Retailing in Hungary

Hungarian retailing recorded another strong year in 2018, as the economy rebounded from the economic crisis in 2008 and consumers regained their confidence and optimism. There were several different factors supporting sales growth and their cumulative effect impacted both grocery and non-grocery retailing, but the gains did not impact each retail operator equally. Growing salaries and higher disposable incomes were the main reasons behind growth of grocery retailing, as customers were less price...

Retailing in Hungary report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage:market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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RETAILING IN HUNGARY

January 2019

LIST OF CONTENTS AND TABLES

Executive Summary
Retailing Still Benefits From Strong Demand
Difficulties in Recruiting and in Terms of Regulations Further Limit Expansion
A New Stream of Store-based Retailers Moves Towards Internet Retailing
Non-store Retailers Use Retail Outlet Facilities As A Channel for Meeting Customers
Mixed Outlook for the Forecast Period; Growing Sales But Shrinking Outlet Sizes
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type
Physical Retail Landscape
Cash and Carry
Table 1 Cash and Carry Sales: Value
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 4 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 6 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 8 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 12 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 14 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 24 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 26 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 28 Retailing GBO Company Shares: % Value 2014-2018
Table 29 Retailing GBN Brand Shares: % Value 2015-2018
Table 30 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 31 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 33 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 35 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 36 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 43 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 44 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Convenience Stores Remain Under Pressure From Increased Expenses and A Shortage of Labour
Outlets in High-traffic Central Areas To Remain Popular
Franchising Is To Remain the Most Popular Convenience Store Retailing Format
Competitive Landscape
Domestic Convenience Store Brands Dominate the Channel
Spar Franchised Outlets Are To Grow Further
Discounters Bite Into the Business of Convenience Stores
Channel Data
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 75 Convenience Stores GBO Company Shares: % Value 2014-2018
Table 76 Convenience Stores GBN Brand Shares: % Value 2015-2018
Table 77 Convenience Stores LBN Brand Shares: Outlets 2015-2018
Table 78 Convenience Stores LBN Brand Shares: Selling Space 2015-2018
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Some Outlets Get A Bit Closer To the Concept of Supermarkets
Expanding Operations Is A Tough Challenge, As Retail Development Is Highly Regulated
Premiumisation of Product Assortment
Competitive Landscape
Three Discounters Form the Channel, and No New Entries Are Expected
Discounters Are Among the Most Effective Grocery Retailers With Regard To Selling-space Utilisation
Penny Market and Aldi Add Extra Services
Channel Data
Table 81 Discounters: Value Sales, Outlets and Selling Space 2013-2018
Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 83 Discounters GBO Company Shares: % Value 2014-2018
Table 84 Discounters GBN Brand Shares: % Value 2015-2018
Table 85 Discounters LBN Brand Shares: Outlets 2015-2018
Table 86 Discounters LBN Brand Shares: Selling Space 2015-2018
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Growth Within Hypermarkets Is Mostly Limited To the Acquisition of Existing Retail Facilities
Hypermarkets Are More of A Mini-retailing Complex Than A Stand-alone Outlet
Grocery Shopping Is Still the Key Sales Driver for Hypermarkets As Well
Competitive Landscape
Auchan Magyarorszg Tries Smaller Hypermarket Formats and Internet Retailing
Shop-in-shop Concept in Hypermarkets Gets Another Chance
Reduced Selling Space and Rationalised In-store Layout in Tesco Outlets
Channel Data
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 91 Hypermarkets GBO Company Shares: % Value 2014-2018
Table 92 Hypermarkets GBN Brand Shares: % Value 2015-2018
Table 93 Hypermarkets LBN Brand Shares: Outlets 2015-2018
Table 94 Hypermarkets LBN Brand Shares: Selling Space 2015-2018
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Apparel and Footwear Sales Are Boosted by Growing Disposable Incomes
Seasonal Sales and Coupons Boost Foot Traffic To Stores
Internet Retailing Is To Bite Into Store-based Sales
Competitive Landscape
Concentration Towards Larger Chained Outlets
Most International Chains Are Over the Period of Intensive Outlet-size Growth
Domestic Clothing Brands Emerge and Are Considered Hip and Fashionable
Channel Data
Table 97 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 98 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 99 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 100 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 101 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 102 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 103 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 104 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Black Friday Lengthens the Pre-christmas Sales Period
Desire To Have the Latest Technological Innovations Maintains Sales Growth
Home Appliance Replacement Programmes Also Boost Channel Sales
Competitive Landscape
Media Markt Saturn Holding Extends the Shop-in-shop Concept
Chained Operators Grow at the Expense of Independents
Customers Look To Foreign Websites
Channel Data
Table 105 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 106 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 107 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 108 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 109 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 110 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 111 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 112 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Solid Foundations To Support Channel Sales Growth
