Retailing in Germany, Market Shares, Summary and Forecasts to 2021

Retailing in Germany, Market Shares, Summary and Forecasts to 2021


"Retailing in Germany, Market Shares, Summary and Forecasts to 2021" provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to German retail environment. In addition, it analyzes the key consumer trends influencing German retail industry.

German retail market registered sales of EUR535 billion in 2016 and is expected to grow at a CAGR of 2.8% over the next five years. Increasing employment and rising wages will boost retailer spending over the next five years as the economy improves ,and is forecast to grow at CAGR of 2.8%. Consumers in Germany are actively engaged with online retailing and this channel is outperforming all others. Its share of total retail spending will grow from 8.3% to 12.5% by 2021, with some sectors taking an even greater share. In the long term German retailers are up against demographic trends. The ageing population and low birthrate is causing the population to shrink. This and therefore fewer working people will impact overall spending.

What else does this report offer?
- In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics (covering 26 product categories),
- The report also details major retailers in each category group with their product proposition analysis and market positioning in 2016 along with recent key developments
- Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors
- Retail sales and the fastest-growing product categories, which include Clothing, Footwear, Books, News and Stationery, Electrical and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, Sports and Leisure Equipment, Jewelry, Watches and Accessories, and Luggage and Leather Goods
- Qualitative and quantitative insights of changing retail dynamics across various channels


- German retail sector is forecast to grow at a CAGR of 2.8% between 2016 and 2021 to reach EUR598bn, increasing by EUR62.3bn.
- Online retail sales in the country have recorded strong growth at a CAGR of 13.7% between 2011-2016 and reached EUR44.1 billion in 2016.
- Clothing & footwear will underperform as new international entrants push down prices and increase competition
- Food and grocery is anticipated to grow at a CAGR of 2.0% during 2016-2021, from €209.8 billion in 2016 to €232 billion by 2021.
- Frequent visits for fresh food and top ups to drive sales at convenience stores
- Metro Group is the largest player in electicals market with an estimated market share of 12.0%

Reasons to buy

- Gain comprehensive knowledge on 26 product categories in German retail market and develop a competitive advantage around consumer behavior trends from the start of your supply chain
- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, and key consumer and technology trends influencing the retail market
- Investigate current and forecast behavior trends in each category to identify the best opportunities to exploit
- Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
- Understand the fastest-growing categories in the market with insights on the performance of individual product categories, across key channels from 2011, with forecasts until 2021
- Analysis of key international and domestic players operating in German retail market - including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share

Key Findings
The State of the Nation
The State of Retail
Clothing & Footwear
Food & Grocery
Health & Beauty

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