United Kingdom (UK) Small Kitchen Appliances Market to 2025

United Kingdom (UK) Small Kitchen Appliances Market to 2025



United Kingdom (UK) Small Kitchen Appliances Market to 2025 report offers comprehensive insight and analysis of the UK Small Kitchen Appliances market (including forecasts up to 2025), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: market sizes and forecasts, retailer market shares, consumer data and future outlook. The report focuses on kettles & hot beverage makers, electrical kitchen gadgets, toasters & sandwich makers, small table top kettles & hot beverage makers appliances and food preparation appliances. Consumer data is based on our March 2020 UK Small Kitchen Appliances survey, using a panel of 2,000 nationally representative consumers as our September COVID-19 Impact UK Small Kitchen Appliances survey, using a panel of 2,000 nationally representative consumers.

The Small Kitchen Appliances (SKA) market is forecast to grow by 2.4% in 2020, driven by the COVID 19 pandemic in the UK. With many consumers spending more time at home, hobbies such as kettles & hot beverage makers and baking have driven investment in subcategories such as food preparation devices.

Scope

- As has been the case throughout the electricals sector, the SKA market has seen a surge in spend through online, with electricals specialists not defined as
essential shops and thus forced to close through the lockdowns that the UK faced in 2020.
- With the online market having achieved phenomenal growth in 2020, Amazon has been able to benefit the most from this shift, overtaking the 2019 market leader, Argos, to reach pole position this year.
- SKA penetration is highest among younger consumers with this age group most likely to be moving into their first home or moving away from home into temporary accommodation such as for university.

Reasons to Buy

- Learn how essential the online channel is to the shopper journey within Small Kitchen Appliances as this channel outperforms offline sales driven by the impact of the COVID-19 pandemic and how retailers can capitalise on the continued importance of this channel
- Identify opportunities within Small Kitchen Appliances where consumers are looking to upgrade existing products and which products are seeing first time investment as consumers spend more time at home.
- Use our in-depth analysis of the leading retailers in Small Kitchen Appliances in order to understand how to appeal shoppers and remain competitive in the market.

KEY FINDINGS
Working from home boosts investment in the SKA market in 2020
Online channel sees a boost in sales that will persist beyond the pandemic
Amazon wins from the shift to online in 2020
Low prices appeal to young consumers buying SKA
THE MARKET
Market size & growth - total market
Market size & growth - kettles & hot beverage makers
Market size & growth - food preparation appliances
Market size & growth - small table top cooking appliances
Market size & growth - toasters & sandwich makers
Market size & growth - electrical kitchen gadgets
Category growth & size: 2020-2022
Online sales penetration
Channels of distribution
THE RETAILERS
Retailer shares
Amazon
Argos
Dixons Carphone
John Lewis & Partners
The Very Group
Tesco
THE CONSUMER
Penetration
Average spend
Research process
Purchase motivation
Replacement cycle
Retailer usage
Conversion rates
Drivers of retailer choice
Things retailers should improve on
Brand purchased
Drivers of brand choice
Channel usage
Store type
Device usage
Online fulfilment
Opinions on small kitchen appliances
Time spent cooking at home
Views prior to purchase
THE COVID-19 CONSUMER
Penetration
Timing of purchases
Retailer usage
Drivers of retailer choice
Online shopping satisfaction
Reasons for avoiding stores
Opinions on COVID-19 and Major Kitchen Appliances
Channel usage
Further details
Methodology

List Of Tables


Category growth & size, 2020 size and growth 2020-22
Channels of distribution, 2020 & 2025
Penetration by product (kettles & hot beverage makers), 2020
Penetration by product (food preparation appliances), 2020
Penetration by product (small table top cooking appliances), 2020
Penetration by product (toasters & sandwich makers), 2020
Penetration by product (electrical kitchen gadgets), 2020
Average spend (overall), 2020
Average spend (kettles & hot beverage makers), 2020
Average spend (food preparation appliances), 2020
Average spend (small table top cooking appliances), 2020
Average spend (toasters & sandwich makers), 2020
Average spend (electrical kitchen gadgets), 2020
Purchase motivations - replacement, 2020
Purchase motivations - upgrading, 2020
Purchase motivations - new purchase, 2020
Purchase motivations - impulse, 2020
Detailed replacement cycle by product - kettles & hot beverage makers, 2020
Detailed replacement cycle by product - food preparation appliances, 2020
Detailed replacement cycle by product - small table top cooking appliances, 2020
Detailed replacement cycle by product - toasters & sandwich makers, 2020
Detailed replacement cycle by product - electrical kitchen gadgets, 2020
Retailer usage - kettles & hot beverage makers, 2020
Retailer usage - food preparation appliances, 2020
Retailer usage - small table top cooking appliances, 2020
Retailer usage - toasters & sandwich makers, 2020
Retailer usage - electrical kitchen appliances, 2020
Conversion rates, top 10 retailers, 2020
Retailer usage by segment, 2020
Drivers of retailer choice: by retailer, 2020
Things retailers should improve on: by retailer, 2020
Brand usage - kettles & hot beverage makers, 2020
Brand usage - food preparation appliances, 2020
Brand usage - small table top cooking appliances, 2020
Brand usage - toasters & sandwich makers, 2020
Brand usage - electrical kitchen gadgets, 2020

