Austria: Home - Market Shares, Summary & Forecasts to 2023

Austria: Home - Market Shares, & Forecasts to 2023

Austria: Home - Market Shares Forecasts to 2023 provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to Austria retail environment. In addition, it analyzes the key consumer trends influencing Austria home industry

Home sector sales grew by 1.7% to reach EUR10.1 billion in 2019 and is projected to grow at CAGR of 1.9% during 2018-2023 to reach EUR10.9 billion. The Austrian housing market has been witnessing a strong growth rate on account of positive economic outlook, low interest rates, and easy lending by banks.

What else does this report offer?

- In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics
- The report also details major retailers in home category group with their product proposition analysis and market positioning in 2018 along with recent key developments
- Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors
- Retail sales and the fastest-growing product categories in home sector
- Qualitative and quantitative insights of changing retail dynamics in home sector


- A strong housing market supports the growth of home sector sales
- Rising demand for housing and tourist accommodation drives growth
- DIY trend supports the growth of home improvement & gardening products
- Homewares driven by improved trend incorporation into ranges and the discounters
- Homewares specialists lose ground to online channel
- Increasing online availability of DIY products drives online sales growth
- IKEA dominates the sector, driven by its innovative and value offerings
- XXXLutzs purchase of Kikas Eastern European business helped it to post strong growth

Reasons to buy

- Gain a comprehensive knowledge on home sector in the Austria retail market and develop a competitive advantage from the start of your supply chain
- Investigate current and forecast behavior trends in home category to identify the best opportunities to exploit
- Analysis of key international and domestic players operating in the home market
- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the home market
- Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
- Analysis of key international and domestic players operating in Austria retail market including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share

Key Findings
The State of the Nation
The State of Retail

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