Menswear in South Africa - Sector Overview, Brand Shares, Market Size and Forecast to 2024 (adjusted for COVID-19 impact)

Menswear in South Africa - Sector Overview, Brand Shares, Market Size and Forecast to 2024 (adjusted for COVID-19 impact)



Apparel database showing the trends in the market and sectors by value and volume. It also reveals the brand leaders by market share in 2019 in each of the sectors as well as total apparel. All data includes the impact COVID-19 has had on sales in 2020 (forecasted at the date of publication).

This databook provides both the historic and forecast market data of total apparel sales, and the menswear market in South Africa. It illustrates the data with charts, graphs and tables summarizing the value and volume trends, with category details in menswear. The forecasts include the impact of COVID-19 on growth. The databook also reveals major brands share in apparel & menswear with their price and market positioning in 2019.

Scope

- The overall apparel market in South Africa is forecast to grow at a CAGR of 3.8% between 2019 and 2024 to reach ZAR199.5 billion
- Menswear will grow at 4.4% to reach ZAR60.4 billion by 2024
- Outerwear in menswear dominates the sales However, Underwear expected to be the fastest growing category
- The mass market brands accounts for 61.3% of sales, but its share is shrinking while the value brands are making gains
- Truworths Men led the market in 2019 however, The Foschini Group Limited showed the fastest growth out of the Top 10 brands

Reasons to Buy

- Gain a comprehensive view of the menswear market and forecasts to 2024
- Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of Covid-19 on the apparel market
- Investigate current and forecast trends in menswear categories to identify the opportunities offering the most potential
- Understand who the main competitors are in the sector and their price positioning

Apparel
Menswear
Appendix
Methodology

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