United Kingdom (UK) Cooking and Baking (Homewares) Market to 2025

United Kingdom (UK) Cooking and Baking (Homewares) Market to 2025



United Kingdom (UK) Cooking and Baking (Homewares) Market to 2025 report offers comprehensive insight and analysis of the Cooking & Baking market (including forecasts up to 2025), the major players, the main trends, consumer attitudes and COVID-19 consumer research. It provides in-depth analysis of the following: market sizes and forecasts, retailer market shares, consumer data and outlook. The report focuses on the following subcategories: pots & pans, ovenware, baking accessories, baking utensils, and bakeware. Consumer data is based on our 2020 UK Cooking & Baking survey of 2,000 consumers, and is nationally representative.

Cooking & Baking outperformed Kitchen & Dine in 2020, as consumers turned to cooking and especially baking while forced to spend much of their time at home during COVID-19. The cooking and baking trend which began during the start of the first UK lockdown made online usage particularly high for this category. All Cooking & Baking subcategories outperformed Kitchen & Dine, with Baking Accessories & Utensils and Bakeware even achieving growth.

Scope

- The Cooking & Baking market benefited from consumers spending more time at home in 2020.
- The pandemic acted as a catalyst for online growth in the Cooking & Baking market. Online pureplays will continue to benefit from increased online purchasing in this category.
Cooking & Baking shoppers are price conscious and value convenience highly.

Reasons to Buy

- Discover what will drive growth in the Cooking & Baking market out to 2025 to help form an effective growth strategy and target investment to high-performance categories
- Understand how consumer shopping habits are changing as a result of COVID-19
- Obtain a deeper understanding of what drives retailer choice for Cooking & Baking purchases, helping you to draw in shoppers


KEY FINDINGS
The Cooking & Baking market experienced a small decline in 2020, with resilience largely driven by baking craze
The market experienced significant online growth, as ‘essential’ channels excelled
There was a decline in top food-related activities Vs. LY
Replacement drives purchases, with retailer choice driven by pricing and convenience
THE MARKET
Overall sector size and growth
Sector size and growth: pots & pans
Sector size and growth: ovenware
Sector size and growth: baking accessories & utensils
Sector size and growth: bakeware
Category growth & size: 2020-2022
Online sales penetration
Channels of distribution
THE RETAILERS
Retailer market shares
Retailer profiles
COVID-19 CONSUMER RESEARCH
Penetration
Retailer usage
Drivers of retailer usage
Online shopping satisfaction
Opinions on COVID-19 and Cooking & Baking
Channel usage when purchasing
Purchasing intentions
Reasons for avoiding stores
LONGER-TERM CONSUMER INSIGHT
Background
Penetration and profiles: overall Cooking & Baking
Penetration and profiles: Pots & Pans
Penetration and profiles: Ovenware
Penetration and profiles: Baking Accessories
Penetration and profiles: Baking utensils
Penetration and profiles: Bakeware
Penetration by product
Opinions on Cooking & Baking
Average spend by subcategory
Detailed average spend by product
Research process
Purchase motivation
Retailer usage
Retailer usage by subcategory
Conversion rates
Retailer usage by demographic
Drivers of retailer choice
Things retailers should improve on
Channel usage - when researching
Channel usage - when purchasing
Online fulfilment
Opinions on online purchasing
Online purchasing satisfaction
Views prior to purchase


List Of Tables


Category growth and size by subcategory, 2020-22e
Channels of distribution, 2020 and 2025e
COVID-19: Penetration by product (Pots & Pans), 2020
COVID-19: Penetration by product (Ovenware), 2020
COVID-19: Penetration by product (Baking Accessories), 2020
COVID-19: Penetration by product (Baking Utensils), 2020
COVID-19: Penetration by product (Bakeware), 2020
COVID-19: Drivers of retailer usage by retailer, 2020
Penetration by product (Pots & Pans), 2020
Penetration by product (Ovenware), 2020
Penetration by product (Baking Accessories), 2020
Penetration by product (Baking Untensils), 2020
Penetration by product (Bakeware), 2020
Average spend for overall Cooking & Baking and by subcategory, 2020
Detailed average spend by product, Cooking (Pots & Pans), 2020
Detailed average spend by product, Cooking (Ovenware), 2020
Detailed average spend by product, Baking (Baking Accessories), 2020
Detailed average spend by product, Baking (Baking Utensils), 2020
Detailed average spend by product, Baking (Bakeware), 2020
Purchase motivation (New home), 2020
Purchase motivation by subcategory (New Home), 2020
Purchase motivation (New look), 2020
Purchase motivation by subcategory (New Look), 2020
Purchase motivation (Replacement), 2020
Purchase motivation by subcategory (Replacement), 2020
Purchase motivation (Impulse), 2020
Purchase motivation by subcategory (Impulse), 2020
Retailer usage by subcategory, Cooking (Pots & Pans), 2020
Retailer usage by subcategory, Cooking (Ovenware), 2020
Retailer usage by subcategory, Baking (Baking Accessories), 2020
Retailer usage by subcategory, Baking (Baking Utensils), 2020
Retailer usage by subcategory, Baking (Bakeware ), 2020
Conversion rates for the 10 most-used retailers, 2020
Retailer usage by demographic, 2020
Drivers of retailer choice by retailer, 2020
Things retailers should improve on by retailer, 2020


