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United Kingdom (UK) Fathers Day 2021 - Analyzing Market, Trends, Consumer Attitudes and Major Players

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TABLE OF CONTENTS

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United Kingdom (UK) Fathers Day 2021 - Analyzing Market, Trends, Consumer Attitudes and Major Players

Summary

United Kingdom (UK) Fathers Day 2021 report forms part of GlobalDatas Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers for Fathers Day. The report analyses the market, the major players, the main trends, and consumer attitudes.

Fathers Day retail penetration was down for a second year running falling by 5.4 ppts despite the vaccination programme progressing well with 68.3% of the UK population having received their first dose of the COVID-19 vaccine as of 9 July and non-essential stores in England having reopened from 12 April.

Scope

- Online sales have taken a hit this year as those purchase gifts online for the occasion fell 7.0ppts on last year despite being the preference for shoppers last year and Mothers Day 2021 shoppers when the UK was still in the third lockdown.
- This year Card Factory can boast somewhat of a change in fortunes after a difficult 2020 as its retailer usage in the greeting cards & gift wrap category rose 17.0 ppts this year. Nevertheless, Card Factory failed to recover to 2019 levels.
- Consumers have prioritised quality over quantity this Fathers Day with 45.4% of Fathers Day food & drink shoppers citing good quality products as a reason for choosing a specific retailer.

Reasons to Buy

- Use our in-depth consumer insight to learn which areas within Fathers Day shopping are most important to ensure that product offers cater to the needs and wants of customers.
- Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
- Discover which retailers are perceived as having the best Fathers Day communications, to develop engaging marketing campaigns.

TABLE OF CONTENTS

THE KEY FINDINGS
The Key Findings
Fathers Day penetration weakened despite COVID-19 restrictions easing from mid-April in England
Consumers choose quality when shopping for food & drink this Fathers Day
Shoppers return to physical locations for Fathers Day gifting in 2021
Card Factory makes a comeback but not recovering to 2019 levels
Trend insight - stores
Trend insight - online
CONSUMER ATTITUDES
Buying dynamics
Financial wellbeing
Fathers Day spending
Financing spending
Fathers Day activities
Takeaway cuisines
Dining in choices
Fathers Day statements
Retailer selection
Retailer ratings - grocers
Retailer ratings - non-food retailers
COVID-19 impact
Opting out of Fathers Day communications
Fathers Day statements
SEASONAL FOOD & DRINK
Retailer selection
Channel usage
Store type
Device usage
Buying dynamics
Retailers used
Retailer selection
Store type
Device usage
Average spend
Buying dynamics
CARDS & GIFT WRAP
Buying dynamics
Retailers used
Retailer selection
Channel usage
Store type
Device usage
Buying dynamics
METHODOLOGY & CONTACTS
Technical details: Consumer survey work

