United Kingdom (UK) Window Dressings (Homewares) Market to 2025

United Kingdom (UK) Window Dressings (Homewares) Market to 2025

Summary

"United Kingdom (UK) Window Dressings (Homewares) Market to 2025" report offers comprehensive insight and analysis of the Window Dressings market (including forecasts up to 2025), the major players, the main trends and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, market sizes and forecasts, retailer market shares, consumer data and outlook. The report focuses on the following sub-categories: readymade curtains, made to measure curtains, readymade blinds, made to measure blinds, shutters, nets and voiles, window dressings accessories. The consumer data is derived from consumer research undertaken over February 2021. 2,000 nationally representative UK consumers were interviewed for the survey.

The Window Dressings market underperformed the overall Homewares market in 2020. Made to measure curtains and blinds dragged down Window Dressings, but lockdowns did not prevent consumers from buying window dressings. Some spend transferred online, with online pureplays being the main beneficiary of this.

Scope

- Made to measure curtains dragged down Window Dressings in 2020 as consumers preferred their readymade counterparts.
- Purchases were primarily for a new look rather than for replacement as shoppers were inspired to redecorate their homes.
- Window Dressings shoppers were unphased by brands, and instead prioritised price and quality.
- Lockdown restrictions drove online growth and benefited online pureplays in particular.

Reasons to Buy

- Discover what will drive growth in the Window Dressings market out to 2025 to help form an effective growth strategy and target investment to high-performance categories.
- Understand how consumer shopping habits and sentiments are changing amid the pandemic.
- Identify the key retailers in the Window Dressings market and understand their customer demographics.
- Understand the customer journey for Window Dressings purchases, from research to fulfilment.

KEY FINDINGS
Made to measure products drag down window dressings
Lockdowns did not prevent consumers from buying window dressings
Seeking a new look now the dominant purchasing motivation
Lockdown restrictions drive demand online
THE MARKET
Overall sector size and growth
Sector size and growth: readymade curtains
Sector size and growth: made to measure curtains
Sector size and growth: readymade blinds
Sector size and growth: made to measure blinds
Sector size and growth: shutters
Sector size and growth: nets and voiles
Sector size and growth: window dressings accessories
Category growth & size: 2020-2022
Online sales penetration
Channels of distribution
THE RETAILERS
Retailer market shares
Retailer profiles
THE CONSUMER
Overall penetration
Penetration by product
Lockdown purchases
Product details
Opinions on window dressings
Average spend by product subcategory
Research process
Purchase motivation
Retailer usage
Conversion rates
Retailer usage by demographic
Drivers of retailer choice
Things retailers should improve on
Channel usage
Online fulfilment
Online purchasing drivers
Opinions on online purchasing
Online purchasing satisfaction
Views prior to purchase
FURTHER DETAILS
Methodology

List Of Tables


Category growth and size by sub-category, 2020-22e
Channels of distribution, 2020 and 2025e
Average spend (Overall), 2020-2021
Average spend (readymade curtains), 2020-2021
Average spend (made to measure curtains), 2020-2021
Average spend (readymade blinds), 2020-2021
Average spend (made to measure blinds), 2020-2021
Average spend (shutters), 2020-2021
Average spend (nets or voiles), 2020-2021
Average spend (accessories), 2020-2021
Purchase Motivation (New Home), 2020-2021
Purchase Motivation (New Look), 2020-2021
Purchase Motivation (Replacement), 2020-2021
Purchase Motivation (Impulse), 2020-2021
Retailer usage (readymade curtains), 2020-2021
Retailer usage (made to measure curtains), 2020-2021
Retailer usage (readymade blinds), 2020-2021
Retailer usage (made to measure blinds), 2020-2021
Retailer usage (shutters), 2020-2021
Retailer usage (nets or voiles), 2020-2021
Retailer usage (accessories), 2020-2021
Conversion rates, top 10 retailers, 2020-2021
Retailer usage by demographic, 2020-2021
Drivers of retailer choice: by retailer, 2020-2021
Things retailers should improve on: by retailer, 2020-2021