List Of Figures


Small Kitchen Appliances market size, 2019-25
Small Kitchen Appliances market growth (incl. inflation and volume growth), 2019-25
Kettles & hot beverage makers market size, 2019-25
Kettles & hot beverage makers market growth, 2019-25
Food preparation appliances market size, 2019-25
Food preparation appliances market growth, 2019-25
Small table top cooking appliances market size, 2019-25
Small table top cooking appliances market growth, 2019-25
Toasters & sandwich makers market size, 2019-25
Toasters & sandwich makers market growth, 2019-25
Electrical kitchen gadgets market size, 2019-25
Electrical kitchen gadgets market growth, 2019-25
Small Kitchen Appliances online penetration and online market size, 2019-25
Small Kitchen Appliances category online growth rate, 2019-25
Online growth rate by category, 2020 vs 2019
Channels of distribution, 2020 & 2025
Small Kitchen Appliances market shares, 2020
Small Kitchen Appliances market shares change, 2020 vs 2019
Amazon market share, 2018-19
Amazon shopper demographics, 2020
Amazon customer share (overall & by category), 2020
Argos market share, 2018-19
Argos shopper demographics, 2020
Argos customer share (overall & by category), 2020
Dixons Carphone market share, 2018-19
Dixons Carphone shopper demographics, 2020
Dixons Carphone customer share (overall & by category), 2020
John Lewis & Partners market share, 2018-19
John Lewis & Partners shopper demographics, 2020
John Lewis & Partners customer share (overall & by category), 2020
The Very Group market share, 2018-19
The Very Group shopper demographics, 2020
The Very Group customer share (overall & by category), 2020
Tesco market share, 2018-19
Tesco shopper demographics, 2020
Tesco customer share (overall & by category), 2020
Small Kitchen Appliances penetration by demographics & region, 2020
Kettles & hot beverage makers penetration by demographics & region, 2020
Food preparation appliances penetration by demographics & region, 2020
Small table top cooking appliances penetration by demographics & region, 2020
Toasters & sandwich makers penetration by demographics & region, 2020
Electrical kitchen gadgets makers penetration by demographics & region, 2020
Small Kitchen Appliances research process (what they did), 2020
Small Kitchen Appliances research process (how long they spent), 2020
Small Kitchen Appliances research process (areas of research), 2020
Small Kitchen Appliances research process (instore staff interaction), 2020
Small Kitchen Appliances (overall and by category) replacement cycle, 2020
Small Kitchen Appliances retailer usage, 2020
Small Kitchen Appliances drivers of retailer choice, 2020
Small Kitchen Appliances drivers of retailer choice (detailed), 2020
Small Kitchen Appliances things retailers should improve on, 2020
Brand usage - kettles & hot beverage makers, 2020
Brand usage - food preparation appliances, 2020
Brand usage - small table top cooking appliances, 2020
Brand usage - toasters & sandwich makers, 2020
Brand usage - electrical kitchen gadgets, 2020
Small Kitchen Appliances drivers of brand choice, 2020
Small Kitchen Appliances channel usage (researching), 2020
Small Kitchen Appliances store type (browsing), 2020
Small Kitchen Appliances device usage (browsing), 2020
Small Kitchen Appliances channel usage (purchasing), 2020
Small Kitchen Appliances store type usage (purchasing), 2020
Small Kitchen Appliances device usage (purchasing), 2020
Small Kitchen Appliances online fulfilment, 2020
Small Kitchen Appliances - opinions on Major Kitchen Appliances, 2020
Small Kitchen Appliances - time spent cooking at home each week, 2020
Small Kitchen Appliances research process (views prior to purchase), 2020
Small Kitchen Appliances research process (views prior to purchase - brand), 2020
Small Kitchen Appliances research process (views prior to purchase - budget), 2020
Small Kitchen Appliances research process (views prior to purchase - retailer), 2020
Small Kitchen Appliances research process (views prior to purchase - features & functions), 2020
Small Kitchen Appliances COVID-19 penetration by demographics & region, 2020
Kettles & hot beverage makers COVID-19 penetration by demographics & region, 2020
Food preparation appliances COVID-19 penetration by demographics & region, 2020
Small table top cooking appliances COVID-19 penetration by demographics & region, 2020
Toasters & sandwich makers COVID-19 penetration by demographics & region, 2020
Electrical kitchen gadgets makers COVID-19 penetration by demographics & region, 2020
Timing of purchases - overall, 2020
Timing of purchases - kettles & hot beverage makers, 2020
Timing of purchases - food preparation appliances, 2020
Timing of purchases - small table top cooking appliances, 2020
Timing of purchases - toasters & sandwich makers, 2020
Timing of purchases - electrical kitchen gadgets, 2020
Small Kitchen Appliances COVID-19 retailer usage, 2020
Small Kitchen Appliances COVID-19 drivers of retailer choice, 2020
Small Kitchen Appliances online satisfaction, 2020
Small Kitchen Appliances reasons for avoiding stores, 2020
Small Kitchen Appliances - opinions on COVID-19 and Small Kitchen Appliances, 2020
Small Kitchen Appliances - COVID-19 channel usage, 2020

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