attributed to significant growth in commercial and education sector in the country.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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Key questions answered in this Africa stationery market report
What is the total market size by 2024 and what would be the expected growth rate of sales?
What is the total revenue per segment and region in 2015-16 and what would be the expected revenue per segment and region over the forecast period?
What are the key market trends?
What are the factors which are driving this market?
What are the major barriers to market growth?
Who are the key vendors in this market space?
What are the market opportunities for the existing and entry level players?
What are the recent developments and business strategy of the key players?
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