Adidas - Post Coronavirus (COVID-19) Company impact

Adidas - Post Coronavirus (COVID-19) Company impact



Adidas’ wide geographical reach and deeper pocket puts it in better position to deal with the crisis

Demand for athleisure and personal fitness equipment will be higher post COVID-19 and retailers must be innovative with their retail approach for these categories

The post coronavirus (COVID-19) company impact report analyses the impact of the COVID-19 outbreak on Adidas & its future prospects.

Scope

- Annual turnover for the Adidas group is expected to decline by 16.5% in 2020 as per estimates.
- The outlook for the group improves with relaxations in lockdown across many countries.
- Adidas has raised its ecommerce target for 2020 to USD4.6bn and is adding more financial as well as human resources in this front.

Reasons to Buy

- Use our revised 2020 forecast for Adidas to understand how it will perform this year.
- Use our charts to review how Adidass sales are split by region globally and how these regions have been impacted by COVID-19.
- Use our in-depth analysis to review how Adidas has responded to COVID-19 and how this will affect its performance.


Executive Summary
Adidass exposure to COVID-19
Adidass operational responses to COVID-19
Key findings
Key conclusions
Geographic spread analysis - COVID 19 vs Adidas Group Sales
Global & regional impact
Impact score for Adidas versus competitors
Financials for Adidas versus competitors
Revised 2020 revenue forecast
Adidas’s exposure
Indications from Stock Price and Influencers
Company reaction
Indications from recruitment trends
Solidarity Initiative
Focus on future
Appendix
Methodology


List Of Figures


Spread of COVID-19- confirmed cases, number in treatment, recoveries and deaths.
Countries/ regions affected by COVID-19
Spread of Adidas group sales and stores in 2019
COVID-19 global impact score for Adidas versus competitors
Adidas global revenue and year on year growth 2015-2020
Adidas exposure: brand sales by region vs regional impact levels


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