United Kingdom (UK) Laundry and Cleaning (Homewares) Market to 2025

United Kingdom (UK) Laundry and Cleaning (Homewares) Market to 2025



United Kingdom (UK) Laundry and Cleaning (Homewares) Market to 2025 report offers comprehensive insight and analysis of the Laundry & Cleaning market (including forecasts up to 2025), the major players, the main trends, consumer attitudes and COVID-19 consumer research. It provides in-depth analysis of the following: the hot issues impacting the market, market sizes and forecasts, retailer market shares, consumer data and outlook. The report focuses on the following sub-categories: mops & buckets, brooms & brushes, cloths & dusters, cleaning bins & storage, drying, ironing, and laundry baskets & bins. The consumer data is derived from two pieces of consumer research. The first was undertaken over May 2019 and the second over July 2020. 2,000 nationally representative UK consumers were interviewed for each survey.

COVID-19 will have a material impact on Laundry & Cleaning in 2020. Bigger-ticket products with longer replacement cycles will underperform, with Drying and Ironing set to decline the most, dragging down the overall Laundry & Cleaning market. But, the essential nature of Cleaning products will offset some losses, with Cleaning Cloths & Dusters, Mops & Buckets and Brooms & Brushes, all set to outperform.

Scope

- The Laundry & Cleaning market will experience single-digit decline in 2020. It will marginally outperform the overall Household market, as consumers seek more sterile surroundings during the pandemic.
- B&M, Wilko, Home Bargains, and Poundland all appear in the top 10 retailers in terms of market share. B&M holds the largest share; the discounter was a beneficiary of essential stores remaining open this year, and its widespread presence across the UK meant that it was a convenient choice.
- Of those that plan to purchase a Laundry & Cleaning product in the next six months, the majority would consider doing so at a physical store. However, retailers must ensure that staff enforce social distancing and hygiene measures to ease consumer concerns.
- Retailers should take style, not just practicality, into consideration when choosing which Laundry & Cleaning products to stock.

Reasons to Buy

- Discover what will drive growth in the Laundry & Cleaning market out to 2025 to help form an effective growth strategy and target investment to high-performance categories
- Understand how consumer shopping habits are changing in response to COVID-19
- Gain a deeper understanding of how to engage laundry & cleaning shoppers, helping you to draw in new customers
- Discover what laundry & cleaning shoppers think retailers need to improve on, allowing you to target investment


KEY FINDINGS
COVID-19 will have a material impact on Laundry & Cleaning in 2020
Value-led retailers dominate
Consumers are willing to purchase instore, but retailers must uphold hygiene standards
Style is important to Laundry & Cleaning shoppers
THE MARKET
Overall sector size and growth
Sector size and growth: mops & buckets
Sector size and growth: brooms & brushes
Sector size and growth: cleaning cloths & dusters
Sector size and growth: cleaning bins & storage
Sector size and growth: drying
Sector size and growth: ironing
Category growth & size: 2020-2022
Online sales penetration
Channels of distribution
THE RETAILERS
Retailer market shares
Retailer profiles
THE COVID-19 CONSUMER
Penetration
Retailer usage
Drivers of retailer choice
Channel usage
Online fulfilment
Opinions on online purchasing
Online purchasing satisfaction
Barriers to instore purchasing
THE CONSUMER
Penetration by product
Opinions on Laundry & Cleaning
Use of cleaning services
Ironing behaviour
Drying behaviour
Average spend by product
Research process
Purchase motivation
Retailer usage
Drivers of retailer choice
Things retailers should improve on
Channel usage
Online fulfilment
Opinions on online purchasing
Online purchasing satisfaction
Views prior to purchase
FURTHER DETAILS
Methodology


List Of Tables


Category growth and size by sub-category, 2020-22e
Channels of distribution, 2020 and 2025e
COVID-19: Penetration by product (General Cleaning), 2020
COVID-19: Penetration by product (Laundry), 2020
COVID-19: Drivers of retailer usage: by retailer, 2020
Penetration by product (Mops & Buckets), 2020
Penetration by product (Brooms & Brushes), 2020
Penetration by product (Cloths & Dusters), 2020
Penetration by product (Cleaning Bins & Storage), 2020
Penetration by product (Drying), 2020
Penetration by product (Ironing), 2020
Penetration by product (Laundry Baskets & Bins), 2020
Average spend (Overall), 2020
Average spend (Mops & Buckets), 2020
Average spend (Cloths & Dusters), 2020
Average spend (Cleaning Bins & Storage), 2020
Average spend (Drying), 2020
Average spend (Ironing), 2020
Average spend (Laundry Basktes & Bins), 2020
Purchase Motivation (New Home), 2020
Purchase Motivation (New Look), 2021
Purchase Motivation (Replacement), 2022
Purchase Motivation (Impulse), 2023
Retailer usage (Mops & Buckets), 2020
Retailer usage (Brooms & Brushes), 2020
Retailer usage (Cloths & Dusters), 2020
Retailer usage (Cleaning Bins & Storage), 2020
Retailer usage (Drying), 2020
Retailer usage (Ironing), 2020
Retailer usage (Laundry Baskets & Bins), 2020
Conversion rates, top 10 retailers, 2020
Retailer usage by demographic, 2020
Drivers of retailer choice: by retailer, 2020
Things retailers should improve on: by retailer, 2020
Channel usage (Mops & Buckets), 2020
Channel usage (Brooms & Brushes), 2020
Channel usage (Cloths & Dusters), 2020
Channel usage (Cleaning Bins & Storage), 2020
Channel usage (Drying), 2020
Channel usage (Ironing), 2020
Channel usage (Laundry Baskets & Bins), 2020


