UK Mothers Day 2020

UK Mothers Day 2020



The UK Mothers Day 2020 report forms part of Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of consumers for Mothers Day. The report analyses the major players, the main trends, and consumer attitudes.

The outbreak of COVID-19 across the UK caused Mothers Day retail penetration to decline from 59.5% in 2019 to 53.7%, as consumers were urged to stay at home and many were unable to celebrate the occasion with their families.

Scope

- 25.4% of consumers spent less on Mothers Day purchases in 2020, as economic uncertainties grew as a result of COVID-19, and fewer shoppers were able to see their mothers.
- Convenience was the leading driver for food & drink purchases, meaning ASDA lost shoppers due to its lack of smaller, local store format.
- The percentage of Mothers Day shoppers buying gifts online grew by 3.6 ppts in 2020, as last minute physical purchases were impacted by store closures and social distancing measures.

Reasons to Buy

- Understand which demographics showed the largest drops in Mothers Day penetration, in order to plan for future occasions which may also be impacted by COVID-19.
- Utilise our consumer insight on what is most important to Mothers Day shoppers to prioritise business developments and maximise future occasion sales.
- Learn how much Mothers day shoppers spend on average on food & drinks, gifts, and cards & gift wrap, so that you can tailor your ranges and make informed decisions on pricing structures.

THE KEY FINDINGS
Mothers Day spend significantly impacted by the outbreak of COVID-19
Supermarkets dominate as consumers merge gifting purchases with grocery shopping
Consumers expected to make more effort in 2021 due to missed celebrations this year
Trend insight - stores
Trend insight - online
CONSUMER ATTITUDES
Key findings
Buying dynamics
Financial wellbeing
Financial spending
Mothers Day spending
Who shoppers bought for
Mothers Day activities
Dining in choices
Mothers Day statements
Retailer selection
Retailer ratings - grocers
Retailer ratings - non-food retailers
FOOD & DRINK
Key findings
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Retailer used
Spending
Buying dynamics
GIFTS
Key findings
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Average spend
Retailer used
Buying dynamics
CARDS & GIFT WRAP
Key findings
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Average spend
Retailer used
Buying dynamics
METHODOLOGY
Technical details: consumer survey work

List Of Tables


Retailer ratings across key measures - grocers, 2020
Retailer ratings across key measures - non-food retailers, 2020
Top 10 retailers shopped at for food & drink, 2020 ppt change on 2019
Products purchased - cakes/chocolate/biscuits, 2019 & 2020
Products purchased - fresh meat, 2019 & 2020
Products purchased - fruit & vegetables, 2019 & 2020
Products purchased - delicatessen products, 2019 & 2020
Products purchased - fish, 2019 & 2020
Products purchased - ready meals, 2019 & 2020
Products purchased - alcoholic drinks, 2019 & 2020
Products purchased - non-alcoholic drinks, 2019 & 2020
Top 10 retailers shopped at for gifts, 2020 ppt change on 2019
Products purchased - food & drink gifts, 2019 & 2020
Retailers used - food & drink gifts, 2019 & 2020
Products purchased - flower & plant gifts, 2019 & 2020
Retailers used - flower & plant gifts, 2019 & 2020
Products purchased - beauty gifts, 2019 & 2020
Retailers used - beauty gifts, 2019 & 2020
Products purchased - fine jewellery & watch gifts, 2019 & 2020
Retailers used - fine jewellery & watch gifts, 2019 & 2020
Products purchased - clothing gifts, 2019 & 2020
Retailers used - clothing gifts, 2019 & 2020
Products purchased - homeware gifts, 2019 & 2020
Retailers used - homeware gifts, 2019 & 2020
Products purchased - accessories & footwear gifts, 2019 & 2020
Retailers used - accessories & footwear gifts, 2019 & 2020
Products purchased - vouchers & money gifts, 2019 & 2020
Products purchased - experience gifts, 2019 & 2020
Products purchased - entertainment gifts, 2019 & 2020
Retailers used - entertainment gifts, 2019 & 2020
Products purchased - book gifts, 2019 & 2020
Retailers used - book gifts, 2019 & 2020
Products purchased - electrical gifts, 2019 & 2020
Retailers used - electrical gifts 2019 & 2020
Products purchased - stationery gifts, 2019 & 2020
Retailers used - stationery gifts, 2019 & 2020
Products purchased - sport gifts, 2019 & 2020
Retailers used - sport gifts, 2019 & 2020
Products purchased - DIY & gardening gifts, 2019 & 2020
Retailers used - DIY & gardening gifts, 2019 & 2020
Top 10 retailers shopped at for cards & gift wrap, 2020 ppt change on 2019
Products purchased - cards, 2019 & 2020
Retailers used - cards, 2019 & 2020
Products purchased - gift wrap & accessories, 2019 & 2020
Retailers used - gift wrap & accessories, 2019 & 2020

