Rakuten Inc in Retailing (Japan)

Rakuten underwent restructuring in 2016, with this not only seeing the company exit some non-core operations but also introduce a new organisational structure that aims to offer each subsidiary more flexibility in its development. The companys 2020 Vision strategy is meanwhile based on three core principles: strong, smart and speed. The company is expected to focus on offering maximum convenience and ease of use within internet retailing, with a particular focus on mobile-optimisation. The comp...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Euromonitor International
January 2017


Strategic Direction
Company Background
Digital Strategy
Summary 1 Rakuten Inc: Share of Sales Generated by Internet Retailing 2014-2016
Competitive Positioning
Summary 2 Rakuten Inc: Competitive Position 2016

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