AS Watson (Health & Beauty Europe) in Retailing (Netherlands)

AS Watsons strategy is to defend its leading position in health and beauty specialist retailers in the Netherlands by focusing on Kruidvat and ICI Paris XL, its two major retailing brands. The bulk of the companys efforts will continue to be focused on Kruidvat, with an emphasis on new store openings and aggressive pricing in the mass segment, where the retail brand is most active. Meanwhile, with regard to ICI Paris XL, the companys focus will be on maintaining a premium image and meeting th...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Euromonitor International
January 2017


Strategic Direction
Company Background
Digital Strategy
Summary 1 AS Watson (Health & Beauty Europe): Share of Sales Generated by Internet Retailing 2014-2016
Private Label
Summary 2 AS Watson (Health & Beauty Europe): Private Label Portfolio
Competitive Positioning
Summary 3 AS Watson (Health & Beauty Europe): Competitive Position 2016

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