UK Outlet Locations 2019 - 2024

UK Outlet Locations 2019 - 2024



The UK Outlet Locations 2019-2024 report forms part of Retail Channel series, and offers a comprehensive insight into UK outlet locations, the main trends and hot issues, the market, key players, and consumer attitudes and shopping behaviour.

The outlets market is predicted to rise by 18.5% over the next five years to reach 4.1bn in 2024, outperforming other offline locations due to the presence of popular premium and luxury brands at lower prices.

Scope

- Clothing & footwear dominates the outlets market and is predicted to make up 65.0% of the market in 2019, only forecast to fall slightly out to 2024 due to it being such a well established sector in the location.
- In all recent and planned outlet developments, leisure is becoming a much bigger focus than it previously has been as consumer expectations surrounding the availability of these facilities in shopping locations has risen.
- Oulet owners must work to increase how often consumers visit the location, as 23.3% of outlet visitors are shopping less at the location compared to last year.

Reasons to buy

- Use our in-depth market insight to understand why outlet locations will outperform offline growth in the next five years, to help you decide which store locations to prioritise.
- Identify the key players in outlet locations using our market shares, retailer profiles and in-depth analysis of consumer shopping habits.
- Understand the key drivers and inhibitors affecting outlet locations to maximise sales potential.

Contents
The hot issues
Drivers and inhibitors
Main issues
Outlets set to outshine other locations to 2024
Clothing & footwear retailer range must widen
Location is key for outlets to attract more shoppers
Complementary product areas could drive spend
Strategies for success
WHAT PEOPLE BUY
What is included
Headlines
Overall outlets: size of the market
Overall outlets: growth rates
Outlets share of total retail and offline retail
Outlets share of non-food total retail and non-food offline retail
Outlets sector penetration
Key sector growth
Share of sector sales, overall and offline
Regional spend
Average annual spend per head
WHERE PEOPLE SHOP
Headlines
Key developments
Comparison table of top 10 outlets
Outlets space growth
Outlets space by sector
Sales densities by sector
Outlet profiles: Icon Outlet
Outlet profiles: Braintree Village
WHO PEOPLE SHOP WITH
Headlines
Outlet retailer profiles: Adidas
Outlet retailer profiles: Ted Baker
Outlet retailer profiles: Ralph Lauren
Outlet retailer profiles: Hobbs
Market shares of top 10 players
Sectors visited
HOW AND WHY PEOPLE SHOP
Headlines
Who visits
Who does not visit
The shopper journey
Shopping habits
Sectors visited and purchased
Shopper profile by sector
Retail versus leisure
Shopper motivations
METHODOLOGY
What is included

List Of Tables


Overall outlets: sector penetration, 2019e and 2024e
Overall outlets: share of overall sector sales, 2019e and 2024e
Overall outlets: share of offline sector sales, 2019e and 2024e
Overall outlets: regional spend, 2019e
Overall outlets: regional spend, 2024e
Comparison table of top 10 outlets
Outlets space by sector, 2019e-2024e
Anticipated changes in share
Sectors visited and purchased at outlets, 2019

List Of Figures


Forecast annual growth of UK retail spend in physical locations 2018-2023
The percentage of UK consumers that have visited an outlet by gender and age, 2019
Forecast offline growth of key non-food sectors 2019-2024
Overall outlets: size of the market, 2014-2024e
Overall outlets: growth rates versus total retail sales, 2015-2024e
Overall outlets: non-food growth rates versus non-food retail sales, 2015-2024e
Overall outlets: growth rates versus total offline retail sales, 2015-2024e
Overall outlets: non-food growth rates versus offline non-food retail sales, 2015-2024e
Outlets share of total retail and offline retail, 2014, 2019e and 2024e
Outlets share of non-food total retail and non-food offline retail, 2014, 2019e and 2024e
Outlets sector penetration, 2019e
Key sector growth, 2019e-2024e
Overall outlets: regional spend, 2019e
Overall outlets: regional spend, 2024e
Overall outlets: average annual spend per head, 2018-2024e
Key developments, 2017-2021
Outlets space growth, 2018-2024e
Share of outlets space by sector, 2019-2024e
Sales densities by sector, 2019e
Market shares of top 10 players, 2018 and 2019e
Top 10 clothing retailers visited in outlets, 2019
Top 10 footwear retailers visited in outlets, 2019
Top 5 health & beauty retailers visited in outlets, 2019
Top 5 jewellery retailers visited in outelts, 2019
Penetration of consumers who have visited an outlet in the past 12 months, overall and by demographic, 2019
Profile of an outlet visitor, by demographic, 2019
Penetration of frequent outlet visitors, overall and by demographic, 2019
Consumers who intended to make a purchase at an outlet, 2019
Consumers who made a purchase at an outlet, 2019
Clothing: outlet shopper profile, by demographic, 2019
Footwear: outlet shopper profile, by demographic, 2019
Health & beauty: outlet shopper profile, by demographic, 2019
Fine jewellery: outlet shopper profile, by demographic, 2019
Homewares: outlet shopper profile, by demographic, 2019
Frequency of visits to outlets, 2019
Travel time to outlets, 2019
Method of travel to outlets, 2019
Time spent at outlets, by gender, 2019
Retail and leisure facilities used at outlets and average time spent on each activity, 2019
Leisure facilities used in outlets, 2019
Time spent at outlets and percentage of visitors who used leisure facilities, 2019
Change in consumers shopping frequency at various shopping locations versus last year, 2019
Change in consumers shopping frequency online versus last year, 2019
Consumers preferred shopping locations, 2019
Outlet visitor preferences
Drivers of visiting outlets
Reasons for not visiting outlets
Reasons for not purchasing in an outlet

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