List Of Figures


Mothers Day 2020 retail shopper penetration (by demographic and by region) & 2019 retail shopper penetration
Financial wellbeing compared to last year, 2019 & 2020
How consumers financed Mothers day spending, 2019 & 2020
Mothers Day spending compared to last year, 2019 & 2020
Who consumers bought Mothers Day gifts for, 2020
Mothers Day activities undertaken, 2019 & 2020
Mothers Day dining in choices, 2019 & 2020
Agreement statements about Mothers Day, 2020
Retailers that did the best job of promoting Mothers Day, 2020, and ppt change on 2019
Whats driving retailer selection (food & drink), 2020, and ppt change on 2019
Consumers using each channel for purchasing food & drink (browsed & purchased), 2020
Consumers using each store type for purchasing food & drink (browsed & purchased), 2020
Consumers using each device for purchasing food & drink (browsed & purchased), 2020
Fulfilment options for food & drink purchases made online, 2019 & 2020
Top 10 retailers shopped at for food & drink, 2019 & 2020
Food & drink spend, by retailer and by average, 2020, and change on 2019
Mothers Day 2020 food & drink penetration (by demographic) & 2019 food & drink penetration
Mothers Day 2020 cakes/chocolates/biscuits penetration (by demographic) & 2019 cakes/chocolates/biscuits penetration
Mothers Day 2020 fresh meat penetration (by demographic) & 2019 fresh meat penetration
Mothers Day 2020 fruit & vegetables penetration (by demographic) & 2019 fruit & vegetables penetration
Mothers Day 2020 delicatessen products penetration (by demographic) & 2019 delicatessen products penetration
Mothers Day 2020 fish penetration (by demographic) & 2019 fish penetration
Mothers Day 2020 ready meals penetration (by demographic) & 2019 ready meals penetration
Mothers Day 2020 alcoholic drinks penetration (by demographic) & 2019 alcoholic drinks penetration
Mothers Day 2020 non-alcoholic drinks penetration (by demographic) & 2019 non-alcoholic drinks penetration
Planned/impulse purchases (overall food & drink), 2019 & 2020
Planned/impulse purchases (food & drink categories), 2019 & 2020
Whats driving retailer selection (gifts), 2020, and ppt change on 2019
Consumers using each channel for purchasing gifts (browsed & purchased), 2020
Consumers using each store type for purchasing gifts (browsed & purchased), 2020
Consumers using each device for purchasing gifts (browsed & purchased), 2020
Fulfilment options for gifts purchases made online, 2019 & 2020
Average spend on gifting categories, 2020, and change on 2019
Top 10 retailers shopped at for gifts, 2019 & 2020
Mothers Day 2020 gift penetration (by demographic) & 2019 gift penetration
Mothers Day 2020 food & drink gifts penetration (by demographic) & 2019 food & drink gifts penetration
Mothers Day 2020 flowers & plants penetration (by demographic) & 2019 flowers & plants penetration
Mothers Day 2020 beauty penetration (by demographic) & 2019 beauty penetration
Mothers Day 2020 fine jewellery & watches penetration (by demographic) & 2019 fine jewellery & watches penetration
Mothers Day 2020 clothing penetration (by demographic) & 2019 clothing penetration
Mothers Day 2020 homewares penetration (by demographic) & 2019 homewares penetration
Mothers Day 2020 accessories & footwear penetration (by demographic) & 2019 accessories & footwear penetration
Mothers Day 2020 vouchers & money penetration (by demographic) & 2019 vouchers & money penetration
Mothers Day 2020 experiences penetration (by demographic) & 2019 experiences penetration
Mothers Day 2020 entertainment penetration (by demographic) & 2019 entertainment penetration
Mothers Day 2020 books penetration (by demographic) & 2019 books penetration
Mothers Day 2020 electricals penetration (by demographic) & 2019 electricals penetration
Mothers Day 2020 stationery penetration (by demographic) & 2019 stationery penetration
Mothers Day 2020 sport penetration (by demographic) & 2019 sport penetration
Mothers Day 2020 DIY & gardening penetration (by demographic) & 2019 DIY & gardening penetration
Planned/impulse purchases (overall gifts), 2019 & 2020
Planned/impulse purchases (gift categories), 2019 & 2020
Personalisation (overall gifts), 2019 & 2020
Personalisation (gift categories), 2019 & 2020
Whats driving retailer selection (cards & gift wrap), 2020, and ppt change on 2019
Consumers using each channel for purchasing cards & gift wrap (browsed & purchased), 2020
Consumers using each store type for purchasing cards & gift wrap (browsed & purchased), 2020
Consumers using each device for purchasing cards & gift wrap (browsed & purchased), 2020
Fulfilment options for cards & gift wrap purchases made online, 2019 & 2020
Average spend on card & gift wrap items, 2020, and change on 2019
Top 10 retailers shopped at for cards & gift wrap, 2019 & 2020
Mothers Day 2020 cards & gift wrap penetration (by demographic) & 2019 cards & gift wrap penetration
Mothers Day 2020 cards penetration (by demographic) & 2019 cards penetration
Mothers Day 2020 gift wrap & accessories penetration (by demographic) & 2019 gift wrap & accessories penetration
Planned/impulse purchases (overall cards & gift wrap), 2019 & 2020
Planned/impulse purchases (cards & gift wrap categories), 2019 & 2020

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