Top 20 Retail Sector Themes - Thematic Research

Top 20 Retail Sector Themes - Thematic Research
 
Summary
 

In 2021, the major themes impacting the retail sector will be: COVID-19, mobile, sustainability, ecommerce, digital media, strategic partnerships, virtual and augmented reality, big data, smart supply chain, artificial intelligence, Internet of Things, ambient commerce, the future of work, demographics, customer loyalty, cybersecurity, geopolitics, personalization, robotics, and health and wellness.
 
In this report, we identify the top 20 themes that will impact the retail sector in 2021. For each theme, we offer a series of predictions, identify winners and losers, and point you to further reading.
 
Key Highlights
 
- COVID-19 will have long-lasting impacts on retail in 2021 and beyond as consumers will be polarized in terms of their financial positions. Those who were still employed throughout the pandemic and saved money on not commuting or going on holiday will have more disposable income to spend on retail and leisure when restrictions are lifted.
- As consumers increasingly spend more time on mobiles, and functionality and continually develops, the use of mobile for retail browsing and purchase will catch-up with, and possibly overtake, laptops or computers.
- Sustainability was set to be the most important theme in 2020, and though COVID-19 created a distraction when the pandemic was at its height and retailers had to react quickly, consumer demand for retailers to introduce more sustainable options and offer greater transparency on the ethics of their practices did not wane.
- The global ecommerce market grew from $399bn in 2010 to $2.2 trillion in 2020, according to GlobalData. Key to this growth has been the spread of the internet, with the number of users worldwide increasing from 847 million in 2010 to 4.5 billion in 2020.
 
Scope
 
- GlobalData breaks down the top 20 themes impacting the retail sector in 2021.
 
Reasons to Buy
 
- Themes are disruptive, so its easy to be blindsided by industry outsiders who invade your sector. Understanding the themes ecosystem will get you ahead of the curve.
- Understand the themes emerging in 2021, allowing you to grasp a wider view of changes in consumer behaviour and how it will impact your markets.
- Explore how emerging themes in apparel are allowing industry leaders to evolve, so you can better position yourself for long-term success.
- An easy-to-use framework for tracking themes across all companies in all sectors
- Companies who invest in the right themes become success stories; those who miss the big themes end up as failures.

Executive summary
2021 Theme Map
COVID-19
Mobile
Sustainability
Ecommerce
Digital media
Strategic partnerships
Virtual & augmented reality
Big data
Smart supply chain
Artificial intelligence
Internet of things
Ambient commerce
Future of work
Demographics
Customer loyalty
Cybersecurity
Geopolitics
Personalization
Robotics
Health & wellness
Glossary
Future Reading
Our thematic research methodology
About GlobalData
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Companies Mentioned

Adidas
Aldi
Alibaba
AllBirds
Amazon
Apple
Arcadia
ASOS
Auchan
B&M
Best Buy
BingoBox
Boots
C&A
Carrefour
Cisco
Co-op
Depop
Dixons Carphone
Dove
eBay
Etsy
Fast Retailing
Fenty Beauty
Gap
Garmin
Glossier
Gymshark
H&M
Home Depot
House of Fraser
IBM
IKEA
JD Sports
JD.com
John Lewis & Partners
Kingfisher
Kroger
Levis
Li Ning
Lidl
Lindex
LOreal
Lowes
Lululemon
Lush
LVMH
Macys
Marks & Spencer
Monica Vinader
Next
Nike
Nordstrom
Ocado
Patagonia
Poundland
Primark
Reformation
Safeway
Selfridges
Sephora
SPAR
Sports Direct
Suning
Sweaty Betty
Target
Tesco
The boohoo group
The Ordinary
TJX
Under Armour
Veja
Waitrose & Partners
Walmart
Wayfair
Zalando


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