List Of Tables

Retailer ratings across key measures - grocers, 2021
Retailer ratings across key measures - non-food retailers, 2021
Products purchased - treats, 2020 & 2021
Products purchased - fresh meat & vegetarian alternatives, 2020 & 2021
Products purchased - alcoholic drinks, 2020 & 2021
Products purchased - fruit & vegetables, 2020 & 2021
Products purchased - breakfast foods, 2021
Products purchased - non-alcoholic drinks, 2020 & 2021
Products purchased - fish, 2020 & 2021
Products purchased - delicatessen products, 2020 & 2021
Products purchased - ready meals & meal deals, 2020 & 2021
Products purchased - food & drink gifts, 2020 & 2021
Retailers used - food & drink gifts, 2020 & 2021
Products purchased - clothing, 2020 & 2021
Retailers used - clothing, 2020 & 2021
Products purchased - accessories & footwear, 2020 & 2021
Retailers used - accessories & footwear, 2020 & 2021
Products purchased - fine jewellery & watches, 2020 & 2021
Retailers used - fine jewellery & watches, 2020 & 2021
Products purchased - grooming & personal care, 2020 & 2021
Retailers used - grooming & personal care, 2020 & 2021
Products purchased - homewares, 2020 & 2021
Retailers used - homewares, 2020 & 2021
Products purchased - books, 2020 & 2021
Retailers used - books, 2020 & 2021
Products purchased - entertainment, 2020 & 2021
Retailers used - entertainment, 2020 & 2021
Products purchased - vouchers & money, 2020 & 2021
Products purchased - electricals, 2020 & 2021
Retailers used - electricals, 2020 & 2021
Products purchased - stationery, 2020 & 2021
Retailers used - stationery, 2020 & 2021
Products purchased - flowers & plants, 2020 & 2021
Retailers used - flowers & plants, 2020 & 2021
Products purchased - sports, 2020 & 2021
Retailers used - sports, 2020 & 2021
Products purchased - experience, 2020 & 2021
Retailers used - experience, 2020 & 2021
Products purchased - outdoor gardening products, 2020 & 2021
Retailers used - outdoor gardening products, 2020 & 2021
Products purchased - DIY & home improvement, 2020 & 2021
Retailers used - DIY & home improvement, 2020 & 2021
Products purchased - cards, 2020 & 2021
Retailers used - cards, 2020 & 2021
Products purchased - gift wrap & accessories, 2020 & 2021
Retailers used - gift wrap & accessories, 2020 & 2021

