Retailing in China

Overall retailing maintained robust growth in 2018, driven by the value growth in convenience stores, non-grocery retailers and internet retailing in China. Convenience stores experienced double-digit value growth and show great market potential, especially in first- and second-tier cities in China. As a new generation of consumers become the major workforce, convenience stores are gaining popularity with advantages of location and offering unique product categories to meet daily essentials. Dri...

The Retailing in China report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


RETAILING IN CHINA
Euromonitor International
January 2019

LIST OF CONTENTS AND TABLES

Executive Summary
Retailing Maintains Healthy Growth in 2018
New Retailing Strategy Gains Prominence
Non-grocery Retailers Continue Enjoying Robust Growth
Rural Areas May Be the Next Battleground for New Retail
Forecast Growth To Be Stabilised
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type
Physical Retail Landscape
Cash and Carry
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 3 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 5 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 7 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 11 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 13 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 23 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 25 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 27 Retailing GBO Company Shares: % Value 2014-2018
Table 28 Retailing GBN Brand Shares: % Value 2015-2018
Table 29 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 30 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 32 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 34 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 35 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 42 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 43 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023
Definitions
Other Terminology:
Sources
Summary 2 Research Sources
Headlines
Prospects
Convenience-orientated Lifestyle Will Continue To Expand
Optimising Products and Services Are Retailers Focus To Satisfy Changing Consumer Demands
New Technologies Implemented in Convenience Stores To Enhance Shopping Experience Whilst Lowering Operating Costs
Competitive Landscape
Major Convenience Stores Have Obvious Regional Differences
New Retailing Format Exerts Different Performance
Ready-to-eat Food Has Shown Growing Share Within Product Portfolios
Channel Data
Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 74 Convenience Stores GBO Company Shares: % Value 2014-2018
Table 75 Convenience Stores GBN Brand Shares: % Value 2015-2018
Table 76 Convenience Stores LBN Brand Shares: Outlets 2015-2018
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2015-2018
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Internet Retailing Intensifies the Competition and Hits Sales of Discounters
Discounters Face Great Challenges To Expand in China
Competitive Landscape
Spanish Retail Group Dia Exits Chinese Market
International Discounters Seek To Capture Sales in China Through Cross-border E-commerce
Channel Data
Table 80 Discounters: Value Sales, Outlets and Selling Space 2013-2018
Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 82 Discounters GBO Company Shares: % Value 2014-2018
Table 83 Discounters GBN Brand Shares: % Value 2015-2018
Table 84 Discounters LBN Brand Shares: Outlets 2015-2018
Table 85 Discounters LBN Brand Shares: Selling Space 2015-2018
Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Hypermarkets Face Intensified Competition From Online Selling and New Retail Formats
Industry Players Focus on Improving the Shopping Experience
Products With Short Shelf Life Are the Key Category To Expand
Competitive Landscape
Intensified Competition Brings Collaboration Between Internet Giants and Hypermarket Retailers
Digital Transformation Is the Most Implemented Strategy for Remaining Competitive
Channel Data
Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 90 Hypermarkets GBO Company Shares: % Value 2014-2018
Table 91 Hypermarkets GBN Brand Shares: % Value 2015-2018
Table 92 Hypermarkets LBN Brand Shares: Outlets 2015-2018
Table 93 Hypermarkets LBN Brand Shares: Selling Space 2015-2018
Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Retailing Players Open More Boutique Supermarkets Featuring Smaller Space With High-quality Fresh Foods
Combining Supermarkets With Foodservice Is Another Growing Trend
Advanced Technology Will Be A Further Future Feature in Supermarkets
Competitive Landscape
Supermarkets in China Remains A Fragmented Category
O2o Strategy Drives Development of Supermarkets
Channel Data
Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 98 Supermarkets GBO Company Shares: % Value 2014-2018
Table 99 Supermarkets GBN Brand Shares: % Value 2015-2018
Table 100 Supermarkets LBN Brand Shares: Outlets 2015-2018
Table 101 Supermarkets LBN Brand Shares: Selling Space 2015-2018
Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Growth Rate Accelerates Slightly
Western Fast Fashion Brands Retreat From Metropolitan Areas and Move Towards Online Marketplace
Local Brands Move To Upmarket Style
Competitive Landscape
Uniqlo Sees Double-digit Growth Due To Aggressive Competitiveness
Belle International Holdings Continues To Suffer But Still Leads
Cooperation With Food Delivery Platforms Creates Speedier Shopping Experience
Channel Data
Table 104 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 105 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 106 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 107 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 108 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 109 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 110 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 111 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Channel Enjoys Slight Growth But Sales Are Still Slow
Online Players Step Into the Real World
Traditional Retailers Starting To Cooperate With Online Peers
Competitive Landscape
Suning Sustains Its Leading Place With A Fast Expansion Pace
Gome Adjusts Its Strategy But Still Suffers Pain
Mi Home Presents A Threat To Traditional Offline Retailers
Channel Data
Table 112 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 113 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 114 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 115 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 116 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 117 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 118 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 119 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Rapid Growth Continues Thanks To the Premiumisation for the Beauty Industry
