United Kingdom (UK) Valentines Day 2021

United Kingdom (UK) Valentines Day 2021

Summary

United Kingdom (UK) Valentines Day 2021 report forms part of GlobalDatas Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of consumers for Valentines Day. The report analyses the market, the major players, the main trends, and consumer attitudes.

While Valentines Day was one of the few occasions not to be impacted by the pandemic last year, in 2021 it occurred during Englands third national lockdown, driving overall penetration to decline, as non-essential retailers were faced with enforced store closures. Since COVID-19 restrictions also meant that many consumers were unable to see their loved ones in person this year, they will have decided to forgo their Valentines Day purchases as a result, impacting retailers sales.

Scope

- Food & drink experienced a marginal decline in penetration for Valentines Day this year, falling by 0.8ppts, likely due to an increased proportion of consumers buying takeaways as a result of the COVID-19 restrictions. However, premium food & drink retailers performed the best, particularly Marks & Spencer, which saw 42.2% of shoppers switch from their usual grocer to buy Valentines Day food & drink from it.
- Although the overall proportion of consuminers buying cards fell to 59.9% this Valentines Day, digital cards grew by 2.6ppts to 3.4%, as they proved to be an attractive option for those celebrating the holiday apart due to the pandemics travel restrictions.
- With all non-essential shops shut across the UK this Valentines Day, 60.0% of shoppers purchased gifts from supermarkets, with Tesco and ASDA taking the lead as choice retailers.

Reasons to Buy

- Understand how consumers attitudes and shopping behaviours changed as a result of the pandemic when shopping for Valentines Day.
- Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
- Use our in-depth analysis of the leading retailers for Valentines Day in order to understand how to appeal to shoppers and increase market share.

1. Key findings
The key findings
Trend insight stores
Trend insight online
2. Consumer attitudes
Penetration, financing attitudes and key retailer analysis
3. Food & drink
Penetration, product purchases and key retailer analysis
4. Gifts
Penetration, product purchases and key retailer analysis
5. Cards & gift wrap
Penetration, product purchases and key retailer analysis
6. Methodology & contacts

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