List Of Figures

Fathers Day 2021 shopper penetration (by demographic and by region) & 2020 shopper penetration
Fathers Day shopper profile, by demographic & by region, 2021
Fathers Day 2021 retail penetration (by demographic and by region) & 2020 retail shopper penetration
Fathers Day 2021 leisure penetration (by demographic and region)
Financial wellbeing compared to last year, 2020 & 2021
Fathers Day total spending compared to last year, 2020 & 2021
How consumers financed Fathers Day spending, 2020 & 2021
Fathers Day spending on retail & leisure, 2021
Fathers Day activities undertaken, 2021
Fathers Day takeaway cuisines, 2021
Fathers Day dining in choices, 2020 & 2021
Agreement and disagreement statements about Fathers Day, 2021, and ppt change on 2020
Retailers that did the best job of promoting Fathers Day, 2020, and ppts change on 2020
COVID-19 impact on Fathers Day celebrations, 2021
COVID-19 impact on consumer spending, 2021
Why consumers spent more as a result of COVID-19, 2021
Why consumers spent less as a result of COVID-19, 2021
Whether consumers were offered the option to opt out of Fathers Day communications (by demographic), 2021 and overall for 2020
Whether consumers opted out of Fathers Day communications (by demographic), 2020 and overall for 2019
Agreement statements about Fathers Day communications, 2021, and ppt change on 2020
Fathers Day food & drink penetration overall and by demographic, 2021 and overall for 2020
Where consumers shopped for food & drink, 2020 & 2021, and ppt change on 2020
Where consumers shopped most at for food & drink, 2020 & 2021, and ppt change on 2020
Whats driving retailer selection (food & drink), 2021
Consumers using each channel for purchasing food & drink (browsed & purchased), 2021
Consumers using each physical store type for purchasing food & drink (browsed & purchased), 2021
Consumers using each device for purchasing food & drink (browsed & purchased), 2021
Fulfilment options for food & drink purchases made online, 2020 & 2021
Average spend on food & drink by retailer shopped at, 2021, and change on 2020 ()
Fathers Day 2020 treats penetration (by demographic) & 2020 treats penetration
Fathers Day 2021 fresh meat & vegetarian alternatives penetration (by demographic) & 2020 fresh meat & vegetarian alternatives penetration
Fathers Day 2021 alcoholic drinks penetration (by demographic) & 2020 alcoholic drinks penetration
Fathers Day 2021 fruit & vegetables penetration (by demographic) & 2020 fruit & vegetables penetration
Fathers Day 2020 breakfast penetration (by demographic)
Fathers Day 2021 non-alcoholic drinks penetration (by demographic) & 2020 non-alcoholic drinks penetration
Fathers Day 2021 fish penetration (by demographic) & 2020 fish penetration
Fathers Day 2021 delicatessen products penetration (by demographic) & 2020 delicatessen products penetration
Fathers Day 2021 ready meals & meal deals penetration (by demographic) & 2020 ready meals & meal deals penetration
Planned/impulse purchases (overall food & drink), 2020 & 2021
Planned/impulse purchases (food & drink categories), 2020 & 2021
Fathers Day gifts penetration overall and by demographic, 2021 and overall for 2020
Where consumers shopped for gifts, 2020 & 2021, and ppt change on 2020
Who consumers bought Fathers Day gifts for, 2021, and ppt change on 2020
Whats driving retailer selection (gifts), 2021
Consumers using each channel for purchasing gifts (browsed & purchased), 2021
Consumers using each physical store type for purchasing gifts (browsed & purchased), 2021
Consumers using each device for purchasing gifts (browsed & purchased), 2021
Fulfilment options for gifts purchases made online, 2020 & 2021
Average spend on gifting categories, 2021, and change on 2020 ()
Fathers Day 2021 food & drink gifts (by demographic) & 2020 food & drink gifts penetration
Fathers Day 2021 clothing penetration (by demographic) & 2020 clothing penetration
Fathers Day 2021 accessories & footwear penetration (by demographic) & 2020 accessories & footwear penetration
Fathers Day 2021 fine jewellery & watches penetration (by demographic) & 2020 fine jewellery & watches penetration
Fathers Day 2021 grooming & personal care (by demographic) & 2020 grooming & personal care penetration
Fathers Day 2021 homewares penetration (by demographic) & 2020 homewares penetration
Fathers Day 2021 books penetration (by demographic) & 2020 books penetration
Fathers Day 2021 entertainment penetration (by demographic) & 2020 entertainment penetration
Fathers Day 2021 vouchers & money penetration (by demographic) & 2020 vouchers & money penetration
Fathers Day 2021 electricals penetration (by demographic) & 2020 electricals penetration
Fathers Day 2021 stationery penetration (by demographic) & 2020 stationery penetration
Fathers Day 2021 flowers & plants penetration (by demographic) & 2020 flowers & plants penetration
Fathers Day 2021 sports penetration (by demographic) & 2020 sports penetration
Fathers Day 2021 experience penetration (by demographic) & 2020 experience penetration
Fathers Day 2021 outdoor gardening products penetration (by demographic) & 2020 outdoor gardening products penetration
Fathers Day 2021 DIY & home Improvement penetration (by demographic) & 2020 DIY & home Improvement penetration
Planned/impulse purchases (overall gifts), 2020 & 2021
Planned/impulse purchases (gift categories), 2020 & 2021
Personalisation (overall gifts), 2020 & 2021
Personalisation (gift categories), 2020 & 2021
Fathers Day cards & gift wrap penetration overall and by demographic, 2021 and overall for 2020
Where consumers shopped for cards & gift wrap 2021, and ppts change on 2020
Whats driving retailer selection (cards & gift wrap), 2021, and ppt change on 2020
Consumers using each channel for purchasing cards & gift wrap (browsed & purchased), 2021
Consumers using each physical store type for purchasing cards & gift wrap (browsed & purchased), 2021
Consumers using each device for purchasing cards & gift wrap (browsed & purchased), 2021
Fulfilment options for cards & gift wrap purchases made online, 2020 & 2021
Fathers Day 2021 cards penetration (by demographic) & 2020 penetration
Fathers Day 2021 gift wrap & accessories penetration (by demographic) & 2020 penetration
Planned/impulse purchases (overall card & gift wrap), 2020 & 2021
Planned/impulse purchases (card & gift wrap products), 2020 & 2021
Personalisation (overall cards), 2020 & 2021
Proportion of consumers that stated that the ability to personalise a card was important, 2021
Personalisation (card products), 2020 & 2021

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