CBA Kereskedelmi Kft in Retailing (Hungary)

CBA is to continue the focus on its store renewal programme and enhancing the shopping experience in Prima supermarkets. Putting more control on its franchise partners in order to keep standards and avoid negative publicity around the brand will remain a highly critical issue. The prospects for larger store expansion are weak as there are only a few financially solid franchise partners.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
CBA KERESKEDELMI KFT IN RETAILING (HUNGARY)
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Strategic Direction
Company Background
Digital Strategy
Summary 1 CBA Kereskedelmi Kft: Share of Sales Generated by Internet Retailing 2014-2016
Private Label
Summary 2 CBA Kereskedelmi Kft: Private Label Portfolio
Competitive Positioning
Summary 3 CBA Kereskedelmi Kft: Competitive Position 2016













CBA Kereskedelmi Kft in Retailing (Hungary)

CBA is to continue the focus on its store renewal programme and enhancing the shopping experience in Prima supermarkets. Putting more control on its franchise partners in order to keep

USD 150 View Report

CBA Kereskedelmi Kft in Packaged Food (Hungary)

CBA Kereskedelmi is expected to continue to invest in advertising campaigns. The company will target price-sensitive consumers primarily. However, it may also decide to expand its product portfolio, favouring those

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Spar Magyarország Kereskedelmi Kft in Packaged Food (Hungary)

Spar Magyarorszg is expected to continue to invest in modernising its stores and expanding its own as well as its franchise network. The company may also expand the product portfolio

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CBA Kereskedelmi Kft in Packaged Food (Hungary)

CBA Kereskedelmi is expected to continue to invest in advertising campaigns. The company will target price-sensitive consumers primarily. However, it may also decide to expand its product portfolio, favouring those

USD 150 View Report

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