Consumer Electronics in Nigeria

Consumer Electronics in Nigeria

Summary

Consumer Electronics in Nigeria industry profile provides top-line qualitative and quantitative Summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Essential resource for top-line data and analysis covering the Nigeria consumer electronics market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

- The Electrical and Electronics Retail market is comprised of the sales of communications equipment, computer hardware and software, consumer electronics, household appliances, and photographic equipment. Communications equipment includes retail sales only of answer machines, fax machines, fixed-line telephones, mobile phone accessories and mobile phones. Computer hardware and software includes retail sales only of desktops and laptop computers, software, memory sticks, CD packs, hard disks and other data storage devices, computer peripherals, PDAs, organizers, calculators, and satellite navigation systems. Consumer electronics includes retail sales of CD players, DVD players and recorders, hi-fi systems, home theatres, in-car entertainment systems, portable digital radios, radios, televisions and video recorders, home use and portable games consoles. Household appliances includes major domestic appliances (air conditioners, dishwashers, dryers, freezers, hobs and extractors, microwave ovens, refrigerators, stoves, vacuum cleaners and washing machines) plus minor domestic appliances (blenders, coffee machines, deep fryers, food processors, grills, hair products, hair trimmers, curling tongs, razors, hand-held mixers, irons, juicers, kettles, stand mixers, toasters, sun lamps and fans). Photographic equipment includes camcorders, cameras, projectors, camera and camcorder accessories, binoculars and teleScopes. The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2017 annual average exchange rates.
- The Nigerian consumer electronics market had total revenues of $4.7bn in 2017, representing a compound annual growth rate (CAGR) of 7.6% between 2013 and 2017.
- The communications equipment segment was the markets most lucrative in 2017, with total revenues of $1.8bn, equivalent to 37.6% of the markets overall value.
- In developing countries such as Nigeria, smart phones are a device with multiple uses, making it an ideal consumer durable.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the consumer electronics market in Nigeria
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the consumer electronics market in Nigeria
- Leading company profiles reveal details of key consumer electronics market players global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Nigeria consumer electronics market with five year forecasts

Reasons to buy

- What was the size of the Nigeria consumer electronics market by value in 2017?
- What will be the size of the Nigeria consumer electronics market in 2022?
- What factors are affecting the strength of competition in the Nigeria consumer electronics market?
- How has the market performed over the last five years?
- What are the main segments that make up Nigerias consumer electronics market?

Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 9
Market value 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market distribution 12
Market Outlook 13
Market value forecast 13
Five Forces Analysis 14
Summary 14
Buyer power 16
Supplier power 18
New entrants 20
Threat of substitutes 22
Degree of rivalry 24
Leading Companies 26
Artee Group 26
Jumia 27
Massmart Holdings Limited 28
Macroeconomic Indicators 32
Country data 32
Methodology 34
Industry associations 35
Related MarketLine research 35
Appendix 36
About MarketLine 36

List Of Tables


Table 1: Nigeria consumer electronics market value: $ million, 2013-17
Table 2: Nigeria consumer electronics market category segmentation: $ million, 2017
Table 3: Nigeria consumer electronics market geography segmentation: $ million, 2017
Table 4: Nigeria consumer electronics market distribution: % share, by value, 2017
Table 5: Nigeria consumer electronics market value forecast: $ million, 2017-22
Table 6: Artee Group: key facts
Table 7: Jumia: key facts
Table 8: Massmart Holdings Limited: key facts
Table 9: Massmart Holdings Limited: key financials ($)
Table 10: Massmart Holdings Limited: key financials (ZAR)
Table 11: Massmart Holdings Limited: key financial ratios
Table 12: Nigeria size of population (million), 2013-17
Table 13: Nigeria gdp (constant 2005 prices, $ billion), 2013-17
Table 14: Nigeria gdp (current prices, $ billion), 2013-17
Table 15: Nigeria inflation, 2013-17
Table 16: Nigeria consumer price index (absolute), 2013-17
Table 17: Nigeria exchange rate, 2013-17

List Of Figures


Figure 1: Nigeria consumer electronics market value: $ million, 2013-17
Figure 2: Nigeria consumer electronics market category segmentation: % share, by value, 2017
Figure 3: Nigeria consumer electronics market geography segmentation: % share, by value, 2017
Figure 4: Nigeria consumer electronics market distribution: % share, by value, 2017
Figure 5: Nigeria consumer electronics market value forecast: $ million, 2017-22
Figure 6: Forces driving competition in the consumer electronics market in Nigeria, 2017
Figure 7: Drivers of buyer power in the consumer electronics market in Nigeria, 2017
Figure 8: Drivers of supplier power in the consumer electronics market in Nigeria, 2017
Figure 9: Factors influencing the likelihood of new entrants in the consumer electronics market in Nigeria, 2017
Figure 10: Factors influencing the threat of substitutes in the consumer electronics market in Nigeria, 2017
Figure 11: Drivers of degree of rivalry in the consumer electronics market in Nigeria, 2017
Figure 12: Massmart Holdings Limited: revenues & profitability
Figure 13: Massmart Holdings Limited: assets & liabilities

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