Off to University in the United Kingdom (UK) 2020 - Consumer Dynamics and Spending Habits

Off to University in the United Kingdom (UK) 2020 - Consumer Dynamics and Spending Habits



"Off to University in the United Kingdom (UK) 2020 - Consumer Dynamics and Spending Habits" report forms part of the Retail Occasions series, and offers a comprehensive overview of the retail occasion of students starting and returning back to university, analysing the market, the major players, the main trends and consumer attitudes.

Scope

- The COVID-19 pandemic has strongly influenced university teaching methods, as well as students accommodation plans, resulting in a shift in the categories needed for university.
- 59.0% of consumers preferred to purchase branded products, an increase of 8.6 ppts, as high-quality products rise in importance.
- The proportion of consumers purchasing items for university online increased by 4.7 ppts to 40.1%, making it the most popular channel for purchasing. With many consumers avoiding physical stores due to the risk of COVID-19, online has risen in importance.

Reasons to Buy

- Use our in-depth consumer insight to learn which off to university categories are shopped the most by consumers and to ensure that product offerings are catering to the needs and wants of customers.
- Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
- Use our in-depth analysis to understand which retailers are leading in certain off to university categories.
- Understand the impact of COVID-19 on university arrangements and spend, as well as drivers for the change

THE KEY FINDINGS
The Key Findings
Off to uni spend shifts as COVID-19 pandemic impacts university teaching and living
Consumers increasingly seek high-quality, branded products
The shift to online helps Amazon rise
Trend insight - stores
Trend insight - online
CONSUMER ATTITUDES
Who off to university items were bought for
Promotions and offers
Off to university spending
Off to university statements
Off to university statements about buying food
OFF TO UNIVERSITY
Category summary
Retailer selection
Channel usage
Device usage
Store type
Fulfilment
Buying dynamics
Purchase timing
COVID
COVID-19 impact on university
COVID-19 impact on spend
Drivers of a change in spend
METHODOLOGY
Technical details: consumer survey work

List Of Tables


Bedroom products purchased, 2020 and 2019
Average spend on bedroom items, 2020 and 2019
Retailers used for bedroom items, 2020 and 2019
Bathroom products purchased, 2020 and 2019
Average spend on bathroom items, 2020 and 2019
Retailers used for bathroom items, 2020 and 2019
Kitchen products purchased, 2020 and 2019
Average spend on kitchen items, 2020 and 2019
Retailers used for kitchen items, 2020 and 2019
Utility products purchased, 2020 and 2019
Average spend on utility items, 2020 and 2019
Retailers used for utility items, 2020 and 2019
Health & beauty products purchased, 2020 and 2019
Average spend on health & beauty items, 2020 and 2019
Retailers used for health & beauty items, 2020 and 2019
Electricals products purchased, 2020 and 2019
Average spend on electricals items, 2020 and 2019
Retailers used for electricals items, 2020 and 2019
Clothing & footwear products purchased, 2020 and 2019
Average spend on clothing & footwear items, 2020 and 2019
Retailers used for clothing & footwear items, 2020 and 2019
Accessories products purchased, 2020 and 2019
Average spend on accessories items, 2020 and 2019
Retailers used for accessories items, 2020 and 2019
General stationery products purchased, 2020 and 2019
Average spend on general stationery items, 2020 and 2019
Retailers used for general stationery items, 2020 and 2019
Books purchased, 2020 and 2019
Average spend on books, 2020 and 2019
Retailers used for books, 2020 and 2019
Entertainment products purchased, 2020 and 2019
Average spend on entertainment items, 2020 and 2019
Retailers used for entertainment items, 2020 and 2019
Miscellaneous items purchased, 2020 and 2019
Average spend on miscellaneous items, 2020 and 2019
Retailers used for miscellaneous items, 2020 and 2019
Consumers reasons for purchasing after arriving at university by category, 2020

List Of Figures


Who people are buying off to university items for, 2020 and 2019
Appealing and purchased promotions, 2020
Off to university spending for different categories, 2020 and 2019
Off to university statements, 2020
Off to university statements about buying food, 2020
Penetration for off to university categories, 2020 and 2019
Drivers of retailer selection: important and most important factors, 2020
Channel usage for browsing and purchasing off to university products, 2020
Device usage for browsing and purchasing off to university products, 2020
Store type for browsing and purchasing off to university products, 2020
Fulfilment options for off to university purchases made online, 2020 and 2019
Bedroom penetration overall for 2020 and 2019, and by demographic, 2020
Bathroom penetration overall for 2020 and 2019, and by demographic, 2020
Kitchen penetration overall for 2020 and 2019, and by demographic, 2020
Utility penetration overall for 2020 and 2019, and by demographic, 2020
Health & beauty penetration overall for 2020 and 2019, and by demographic, 2020
Electricals penetration overall for 2020 and 2019, and by demographic, 2020
Clothing & footwear penetration overall for 2020 and 2019, and by demographic, 2020
Accessories penetration overall for 2020 and 2019, and by demographic, 2020
Stationery penetration overall for 2020 and 2019, and by demographic, 2020
Books penetration overall for 2020 and 2019, and by demographic, 2020
Entertainment penetration overall for 2020 and 2019, and by demographic, 2020
Miscellaneous items penetration overall for 2020 and 2019, and by demographic, 2020
Planned/impulse purchases - bedroom, 2020 and 2019
Planned/impulse purchases - bathroom, 2020 and 2019
Planned/impulse purchases - kitchen, 2020 and 2019
Planned/impulse purchases - utility, 2020 and 2019
Planned/impulse purchases - health & beauty, 2020 and 2019
Planned/impulse purchases - electricals, 2020 and 2019
Planned/impulse purchases - clothing, 2020 and 2019
Planned/impulse purchases - accessories, 2020 and 2019
Planned/impulse purchases - stationery, 2020 and 2019
Planned/impulse purchases - books, 2020 and 2019
Planned/impulse purchases - entertainment, 2020 and 2019
Planned/impulse purchases - miscellaneous items , 2020 and 2019
Purchased before/after arriving at university, 2020
Impact of COVID-19 on how students courses will be taught, 2020
Impact of COVID-19 on students accommodation plans, 2020
Change in spending on university items due to COVID-19 compared to normal, 2020
Drivers of increased spend on university items due to COVID-19, 2020
Drivers of reduced spend on university items due to COVID-19, 2020

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