Zalora Philippines Inc in Retailing (Philippines)

Amidst strong consumer spending and the popularity of online shopping, Zalora Philippines will continue growing its customer base in the country by executing an omnichannel strategy, which takes advantage of online opportunities, whilst bridging offline customer preferences. The company recognises that a significant percentage of its target market are still not comfortable with the concept of online shopping, and so it launches both online and offline campaigns to introduce the concept to them a...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
ZALORA PHILIPPINES INC IN RETAILING (PHILIPPINES)
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Strategic Direction
Company Background
Digital Strategy
Summary 1 Zalora Philippines: Share of Sales Generated by Internet Retailing 2014-2016
Private Label
Summary 2 Zalora Philippines: Private Label Portfolio
Competitive Positioning
Summary 3 Zalora Philippines: Competitive Position 2016













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