Apoteket AB in Retailing (Sweden)

Apoteket will continue to focus on increasing and developing its private label range Apoliva, which has grown rapidly in several segments. The companys private label range accounted for approximately one third of its growth in 2016, making further development essential. Further development of Apotekets internet retailing and its service offering will also remain a focal point for the forecast period.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
APOTEKET AB IN RETAILING (SWEDEN)
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Strategic Direction
Company Background
Digital Strategy
Summary 1 Apoteket AB: Share of Sales Generated by Internet Retailing 2014-2015
Private Label
Summary 2 Apoteket AB: Private Label Portfolio
Competitive Positioning
Summary 3 Apoteket AB: Competitive Position 2016













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