UK: DIY & Gardening - Heavyside DIY, 2019-2024

UK: DIY & Gardening - Heavyside DIY, 2019-2024



The UK: DIY & Gardening - Heavyside DIY, 2019-2024 report offers comprehensive insight and analysis of the heavyside DIY market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on the following sub-categories: plaster & plasterboard, materials, radiators & plumbing, roofing & guttering, cladding & damp proofing, tarpaulins and doors & windows. Consumer data is based on our 2019 UK DIY survey, using a panel of 2,000 nationally representative consumers.

2018 saw the biggest decline in housing volume sales since 2008, with low consumer confidence in the UK economy resulting in homeowners delaying any intentions of moving; in turn, this has caused potential shoppers to defer any big-ticket purchases (such as roofing). However, the heavyside market will recover in line with a forecasted rehabilitation of the housing market from 2020 onwards, as the cloud of Brexit uncertainty clears.

Scope

- Penetration in heavyside DIY remains low among females
- Sustainability is not a big concern for heavyside DIY shoppers
- A fragile housing market is driving down volume sales across heavyside categories in the short term
- The rise of Do it for Me will accelerate as the economy improves
- An effective online proposition is crucial for success within the heavyside DIY market

Reasons to buy

- Discover what will drive growth in the Heavyside DIY market out to 2024, to help form an effective growth strategy and target investment to high performance categories.
- Understand how penetration in the heavyside DIY market differs by demographic, allowing you better target ranges.
- Gain a deeper understanding of what is important to heavyside DIY shoppers, allowing you to better target investment to these areas.
- Discover how wider economic issues will impact demand in the heavyside DIY market.

KEY TRENDS
Key trends in heavyside DIY:
Penetration in heavyside DIY remains low among females
Sustainability is not a big concern for heavyside DIY shoppers
A fragile housing market is driving down volume sales across heavyside categories in the short term
The rise of Do it for Me will accelerate as the economy improves
An effective online proposition is crucial for success within the heavyside DIY market
THE MARKET
Overall sector size and growth
Sector size and growth: Plaster & plasterboard
Sector size and growth: Materials
Sector size and growth: Radiators & plumbing
Sector size and growth: Roofing & guttering
Sector size and growth: Cladding & damp proofing
Sector size and growth: Doors & windows
Sector size and growth: Tarpaulins
Online dynamics
Channels of distribution
THE RETAILERS
Market shares
Retailer profiles
B&Q
Wickes
Screwfix
Travis Perkins
Jewson
Homebase
THE CONSUMER
Penetration and profiles
Purchase frequency
Net agreement statements
Research process
Purchase motivation
Factors of importance
Average spend
Retailer usage
Visited to used conversion rates
Drivers of retailer choice
Things retailers should improve on
Channel usage
Views prior to purchase
Opinions on online purchasing
Online purchasing satisfaction
Rooms decorated or refurbished in the past year
DIY skill level
DIY activities undertaken in the past year
Tradespeople used in the past year
METHODOLOGY

List Of Tables


Category growth and size by sub-category, 2019-21e
Channels of distribution, 2019e and 2024e
Penetration by product, 2019
Frequency of heavyside DIY purchases, 2019
Purchase motivations, 2019
Purchase motivations by sub-category, 2019
Average spend by subcategory, 2019
Average spend by product, 2019
Retailer usage by subcategory, 2019
Considered, visited and used and conversion rates, 2019
Retailer usage by demographic, 2019
Retailer drivers by retailer, 2019
Drivers of retailer choice by retailer, 2019
Things retailers should improve on by retailer, 2019

List Of Figures


Market size - total market, 2018-24e
Market growth - total market, 2018-24e
Market volume growth - total market, 2018-24e
Market inflation growth - total market, 2018-24e
Market size - Plaster & plasterboard, 2018-24e
Market growth - Plaster & plasterboard, 2018-24e
Market size - Materials, 2018-24e
Market growth - Materials, 2018-24e
Market size - Radiators & plumbing, 2018-24e
Market growth - Radiators & plumbing, 2018-24e
Market size - Roofing & guttering, 2018-24e
Market growth - Roofing & guttering, 2018-24e
Market size - Cladding & damp proofing, 2018-24e
Market growth - Cladding & damp proofing, 2018-24e
Market size - Tarpaulins, 2018-24e
Market growth - Tarpaulins, 2018-24e
Market size - Doors & windows, 2018-24e
Market growth - Doors & windows, 2018-24e
Category growth and size by sub-category, 2019-21e
Online market size and penetration, 2018-24e
Online and offline market growth, 2018-24e
Channels of distribution, 2019e and 2024e
Top six heavyside DIY retailers, 2019
Change in share among top six heavyside DIY retailers on 2018
Heavyside DIY market share for B&Q, 2017-19e
Retailer demographics for B&Q, 2019
Customer share for B&Q, 2019
Heavyside DIY market share for Wickes, 2017-19e
Retailer demographics for Wickes, 2019
Customer share for Wickes, 2019
Heavyside DIY market share for Screwfix, 2017-19e
Retailer demographics for Screwfix, 2019
Customer share for Screwfix, 2019
Heavyside DIY market share for Travis Perkins, 2017-19e
Retailer demographics for Travis Perkins, 2019
Customer share for Travis Perkins, 2019
Heavyside DIY market share for Jewson, 2017-19e
Retailer demographics for Jewson, 2019
Customer share for Jewson, 2019
Heavyside DIY market share for Homebase, 2017-19e
Retailer demographics for Homebase, 2019
Customer share for Homebase, 2019
Overall penetration for heavyside DIY, 2019
Profile by demographic for heavyside DIY, 2019
Penetration by region for heavyside DIY, 2019
Overall penetration for Plaster & plasterboard, 2019
Profile by demographic for Plaster & plasterboard, 2019
Penetration by region for Plaster & plasterboard, 2019
Overall penetration for Materials, 2019
Profile by demographic for Materials, 2019
Penetration by region for Materials, 2019
Overall penetration for Doors & windows, 2019
Profile by demographic for Doors & windows, 2019
Penetration by region for Doors & windows, 2019
Overall penetration for Roofing & guttering, 2019
Profile by demographic for Roofing & guttering, 2019
Penetration by region for Roofing & guttering, 2019
Overall penetration for Radiators & plumbing, 2019
Profile by demographic for Radiators & plumbing, 2019
Penetration by region for Radiators & plumbing, 2019
Overall penetration for Cladding & damp proofing, 2019
Profile by demographic for Cladding & damp proofing, 2019
Penetration by region for Cladding & damp proofing, 2019
Opinions on heavyside DIY, 2019
Research process, 2019
Factors of importance for heavyside DIY, 2019
Retailer usage for overall heavyside DIY, 2019
Drivers of retailer choice for heavyside DIY, 2019
Retailer drivers for heavyside DIY, 2019
Things retailers should improve on for heavyside DIY, 2019
Channel usage when researching for overall heavyside DIY, 2019
Device used for online browsing and research for overall heavyside DIY, 2019
Channel usage when purchasing overall heavyside DIY, 2019
Device used for purchasing overall heavyside DIY, 2019
Online fulfilment for overall heavyside DIY, 2019
Views prior to purchase, 2019
Net agreement statements for online purchasing, 2019
Satisfaction with various components of online fulfilment for overall heavyside DIY, 2019
Barriers to online purchase, 2019
Rooms decorated or refurbished in the last year, 2019
DIY skill level, 2019
DIY activities undertaken in the last year, 2019
Tradespeople used in the last year, 2019

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