Electronic Prescriptions Pave the Way for Smart Initiatives
Store-based Retailers Look Towards Internet Retailing As A Supplementary Channel
Competitive Landscape
Different Types of Networking and Franchises in Chemist/pharmacist Retailing Dominate
Dynamic Growth for Sports Nutrition Retailers, As They Look Towards New Consumer Targets
New Domestic Brands in Drugstores/parapharmacies
Channel Data
Table 113 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 114 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 115 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018
Table 116 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018
Table 117 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 118 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 119 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 120 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 121 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 122 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 123 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023
Table 124 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023
Headlines
Prospects
More Financial Resources Available for Home Renovation and Refurbishment, While the Soaring Housing Market Boosts Sales
Erosion of Outlet Size Is To Continue
More Store-based Retailers Open Websites To Get Extra Revenue
Competitive Landscape
Ikea Maintains Its Leadership Within Homewares and Home Furnishing Retailing
Obi Hungary Retail Runs the Largest Network Within Home Improvement and Gardening
Independent Outlets Are Challenged
Channel Data
Table 125 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 126 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 127 Sales in Home and Garden Specialist Retailers by Channel: Value 2013-2018
Table 128 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2013-2018
Table 129 Home and Garden Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 130 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 131 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 132 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 133 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 134 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 135 Sales in Home and Garden Specialist Retailers by Channel: Value 2018-2023
Table 136 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2018-2023
Prospects
Headlines
Prospects
Direct Selling Sales Practices Expected To Become More Ethical and Transparent
Changing Role of Agents - More-centralised Marketing Activities
Scams Related To Direct Selling Are To Diminish Further
Competitive Landscape
Avon Cosmetics Hungary Adapts To Internet Retailing
High Fluctuation Among Small Operators
Farmasi Central Europe Opens Up in Hungary
Channel Data
Table 137 Direct Selling by Category: Value 2013-2018
Table 138 Direct Selling by Category: % Value Growth 2013-2018
Table 139 Direct Selling GBO Company Shares: % Value 2014-2018
Table 140 Direct Selling GBN Brand Shares: % Value 2015-2018
Table 141 Direct Selling Forecasts by Category: Value 2018-2023
Table 142 Direct Selling Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Eroding Homeshopping Sales
Distribution of Catalogues Remains An Expensive Exercise
Reasonably Priced, Reliable Products and Bricks-and-mortar Stores To Reduce Scepticism
Competitive Landscape
Telemarketing International Continues To Move Towards Other Retailing Channels
Shift in Product Portfolio Has Not Been Able To Stop Declining Sales at Tarsago Magyarorszag
Bakker Holland Hungary Ceases Operations
Channel Data
Table 143 Homeshopping by Category: Value 2013-2018
Table 144 Homeshopping by Category: % Value Growth 2013-2018
Table 145 Homeshopping GBO Company Shares: % Value 2014-2018
Table 146 Homeshopping GBN Brand Shares: % Value 2015-2018
Table 147 Homeshopping Forecasts by Category: Value 2018-2023
Table 148 Homeshopping Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Internet Retailing Remains the Most Dynamic Retail Channel
Foreign Websites Pose A Threat To Local Operators
Logistics Is the Next Bottleneck of Excellent Customer Experience
Competitive Landscape
A New Stream of Store-based Retailers Open Websites
Websites From Neighbouring Markets Enter Hungary
Chemists/pharmacies Learn the Skills of Internet Retailing
Channel Data
Table 149 Internet Retailing by Category: Value 2013-2018
Table 150 Internet Retailing by Category: % Value Growth 2013-2018
Table 151 Internet Retailing GBO Company Shares: % Value 2014-2018
Table 152 Internet Retailing GBN Brand Shares: % Value 2015-2018
Table 153 Internet Retailing Forecasts by Category: Value 2018-2023
Table 154 Internet Retailing Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Food and Drink Internet Retailing Remains the Most Challenging and Expensive Category for Internet Retailers
Mobile Application To Compare Prices
Home Delivery Is Not Free Anymore; It Is An Extra Service To Pay for
Competitive Landscape
Tesco-globl ruhzak Further Increases Its Coverage
New Entries in 2019
Some Traditional Grocers Also Enter Food and Drink Internet Retailing
Channel Data
Table 155 Food and Drink Internet Retailing: Value 2013-2018
Table 156 Food and Drink Internet Retailing: % Value Growth 2013-2018
Table 157 Food and Drink Internet Retailing: % Value Growth 2016-2017
Table 158 Food and Drink Internet Retailing Forecasts: Value 2018-2023
Table 159 Food and Drink Internet Retailing Forecasts: % Value Growth 2018-2023
Headlines
Prospects
Smartphones and Applications Further Improve the User Experience When Shopping
Media Products Are Also on the Virtual Shopping List
Smartphones Dominate, While Tablets Lose Relevance
Competitive Landscape
Mobile Applications Enhance Users Experience
Buying From Vending Machines and Ordering Books With A Mobile Application
Smartphone Applications Replace Gift Cards and Loyalty Cards Once Printed on Plastic
Channel Data
Table 160 Mobile Internet Retailing: Value 2013-2018
Table 161 Mobile Internet Retailing: % Value Growth 2013-2018
Table 162 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 163 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023













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