Retailing in Tunisia

Retailing continued to see a positive performance in Tunisia in current value terms in 2018, with growth in line with the average performance over the review period. Growing urbanisation encouraged consumers to visit modern retail outlets and stimulated sales in shopping centres. In addition, supermarkets and hypermarkets saw strong performances in terms of sales and expansion in major cities. However, the poor road infrastructure is hindering retail expansion in rural areas.

Its Retailing in Tunisia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

It has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, It has a unique capability to develop reliable information resources to help drive informed strategic planning.
RETAILING IN TUNISIA

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary
Steady Growth in 2018, Despite Economic Difficulties
the Development of Internet Retailing Supports Growth
Chained Modern Retailers Redouble Their Efforts To Attract Consumers
the Share of Multinationals Continues To Rise As Retail Modernisation Continues
Further Growth Is Expected Over the Forecast Period
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type
Physical Retail Landscape
Cash and Carry
Table 1 Cash and Carry Sales: Value
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 4 Sales in Store-Based Retailing by Channel: Value 2013-2018
Table 5 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
Table 6 Store-Based Retailing Outlets by Channel: Units 2013-2018
Table 7 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 8 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 11 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 12 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 13 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 14 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 15 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 16 Retailing GBO Company Shares: % Value 2014-2018
Table 17 Retailing GBN Brand Shares: % Value 2015-2018
Table 18 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 19 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 20 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 21 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 22 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 23 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 24 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 25 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 26 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 28 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 29 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
Table 30 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
Table 31 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
Table 32 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 33 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 34 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 36 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 37 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 38 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 39 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 40 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Consumers Continue To Embrace the Modern Grocery Retail Experience
Modern Formats Are Gaining Ground in Tunisia
Supermarkets Witnesses Rapid Expansion
Competitive Landscape
An Increasing Number of Hypermarkets During the Forecast Period
Ulysse Hyper Distribution Continues To Grow
Aziza Sees Its Number of Outlets Increase Sharply
Channel Data
Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 42 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 43 Sales in Modern Grocery Retailers by Channel: Value 2013-2018
Table 44 Sales in Modern Grocery Retailers by Channel: % Value Growth 2013-2018
Table 45 Modern Grocery Retailers Outlets by Channel: Units 2013-2018
Table 46 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 47 Modern Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 48 Modern Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 49 Modern Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 50 Modern Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 52 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 53 Forecast Sales in Modern Grocery Retailers by Channel: Value 2018-2023
Table 54 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2018-2023
Table 55 Forecast Modern Grocery Retailers Outlets by Channel: Units 2018-2023
Table 56 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Headlines
Prospects
Traditional Grocery Retailers Remains the Largest Grocery Distribution Channel
No Government Support
Traditional Grocery Retailers Compete With A Convenient Credit System
Competitive Landscape
the Leader Poulina Group Holding Performs Well
A Declining Share for Traditional Grocery Retailers
Lower Growth Compared With Modern Grocery Retailers
Channel Data
Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 58 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 59 Traditional Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 60 Traditional Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 61 Traditional Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 62 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 64 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Apparel and Footwear Specialist Retailers Posts A Positive Performance
Sales Are Limited by Second-hand Sales
Internet Retailing Is Set To Gain Importance
Competitive Landscape
No Major Changes in the Competitive Landscape in 2018
International Brands Increase the Competition
Highly Fragmented Competitive Landscape
Channel Data
Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 66 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 67 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 68 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 70 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 72 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
An Internet Presence Will Boost Store-based Sales Over the Forecast Period
Demand for New Global Products Continues To Grow
Changing Lifestyles Will Support the Growth of Health and Beauty Specialist Retailers
Competitive Landscape
La Socit Tunisienne Fatales Leads Health and Beauty Specialist Retailers
Health and Beauty Specialist Retailers Remains Highly Fragmented
Competition From Traditional Beauty Specialist Retailers
Channel Data
Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 74 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 75 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018
Table 76 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018
Table 77 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 78 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 80 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 82 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023
Table 84 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023
Headlines
Prospects
Variety Stores Is Dynamic, Underpinned by Independent Operations
Warehouse Clubs Will Continue To Perform Well Thanks To Carrefour Cash & Carry
Healthy Growth Is Expected Over the Forecast Period
Competitive Landscape
Ulysse Hyper Distribution Remains the Leading Player in Mixed Retailers
the Rest of the Channel Is Fragmented
Companies Are Preparing To Compete With Internet Retailing in the Long Term
Channel Data
Table 85 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 86 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 87 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 88 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 89 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 90 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 91 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 92 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 93 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 94 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 95 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 96 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 97 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 98 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 99 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 100 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023
Headlines
Prospects
Proximity To Customers Through Brand Representatives Increases Value Sales
Beauty and Personal Care Direct Selling Will Remain the Key Category
Social Media Represents the Best Way To Approach Consumers
Competitive Landscape
Avon Leads Direct Selling in Tunisia
A Strong Performance by the Swedish Player Oriflame
the Competition in Direct Selling Becomes Increasingly Intense
Channel Data
Table 101 Direct Selling by Category: Value 2013-2018
Table 102 Direct Selling by Category: % Value Growth 2013-2018
Table 103 Direct Selling GBO Company Shares: % Value 2014-2018
Table 104 Direct Selling GBN Brand Shares: % Value 2015-2018
Table 105 Direct Selling Forecasts by Category: Value 2018-2023
Table 106 Direct Selling Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Expanding Internet Access Is Set To Support Increasing Demand
Social Media Positively Impacts Internet Retailing in Tunisia
the Continuous Growth in the Use of Credit Cards in Tunisia
Competitive Landscape
Jumia Leads Internet Retailing in Tunisia
the Majority of Consumers Still Prefer Cash Over Credit Cards
Apparel and Footwear Retailers Remain in the Leading Positions
Channel Data
Table 107 Internet Retailing by Category: Value 2013-2018
Table 108 Internet Retailing by Category: % Value Growth 2013-2018
Table 109 Internet Retailing GBO Company Shares: % Value 2014-2018
Table 110 Internet Retailing GBN Brand Shares: % Value 2015-2018
Table 111 Internet Retailing Forecasts by Category: Value 2018-2023
Table 112 Internet Retailing Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Mobile Devices Are Reviving the Future of E-commerce
Consumers Are Increasingly Educated About Price Comparison and Payment Options
Mobile Devices Will Account for A Larger Share of Internet Sales by 2023
Competitive Landscape
the Leading Internet Retailers Begin Launching Mobile Apps
Social Media Will Continue To Fuel the Popularity of Mobile Internet Retailing
Channel Data
Table 113 Mobile Internet Retailing: Value 2013-2018
Table 114 Mobile Internet Retailing: % Value Growth 2013-2018
Table 115 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 116 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023













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