List Of Figures


Market size - total market, 2019-25e
Market growth - total market, 2019-25e
Market volume growth - total market, 2019-25e
Market inflation growth - total market, 2019-25e
Market size - Readymade Curtains, 2019-25e
Market growth - Readymade Curtains, 2019-25e
Market size - Made to Measure Curtains, 2019-25e
Market growth - Made to Measure Curtains, 2019-25e
Market size - Readymade Blinds, 2019-25e
Market growth - Readymade Blinds, 2019-25e
Market size - Made to Measure Blinds, 2019-25e
Market growth - Made to Measure Blinds, 2019-25e
Market size - Shutters, 2019-25e
Market growth - Shutters, 2019-25e
Market size - Nets and Voiles, 2019-25e
Market growth - Nets and Voiles, 2019-25e
Market size - Window Dressings Accessories, 2019-25e
Market growth - Window Dressings Accessories, 2019-25e
Category growth and size by sub-category, 2020-22e
Online market size and penetration, 2019-25e
Online and offline market growth, 2019-25e
Channels of distribution, 2020e and 2025e
Window Dressings top 10 market shares, 2020
Window Dressings top 10 market shares, 2019 vs 2020
Dunelm market share, 2018-20
Dunelm shopper demographics, 2020
Dunelm customer share (overall & by category), 2020
Hillarys market share, 2018-20
Hillarys shopper demographics, 2020
Hillarys customer share (overall & by category), 2020
Curtains2Go market share, 2018-20
Curtains2Go shopper demographics, 2020
Curtains2Go customer share (overall & by category), 2020
John Lewis market share, 2018-20
John Lewis shopper demographics, 2020
John Lewis customer share (overall & by category), 2020
B&M market share, 2018-20
B&M shopper demographics, 2020
B&M customer share (overall & by category), 2020
The Range market share, 2018-20
The Range shopper demographics, 2020
The Range customer share (overall & by category), 2020
Next market share, 2018-20
Next shopper demographics, 2020
Next customer share (overall & by category), 2020
B&Q market share, 2018-20
B&Q shopper demographics, 2020
B&Q customer share (overall & by category), 2020
Argos market share, 2018-20
Argos shopper demographics, 2020
Argos customer share (overall & by category), 2020
Wilko market share, 2018-20
Wilko shopper demographics, 2020
Wilko customer share (overall & by category), 2020
Window Dressings penetration overall, by demographic and by region, 2020-2021
Readymade curtains penetration overall, by demographic and by region, 2020-2021
Made to measure curtains penetration overall, by demographic and by region, 2020-2021
Readymade blinds penetration overall, by demographic and by region, 2020-2021
Made to measure blinds penetration overall, by demographic and by region, 2020-2021
Shutters penetration overall, by demographic and by region, 2020-2021
Nets or voiles penetration overall, by demographic and by region, 2020-2021
Window dressings accessories penetration overall, by demographic and by region, 2020-2021
Lockdown purchases - proportion of purchases that were made during lockdown (overall Window Dressings) 2020-2021
Lockdown purchases - factors of importance (overall Window Dressings) 2020-2021
Product details, 2020-2021
Opinions on Window Dressings, 2020-2021
Window Dressings research process (what they did), 2020-2021
Window Dressings research process (how long they spent), 2020-2021
Window Dressings research process (areas of research), 2020-2021
Window Dressings research process (staff interaction), 2020-2021
Window Dressings retailer usage (overall), 2020-2021
Drivers of retailer choice, 2020-2021
Things retailers should improve on, 2020-2021
Channel usage when researching, 2020-2021
Store type used for browsing and research 2020-2021
Device used for online browsing and research, 2020-2021
Channel usage when purchasing, 2020-2021
Store type used for purchasing, 2020-2021
Device used for online purchases, 2020-2021
Online fulfilment, 2020-2021
Online purchasing drivers, 2020-2021
Opinions on online purchasing, 2020-2021
Online purchasing satisfaction, 2020-2021
Views prior to purchase, 2020-2021

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