Mego Co Ltd in Retailing (Taiwan)

Mego faces multiple pressures from declining unit prices of its key competitors, weak spending power and a diverse and rapidly changing product offering from competing players. The company must remain competitive in terms of price following a price drop across fast-fashion retailers. The company may also seek to diversify its portfolio to stay competitive against its chief rivals multinational fast-fashion chains which have extensive resources and can tap into design and styles from around t...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
MEGO CO LTD IN RETAILING (TAIWAN)
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Strategic Direction
Company Background
Digital Strategy
Summary 1 Mego Co Ltd: Share of Sales Generated by Internet Retailing 2014-2016
Private Label
Summary 2 Mego Co Ltd: Private Label Portfolio
Competitive Positioning
Summary 3 Mego Co Ltd: Competitive Position 2016













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