List Of Figures


Market size - total market, 2019-25e
Market growth - total market, 2019-25e
Market volume growth - total market, 2019-25e
Market inflation growth - total market, 2019-25e
Market size - Mops & Buckets, 2019-25e
Market growth - Mops & Buckets, 2019-25e
Market size - Brooms & Brushes, 2019-25e
Market growth - Brooms & Brushes, 2019-25e
Market size - Cleaning Cloths & Dusters, 2019-25e
Market growth - Cleaning Cloths & Dusters, 2019-25e
Market size - Cleaning Bins & Storage, 2019-25e
Market growth - Cleaning Bins & Storage, 2019-25e
Market size - Drying, 2019-25e
Market growth - Drying, 2019-25e
Market size - Ironing, 2019-25e
Market growth - Ironing, 2019-25e
Category growth and size by sub-category, 2020-22e
Online market size and penetration, 2019-25e
Online and offline market growth, 2019-25e
Channels of distribution, 2020e and 2025e
Laundry & Cleaning top 10 market shares, 2020
Laundry & Cleaning top 10 market shares, 2019 vs 2020
B&M market share, 2018-20
B&M shopper demographics, 2020
B&M customer share (overall & by category), 2020
Tesco market share, 2018-20
Tesco shopper demographics, 2020
Tesco customer share (overall & by category), 2020
Amazon market share, 2018-20
Amazon shopper demographics, 2020
Amazon customer share (overall & by category), 2020
Wilko market share, 2018-20
Wilko shopper demographics, 2020
Wilko customer share (overall & by category), 2020
Dunelm market share, 2018-20
Dunelm shopper demographics, 2020
Dunelm customer share (overall & by category), 2020
ASDA market share, 2018-20
ASDA shopper demographics, 2020
ASDA customer share (overall & by category), 2020
Home Bargains market share, 2018-20
Home Bargains shopper demographics, 2020
Home Bargains customer share (overall & by category), 2020
Poundland market share, 2018-20
Poundland shopper demographics, 2020
Poundland customer share (overall & by category), 2020
Argos market share, 2018-20
Argos shopper demographics, 2020
Argos customer share (overall & by category), 2020
John Lewis market share, 2018-20
John Lewis shopper demographics, 2020
John Lewis customer share (overall & by category), 2020
Laundry & Cleaning penetration, 2020
Laundry & Cleaning retailer usage (overall & by subcategory), 2020
Drivers of retailer usage, 2020
Channel usage (overall & by subcategory), 2020
Online purchasing satisfaction, 2020
Opinions on online purchasing & COVID-19, 2020
Retailer usage (overall & by subcategory), 2020
Purchasing from a reopened store, 2020
Reasons for avoiding stores, 2020
Laundry & Cleaning penetration by demographics & region, 2020
General Cleaning penetration by demographics & region, 2020
Laundry penetration by demographics & region, 2020
Opinions on Laundry & Cleaning, 2020
Household cleaning - use of professional cleaning services, 2020
Laundry - ironing behaviour, 2020
Laundry - drying behaviour, 2020
Laundry & Cleaning research process (what they did), 2020
Laundry & Cleaning research process (how long they spent), 2020
Laundry & Cleaning research process (areas of research), 2020
Laundry & Cleaning research process (staff interaction), 2020
Laundry & Cleaning retailer usage, 2020
Drivers of retailer choice, 2020
Laundry & Cleaning retailer drivers, 2020
What retailers should improve on, 2020
Laundry & Cleaning channel usage (researching), 2020
Laundry & Cleaning store type used (researching and browsing), 2020
Laundry & Cleaning device used (online researching and browsing), 2020
Laundry & Cleaning channel usage (purchasing), 2020
Laundry & Cleaning store type used (purchasing), 2020
Laundry & Cleaning device used (online purchasing), 2020
Laundry & Cleaning online fulfilment, 2020
Opinions on online purchasing, 2020
Online purchasing satisfaction, 2020
Laundry & Cleaning research process (views prior to purchase), 2020
Laundry & Cleaning research process (views prior to purchase - retailer), 2020
Laundry & Cleaning research process (views prior to purchase - budget), 2020


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