Online Retail in Nigeria

Online Retail in Nigeria

Summary

Online Retail in Nigeria industry profile provides top-line qualitative and quantitative Summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Essential resource for top-line data and analysis covering the Nigeria online retail market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

The Online retail market includes all sales within each category listed below, provided they take place over the internet, where the payment does not occur in-store on a later occasion. Data is included irrespective of whether the vendor is a pure-play internet company or the online offering of a bricks and mortar retailer.
The Nigerian online retail sector had total revenues of $198m in 2017, representing a compound annual growth rate (CAGR) of 30% between 2013 and 2017.
The electrical & electronics retail segment was the sectors most lucrative in 2017, with total revenues of $123m, equivalent to 62.2% of the sectors overall value.
Internet user penetration in Nigeria for 2017 was 40%, according to Statista, with forecasts suggesting it could increase to 46.5% by 2019.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the online retail market in Nigeria
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the online retail market in Nigeria
- Leading company profiles reveal details of key online retail market players global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Nigeria online retail market with five year forecasts

Reasons to buy

- What was the size of the Nigeria online retail market by value in 2018?
- What will be the size of the Nigeria online retail market in 2023?
- What factors are affecting the strength of competition in the Nigeria online retail market?
- How has the market performed over the last five years?
- What are the main segments that make up Nigerias online retail market?

Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 9
Market value 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market distribution 12
Market Outlook 13
Market value forecast 13
Five Forces Analysis 14
Summary 14
Buyer power 16
Supplier power 17
New entrants 19
Threat of substitutes 21
Degree of rivalry 22
Leading Companies 24
DealDey Ltd. 24
Jumia 25
Konga.com Online Shopping Limited 26
Macroeconomic Indicators 27
Country data 27
Methodology 29
Industry associations 30
Related MarketLine research 30
Appendix 31
About MarketLine 31

List Of Tables


Table 1: Nigeria online retail sector value: $ million, 2013-17
Table 2: Nigeria online retail sector category segmentation: $ million, 2017
Table 3: Nigeria online retail sector geography segmentation: $ million, 2017
Table 4: Nigeria online retail sector distribution: % share, by value, 2017
Table 5: Nigeria online retail sector value forecast: $ million, 2017-22
Table 6: DealDey Ltd.: key facts
Table 7: Jumia: key facts
Table 8: Konga.com Online Shopping Limited: key facts
Table 9: Nigeria size of population (million), 201317
Table 10: Nigeria gdp (constant 2005 prices, $ billion), 201317
Table 11: Nigeria gdp (current prices, $ billion), 201317
Table 12: Nigeria inflation, 201317
Table 13: Nigeria consumer price index (absolute), 201317
Table 14: Nigeria exchange rate, 201417

List Of Figures


Figure 1: Nigeria online retail sector value: $ million, 2013-17
Figure 2: Nigeria online retail sector category segmentation: % share, by value, 2017
Figure 3: Nigeria online retail sector geography segmentation: % share, by value, 2017
Figure 4: Nigeria online retail sector distribution: % share, by value, 2017
Figure 5: Nigeria online retail sector value forecast: $ million, 2017-22
Figure 6: Forces driving competition in the online retail sector in Nigeria, 2017
Figure 7: Drivers of buyer power in the online retail sector in Nigeria, 2017
Figure 8: Drivers of supplier power in the online retail sector in Nigeria, 2017
Figure 9: Factors influencing the likelihood of new entrants in the online retail sector in Nigeria, 2017
Figure 10: Factors influencing the threat of substitutes in the online retail sector in Nigeria, 2017
Figure 11: Drivers of degree of rivalry in the online retail sector in Nigeria, 2017

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