Retailing in Estonia

In 2018, the Estonian economy continued to recover, with consumer purchasing power rising, thus boosting overall retail sales. Indeed, retail sales grew at a faster pace than GDP as a result of improving consumer confidence and a consequent desire to spend more. This not only fuelled growth within developing channels, but also allowed more mature and stagnant retail areas to register an increase in sales.

s Retailing in Estonia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

It has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, It has a unique capability to develop reliable information resources to help drive informed strategic planning.
RETAILING IN ESTONIA

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary
Positive Economic Development Boosts Retailing
Convenience Trend Continues To Grow in Importance
Competitive Environment Remains Stable
Grocery Retailing Remains Main Distribution Channel
Forecast Performance To Be Boosted by New Developments
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type
Physical Retail Landscape
Cash and Carry
Table 1 Cash and Carry Sales: Value
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 4 Sales in Store-Based Retailing by Channel: Value 2013-2018
Table 5 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
Table 6 Store-Based Retailing Outlets by Channel: Units 2013-2018
Table 7 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 8 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 11 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 12 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 13 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 14 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 15 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 16 Retailing GBO Company Shares: % Value 2014-2018
Table 17 Retailing GBN Brand Shares: % Value 2015-2018
Table 18 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 19 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 20 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 21 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 22 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 23 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 24 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 25 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 26 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 28 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 29 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
Table 30 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
Table 31 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
Table 32 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 33 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 34 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 36 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 37 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 38 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 39 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 40 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Convenience Key To Development of Modern Grocery Retailers
Supermarkets Starting To Reach Maturity
Convenience Stores To Continue Developing Over Coming Years
Competitive Landscape
Coop Estonia Continues To Lead Sales
Alexela Oil Leads Growth Among Modern Grocery Retailers
Modern Grocery Retailers Expected To Focus More on Convenience Trend
Channel Data
Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 42 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 43 Sales in Modern Grocery Retailers by Channel: Value 2013-2018
Table 44 Sales in Modern Grocery Retailers by Channel: % Value Growth 2013-2018
Table 45 Modern Grocery Retailers Outlets by Channel: Units 2013-2018
Table 46 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 47 Modern Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 48 Modern Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 49 Modern Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 50 Modern Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 52 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 53 Forecast Sales in Modern Grocery Retailers by Channel: Value 2018-2023
Table 54 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2018-2023
Table 55 Forecast Modern Grocery Retailers Outlets by Channel: Units 2018-2023
Table 56 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Headlines
Prospects
Traditional Players Struggling To Compete With Modern Grocery Retailers
Independent Specialist Retailers Benefit Most From Improving Economy
Small Retailers Expected To Focus More on Potential Within Specialist Retailers
Competitive Landscape
Aldar Eesti Continues To Lead Sales in Traditional Grocery Retailers
Rising Demand for Natural Products
Chained Traditional Grocery Retailers To Advance Over Coming Years
Channel Data
Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 58 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 59 Traditional Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 60 Traditional Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 61 Traditional Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 62 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 64 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Consumers Looking for Well-known Brands and Quality at A Cheaper Price
Consumer Preferences and Competitive Landscape Benefits Large Retailers
Positive Growth Expected Despite Shift To Internet Retailing
Competitive Landscape
H&m Hennes & Mauritz Leads Apparel and Footwear Specialist Sales
Pldma Kaubanduse Leads Growth
New Developments Across All Price Segments
Channel Data
Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 66 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 67 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 68 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 70 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 72 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Health and Beauty Specialist Retailers Dependent on Performance of Pharmacies
Multiple Factors Benefit Chemists/pharmacies
Health and Wellness Trend To Benefit Channel
Competitive Landscape
Apteekide Koost Maintains Leadership
Euroapteek Implements New Strategy and Becomes Fastest Growing Player
Chemists/pharmacies Expected To Evolve Towards Drugstores
Channel Data
Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 74 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 75 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018
Table 76 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018
Table 77 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 78 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 80 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 82 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023
Table 84 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023
Headlines
Prospects
Department Stores Face Increasing Maturity, While Variety Stores Continue To Develop
Growing Purchasing Power Boosts Department and Variety Stores
Continuation of Current Trends Expected Over Forecast Period
Competitive Landscape
Stockmann Maintains Leading Position in 2018
Kpg Kaubanduses Magaziin Variety Stores See Strong Growth
Retailers Expected To Focus More on Unique and Premium Products
Channel Data
Table 85 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 86 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 87 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 88 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 89 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 90 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 91 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 92 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 93 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 94 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 95 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 96 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 97 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 98 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 99 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 100 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023
Headlines
Prospects
Direct Sellers Boosted by Strengthening Economy and Declining Scepticism
Introduction of New Players
Most Players Set To See Positive Development Over Forecast Period
Competitive Landscape
Avon Eesti Maintains Leading Position
Herbalife Latvia Regaining Lost Sales Share
Health and Wellness Products Provide Most Potential for New Developments
Channel Data
Table 101 Direct Selling by Category: Value 2013-2018
Table 102 Direct Selling by Category: % Value Growth 2013-2018
Table 103 Direct Selling GBO Company Shares: % Value 2014-2018
Table 104 Direct Selling GBN Brand Shares: % Value 2015-2018
Table 105 Direct Selling Forecasts by Category: Value 2018-2023
Table 106 Direct Selling Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Active Development of Internet Retailing Driven by Small and Large Players
Rapid Food and Drink Internet Retailing Growth
Improving Delivery Services To Significantly Boost Growth
Competitive Landscape
3rd Party Merchants Dominates Sales Via Alibaba Group Holding
Mk Trade Baltic Leads Growth Due To Early Stage Development Phase
Large Number of New Developments Expected Over Coming Years
Channel Data
Table 107 Internet Retailing by Category: Value 2013-2018
Table 108 Internet Retailing by Category: % Value Growth 2013-2018
Table 109 Internet Retailing GBO Company Shares: % Value 2014-2018
Table 110 Internet Retailing GBN Brand Shares: % Value 2015-2018
Table 111 Internet Retailing Forecasts by Category: Value 2018-2023
Table 112 Internet Retailing Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Early Development Phase Provides Strong Growth Potential
Importance of Instant Bank Transfers and Desire To Compare Prices Limits Growth
More Developments in Mobile Internet Retailing Still To Come
Competitive Landscape
Prisma Peremarket Among Most Active Players in Mobile Internet Retailing
Demand for Convenience To Drive Mobile Sales in Future
More Players Expected To Respond To Growing Use of Wearables
Channel Data
Table 113 Mobile Internet Retailing: Value 2013-2018
Table 114 Mobile Internet Retailing: % Value Growth 2013-2018
Table 115 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 116 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023













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