United Kingdom (UK) Fireworks 2020 - Consumer Dynamics and Spending Habits

United Kingdom (UK) Fireworks 2020 - Consumer Dynamics and Spending Habits



United Kingdom (UK) Fireworks 2020 report forms part of Retail Occasions series, and gives insight into the profile and spending habits of consumers buying fireworks.

The percentage of people that bought fireworks increased 0.1 percentage points from 2019 to 2020, while events such as Bonfire Night witnessed minor declines, the COVID-19 pandemic boosted firework purchases for New Years Eve and Christmas.

Supermarkets are the key store type from which consumers purchase fireworks, but with many non-essential stores shut throughout the year, fireworks specialists with an online presence have seen a boost in retailer usage.

Scope

- Retail/shopping parks are the most popular channel for purchasing fireworks, but having ranked last in 2019 in terms of channel usage, online is now the third most popular channel used for purchasing fireworks reflecting the shift to online in 2020.

Reasons to Buy

- Use our in-depth consumer insight to gain knowledge of consumer preferences and help tailor your product offerings of fireworks.
- Understand what drives retailer choice for fireworks among consumers, such as convenience, value for money and delivery options in order to maximise sales potential.


Buying dynamics
Occasion
Retailer selection
Channel usage
Store type
Fulfilment
Spending
Buying dynamics
METHODOLOGY
Technical details: consumer survey work


List Of Tables


Products purchased: fireworks, 2019 & 2020
Retailers used: fireworks, 2019 & 2020


List Of Figures


Fireworks shopper penetration, overall and by demographic, 2020 and overall for 2019
Fireworks shopper profile by demographic, 2020
Which occasion consumers purchase fireworks for, 2020 and ppt change on 2019
Drivers of retailer selection, 2020
Consumers using each channel for browsing and purchasing fireworks, 2020
Consumers using each store type for browsing and purchasing fireworks, 2020
Consumers using each device for browsing and purchasing fireworks, 2020
Fulfilment options for firework purchases made online, 2020 and 2019
Average spend on fireworks, 2020 and change on 2019
Percentage of people buying fireworks, overall and by demographic, 2020 and overall for 2019
Planned/impulse overall firework purchases, 2020 and 2019
Planned/impulse firework purchases by firework type, 2020 and 2019


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