Retail Hot Topic: Amazon and Walmart Cross-channel Strategies

Retail Hot Topic: Amazon and Walmart Cross-channel Strategies



Walmart, the largest retailer in the world, has been buying the online skills it needs through acquisitions, and partnering with technologically advanced players in order to catch up with the ever more powerful competition. This brief looks at Amazon and Walmarts cross channel developments, with a focus on India

Scope

- Amazon expands its presence in the offline retail space with Whole Foods acquisition
- Acquisitions and collaborations help Amazon to strengthen its omni-channel presence
- Walmart secures more of Indias online retail space with the acquisition of Flipkart
- Collaboration with JD.com allowed Walmart to acquire a foothold in China
- Walmart acquired Flipkart to counter Amazons aggressive expansion in the Indian online market
- Walmarts aggressive international expansion strategy drove Flipkarts acquisition
- Flipkart emerged as the best contender for Walmart to gain a competitive edge over Amazon
- Walmart to benefit from Flipkarts existing infrastructure and customer base

Reasons to buy

- As technology has disrupted retail with a new channel, online, a powerful set of retailers has emerged whose business has evolved around their platforms and technology rather than physical stores.
- Amazon in the US and Alibaba and JD.Com in China are setting the benchmark for modern retailing, but are now applying their technology to physical stores to better understand how consumers behave across channels and using this knowledge to develop holistic cross channel businesses

Introduction
Amazons cross channel strategies
Company performance - Amazon
Key cross-channel initiatives - Amazon
Case studies - Amazon
Walmarts cross channel strategies
Company performance - Walmart
Key cross-channel initiatives - Walmart
Case studies - Walmart
Walmart & Amazon in India - 2019
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