List Of Figures


Market size - total market, 2019-25e
Market growth - total market, 2019-25e
Market size - Pots & Pans, 2019-25e
Market growth - Pots & Pans, 2019-25e
Market size - Ovenware, 2019-25e
Market growth - Ovenware, 2019-25e
Market size - Baking Accessories & Utensils, 2019-25e
Market growth - Baking Accessories & Utensils, 2019-25e
Market size - Bakeware, 2019-25e
Market growth - Bakeware, 2019-25e
Category growth and size by subcategory, 2020-22e
Online market size and penetration, 2019-25e
Online and offline market growth, 2019-25e
Channels of distribution, 2020 and 2025e
Retailer market shares, 2020
Retailer market shares change year-on-year, 2019 vs. 2020
Amazon market share, 2018-2020
Amazon shopper demographic, 2020
Amazon customer share (overall & by subcategory), 2020
ASDA market share, 2018-2020
ASDA shopper demographic, 2020
ASDA customer share (overall & by subcategory), 2020
Sainsburys market share, 2018-2020
Sainsburys shopper demographic, 2020
Sainsburys customer share (overall & by subcategory), 2020
Teso market share, 2018-2020
Tesco shopper demographic, 2020
Tesco customer share (overall & by subcategory), 2020
Argos market share, 2018-2020
Argos shopper demographic, 2020
Argos customer share (overall & by subcategory), 2020
TK Maxx market share, 2018-2020
TK Maxx shopper demographic, 2020
TK Maxx customer share (overall & by subcategory), 2020
B&M market share, 2018-2020
B&M shopper demographic, 2020
B&M customer share (overall & by subcategory), 2020
The Range market share, 2018-2020
The Range shopper demographic, 2020
The Range customer share (overall & by subcategory), 2020
Wilko market share, 2018-2020
Wilko shopper demographic, 2020
Wilko customer share (overall & by subcategory), 2020
Home Bargains market share, 2018-2020
Home Bargains shopper demographic, 2020
Home Bargains customer share (overall & by subcategory), 2020
COVID-19: Overall Cooking & Baking penetration, 2020
COVID-19: Overall Cooking & Baking retailer usage, 2020
COVID-19: Overall Cooking retailer usage, 2020
COVID-19: Overall Baking retailer usage, 2020
COVID-19: Drivers of retailer usage, 2020
COVID-19: Online shopping satisfaction, 2020
COVID-19: Opinions on COVID-19 and Cooking & Baking, 2020
COVID-19: Channel usage - when purchasing (Overall Cooking & Baking), 2020
COVID-19: Channel usage - when purchasing (Pots & Pans), 2020
COVID-19: Channel usage - when purchasing (Ovenware), 2020
COVID-19: Channel usage - when purchasing (Baking Accessories), 2020
COVID-19: Channel usage - when purchasing (Baking Utensils), 2020
COVID-19: Channel usage - when purchasing (Bakeware), 2020
COVID-19: Purchasing intentions for overall Cooking and Baking, 2020
COVID-19: Purchasing intentions by subcategory, 2020
COVID-19: Purchasing intentions - purchasing from a reopened store, 2020
COVID-19: Reasons for avoiding stores, 2020
Background: Food-related activities undertaken, 2020
Background: Food-related activities undertaken (Cook a meal from scratch at home), 2020
Background: Food-related activities undertaken (Bake at home), 2020
Background: Food-related activities undertaken (Cooking), 2020
Background: Food-related activities undertaken (Baking), 2020
Background: Food-related activities (cooking skills), 2020
Background: Food-related activities (baking skills), 2020
Background: Favourite Chef, 2020
Background: Favourite Chef (reasons why Jamie Oliver is favourite chef), 2020
Background: Favourite Chef (reasons why Gordan Ramsay is favourite chef), 2020
Background: Favourite Chef (reasons why Gino D-acampo is favourite chef), 2020
Background: Favourite Baker, 2020
Background: Favourite Baker (reasons why Mary Berry is favourite baker), 2020
Background: Favourite Baker (reasons why Delia Smith is favourite baker), 2020
Background: Favourite Baker (reasons why Nigella Lawson is favourite baker), 2020
Background: Top 10 brands purchased (Cooking & Baking), 2020
Background: Top 10 brands purchased (Cooking), 2020
Background: Top 10 brands purchased (Baking), 2020
Overall Cooking & Baking penetration by demographic and region, 2020
Pots & Pans penetration by demographic and region, 2020
Ovenware penetration by demographic and region, 2020
Baking Accessories penetration by demographic and region, 2020
Baking Utensils penetration by demographic and region, 2020
Bakeware penetration by demographic and region, 2020
Opinions on Cooking & Baking, 2020
Research process (what they did), 2020
Research process (how long they spent), 2020
Research process (areas of research), 2020
Research process (staff interaction), 2020
Purchase motivation (New home), 2020
Purchase motivation (New look), 2020
Purchase motivation (Replacement), 2020
Purchase motivation (Impulse), 2020
Overall Cooking & Baking retailer usage, 2020
Drivers of retailer choice, 2020
Things retailers should improve on, 2020
Channel usage - when researching, 2020
Channel usage (store type used for research), 2020
Channel usage (device used for online research), 2020
Channel usage - when purchasing, 2020
Channel usage (store type used for purchasing), 2020
Channel usage (device used for online purchasing), 2020
Online fulfilment, 2020
Opinions on online purchasing, 2020
Online purchasing satisfaction, 2020
Views prior to purchase, 2020
Views prior to purchase (brand), 2020
Views prior to purchase (budget), 2020
Views prior to purchase (retailer), 2020


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