IKEA: Coronavirus (COVID-19) Company impact

IKEA: Coronavirus (COVID-19) Company impact



The Coronavirus (COVID-19) company impact report analyses how the pandemic will impact IKEAs performance.

The non-essential nature of IKEAs business and its low online penetration mean the pandemic will have a significant impact on its 2020 sales.

IKEAs reaction to the crisis will boost brand image, and this will benefit it in the long term.

Scope

- IKEA will be heavily impacted by physical store closures in key markets including Germany, the US, France and the UK.
- Global competitors have an advantage over IKEA; Walmart and Amazon have a far broader product range to lean on.

Reasons to Buy

- Use our revised 2020 forecast for IKEA to understand how it will perform this year.
- Use our charts to review how IKEAs sales are split by region globally and how these regions have been impacted by COVID-19.
- Use our in-depth analysis to review how IKEA has responded to COVID-19 and how this will affect its performance.

Executive Summary
IKEAs exposure to COVID-19
IKEAs operational responses to COVID-19
Key findings
Key conclusions
Geographic spread analysis - COVID 19 vs IKEA Group Sales
Global & regional impact
COVID-19 global impact score for IKEA versus competitors
Revised 2020 revenue forecast
"IKEAs exposure: impact in locked-down countries"
Company reaction
Charitable donations
Operational changes
Staff wellbeing
Appendix
Methodology

List Of Tables


IKEAs exposure: impact in locked-down countries

List Of Figures


Spread of COVID-19- confirmed cases, number in treatment, recoveries and deaths.
Countries/ regions affected by COVID-19
Spread of IKEA group sales and stores in 2019
COVID-19 global impact score for IKEA versus competitors
IKEA global revenue and year on year growth 2015-2020

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