Value-added Service Is Gaining Popularity Amongst Beauty Specialist Stores
Pharmacies Cooperate With Delivery Service Providers To Improve Efficiency
Competitive Landscape
Watsons Sustains Its Leading Position
New Entrants Tap Into Online Channel Over Physical Stores
Innisfree Enjoys Progressive Performance Fuelled by Its Data Integration
Channel Data
Table 120 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 121 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 122 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018
Table 123 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018
Table 124 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 125 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 126 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 127 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 128 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 129 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 130 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023
Table 131 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023
Headlines
Prospects
Going Upmarket Boosts Sales Value
An Inclusive Solution Becomes Popular
Fast Fashion Brands Speed Up Expansion in Homewares and Home Furnishings
Competitive Landscape
Ikea Maintains Its Leading Position But Also Wants More
Markor International Enjoys Vigorous Growth
Immersive Shopping Experience Brings New Energy Into the Offline Outlets
Channel Data
Table 132 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 133 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 134 Sales in Home and Garden Specialist Retailers by Channel: Value 2013-2018
Table 135 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2013-2018
Table 136 Home and Garden Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 137 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 138 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 139 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 140 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 141 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 142 Sales in Home and Garden Specialist Retailers by Channel: Value 2018-2023
Table 143 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2018-2023
Headlines
Prospects
Department Store Sales Rebound Due To Continuous Restructuring Efforts
Lower-tier Cities Become the Growth Engine for Department Stores
Omnichannel Integration Is Imperative for the New-format Department Stores
Competitive Landscape
Skp Launches Department Store in Xian That Aggressively Caters To Premiumisation
Less Well-performing Department Stores Shift To City Outlet Stores
Beijing Wangfujing Sustains Its Top Place Driven by Optimising Its Sales Coverage
Channel Data
Table 144 Department Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 145 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 146 Department Stores GBO Company Shares: % Value 2014-2018
Table 147 Department Stores GBN Brand Shares: % Value 2015-2018
Table 148 Department Stores LBN Brand Shares: Outlets 2015-2018
Table 149 Department Stores LBN Brand Shares: Selling Space 2015-2018
Table 150 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 151 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Lack of Consumer Confidence Curbs Growth Momentum for Direct Selling
Healthcare Products Take the Most Share
"direct Selling + Experiential Showroom" Mode Becomes Important
Competitive Landscape
Amway (china) Enjoys Significant Growth
Herbalife Increases Marketing Events and Social Activities To Boost Its Reputation
Channel Data
Table 152 Direct Selling by Category: Value 2013-2018
Table 153 Direct Selling by Category: % Value Growth 2013-2018
Table 154 Direct Selling GBO Company Shares: % Value 2014-2018
Table 155 Direct Selling GBN Brand Shares: % Value 2015-2018
Table 156 Direct Selling Forecasts by Category: Value 2018-2023
Table 157 Direct Selling Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Homeshopping Is Slowly Phasing Out
the Aging Population Is the Remaining Consumer Group
Competitive Landscape
No New Players Entering This Channel
Shanghai Smg-cj Homeshopping Sustains the Lead
Channel Data
Table 158 Homeshopping by Category: Value 2013-2018
Table 159 Homeshopping by Category: % Value Growth 2013-2018
Table 160 Homeshopping GBO Company Shares: % Value 2014-2018
Table 161 Homeshopping GBN Brand Shares: % Value 2015-2018
Table 162 Homeshopping Forecasts by Category: Value 2018-2023
Table 163 Homeshopping Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumption Shifts From Quantity To Quality and Emphasis on Overall Value
Seamless Online and Offline Strategies Reform Shopping Scenes To Provide Superior Experience
As Sales of High-tier Cites Reach Saturation, Internet Players Penetrate Low-tier Cities and Rural Areas
Competitive Landscape
Third-party Merchants Maintain Strong Momentum
Strategic Cooperation Is Widely Adopted by Internet Retailers
New E-commerce Models Try To Disrupt the Internet Retailing Landscape
Channel Data
Table 164 Internet Retailing by Category: Value 2013-2018
Table 165 Internet Retailing by Category: % Value Growth 2013-2018
Table 166 Internet Retailing GBO Company Shares: % Value 2014-2018
Table 167 Internet Retailing GBN Brand Shares: % Value 2015-2018
Table 168 Internet Retailing Forecasts by Category: Value 2018-2023
Table 169 Internet Retailing Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Production Innovation Satisfies Changing Needs of Online Consumers
Holiday Promotions Drive the Growth
Applied Technology Improves Delivery Service for Products With A Short Shelf Life
Competitive Landscape
Major Online Platforms Dominate Internet Grocery Sales
Internet Players Penetrate To Low-tier Cities
Channel Data
Table 170 Food and Drink Internet Retailing: Value 2013-2018
Table 171 Food and Drink Internet Retailing: % Value Growth 2013-2018
Table 172 Food and Drink Internet Retailing: % Value Growth 2016-2017
Table 173 Food and Drink Internet Retailing Forecasts: Value 2018-2023
Table 174 Food and Drink Internet Retailing Forecasts: % Value Growth 2018-2023
Headlines
Prospects
High Penetration of Mobile Shopping
Social Influences Drive Mobile Internet Retailing Sales
Internet Retailers Advocate Use of the Mobile Channel
Competitive Landscape
Partnerships With Internet Companies Increase Mobile User Traffic and Enhance Consumers Experiences
Pure Mobile Internet Retailers Experience Strong Sales Growth
Channel Data
Table 175 Mobile Internet Retailing: Value 2013-2018
Table 176 Mobile Internet Retailing: % Value Growth 2013-2018
Table 177 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 178 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023













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