Home retail series: UK DIY & Gardening - Decorative DIY, 2019-2024

Home retail series: UK DIY & Gardening - Decorative DIY, 2019-2024



The UK: DIY & Gardening - Decorative DIY, 2019-2024 report offers comprehensive insight and analysis of the decorative DIY market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, market sizes and forecasts, retailer market shares, consumer data and future outlook. The report focuses on the following sub-categories: tiles, tiling, mouldings, paint, wood care, wallpaper, decorative chemicals, abrasives, paint tools & accessories, tiling tools & accessories, wallpaper tools & accessories and wallpaper paste. Consumer data is based on our 2019 UK DIY survey, using a panel of 2,000 nationally representative consumers.

The UK decorative DIY market is set to achieve its strongest year of growth since 2016, benefiting from the improve-instead-of-move trend amid a weak housing market. Decorative DIY products such as paint and wallpaper are relatively low cost and projects require little expertise in comparison to undertaking a full refurbishment, meaning that decorative DIY is a relatively easy and affordable way for consumers to refresh the look of their homes.

Scope

- Though B&Q remains comfortably atop the decorative DIY market, it continues to lose share as competition from non specialists intensifies.
- While a small proportion of the market currently, online growth is set to outperform offline growth over the next five years.
- Price is the most important factor for decorative DIY shoppers. It was the most researched criterion when looking to buy and the main area shoppers want retailers to improve in.

Reasons to buy

- Discover what will drive growth in the Decorative DIY market out to 2024, to help form an effective growth strategy and target investment to high performance categories.
- Identify the factors driving growth through the general merchandise channel, and understand what this will mean for other players in the market.
- Understand how consumer shopping habits are changing as convenience becomes more important, and learn how key retailers are responding to this.
- Gain a deeper understanding of how to engage decorative DIY shoppers, helping you to draw in new customers.
- Discover what decorative DIY shoppers think retailers need to improve on, allowing you to target investment to the things that matter most to consumers.

KEY TRENDS
Key trends in decorative DIY:
"The decorative DIY market demonstrates resilience in 2019"
Non specialists focussing on price are threatening the market leaders
Small format stores recognise the value shoppers place on convenience
Older age groups are most likely to purchase decorative DIY items
Retailers should consider harnessing social media to inspire DIY projects
Retailers and brands need to promote DIY as an enjoyable activity
THE MARKET
Overall sector size and growth
Sector size and growth: tiles
Sector size and growth: tiling
Sector size and growth: tiling tools & accessories
Sector size and growth: wallpaper
Sector size and growth: wallpaper paste
Sector size and growth: wallpaper tools & accessories
Sector size and growth: paint
Sector size and growth: paint tools & accessories
Sector size and growth: decorative chemicals
Sector size and growth: mouldings
Sector size and growth: abrasives
Sector size and growth: wood care
Online dynamics
Channels of distribution
THE RETAILERS
Market shares
Retailer profiles
B&Q
Screwfix
Homebase
Wickes
B&M
THE CONSUMER
Penetration and profiles
Purchase frequency
Rooms decorated or refurbished in the past year
DIY skill level
DIY activities undertaken in the past year
Tradespeople used in the past year
Net agreement statements
Research process
Purchase motivation
Factors of importance
Average spend
Retailer usage
Visited to used conversion rates
Drivers of retailer choice
Things retailers should improve on
Channel usage
Opinions on online purchasing
Online purchasing satisfaction
Views prior to purchase
METHODOLOGY
Market sizing

List Of Tables


Category growth and size by sub-category, 2019-21e
Channels of distribution, 2019e and 2024e
Penetration by product, 2019
Frequency of decorative DIY purchases, 2019
Purchase motivations, 2019
Purchase motivations by sub-category, 2019
Average spend by subcategory, 2019
Average spend by product, 2019
Retailer usage by subcategory, 2019
Considered, visited and used and conversion rates, 2019
Retailer usage by demographic, 2019
Retailer drivers by retailer, 2019
Drivers of retailer choice by retailer, 2019
Things retailers should improve on by retailer, 2019

List Of Figures


Market size - total market, 2018-24e
Market growth - total market, 2018-24e
Market volume growth - total market, 2018-24e
Market inflation growth - total market, 2018-24e
Market size - tiles, 2018-24e
Market growth - tiles, 2018-24e
Market size - tiling, 2018-24e
Market growth - tiling, 2018-24e
Market size - tiling tools & accessories, 2018-24e
Market growth - tiling tools & accessories, 2018-24e
Market size - wallpaper, 2018-24e
Market growth - wallpaper, 2018-24e
Market size - wallpaper paste, 2018-24e
Market growth - wallpaper paste, 2018-24e
Market size - wallpaper tools & accessories, 2018-24e
Market growth - wallpaper tools & accessories, 2018-24e
Market size - paint, 2018-24e
Market growth - paint, 2018-24e
Market size - paint tools & accessories, 2018-24e
Market growth - paint tools & accessories, 2018-24e
Market size - decorative chemicals, 2018-24e
Market growth - decorative chemicals, 2018-24e
Market size - mouldings, 2018-24e
Market growth - mouldings, 2018-24e
Market size - abrasives, 2018-24e
Market growth - abrasives, 2018-24e
Market size - wood care, 2018-24e
Market growth - wood care, 2018-24e
Category growth and size by sub-category, 2019-21e
Online market size and penetration, 2018-24e
Online and offline market growth, 2018-24e
Channels of distribution, 2019e and 2024e
Top five decorative DIY retailers, 2019
Change in share among top five decorative DIY retailers on 2018
Decorative DIY market share for B&Q, 2017-19e
Retailer demographics for B&Q, 2019
Customer share for B&Q, 2019
Decorative DIY market share for Screwfix, 2017-19e
Retailer demographics for Screwfix, 2019
Customer share for Screwfix, 2019
Decorative DIY market share for Homebase, 2017-19e
Retailer demographics for Homebase, 2019
Customer share for Homebase, 2019
Decorative DIY market share for Wickes, 2017-19e
Retailer demographics for Wickes, 2019
Customer share for Wickes, 2019
Decorative DIY market share for B&M, 2017-19e
Retailer demographics for B&M, 2019
Customer share for B&M, 2019
Overall penetration for decorative DIY, 2019
Profile by demographic for decorative DIY, 2019
Penetration by region for decorative DIY, 2019
Overall penetration for tiles, 2019
Profile by demographic for tiles, 2019
Penetration by region for tiles, 2019
Overall penetration for tiling, 2019
Profile by demographic for tiling, 2019
Penetration by region for tiling, 2019
Overall penetration for mouldings, 2019
Profile by demographic for mouldings, 2019
Penetration by region for mouldings, 2019
Overall penetration for paint, 2019
Profile by demographic for paint, 2019
Penetration by region for paint, 2019
Overall penetration for wood care, 2019
Profile by demographic for wood care, 2019
Penetration by region for wood care, 2019
Overall penetration for wallpaper, 2019
Profile by demographic for wallpaper, 2019
Penetration by region for wallpaper, 2019

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