Home retail series: UK Homewares - Home décor and accessories, 2019-2024

Home retail series: UK Homewares - Home dcor and accessories, 2019-2024



The UK: Homewares - Home Dcor and Accessories, 2019-2024 report offers comprehensive insight and analysis of the home dcor and accessories market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes.

It provides in-depth analysis of the following: the hot issues impacting the market, market sizes and forecasts, retailer profiles, retailer market shares and consumer data. The report focuses on the following sub-categories: pictures & frames, clocks, decorative accessories, vases & bowls, candle holders & lanterns, candles & fragrances and mirrors. Consumer data is based on our 2019 UK home dcor and accessories survey, using a panel of 2,000 nationally representative consumers.

The home dcor market is set to bounce back in 2019 with total growth of 2.0%, up from last years growth of just 0.4%. Home dcor is providing consumers with an easy and affordable way to improve their homes, the latter of which being of upmost importance due to economic cautiousness and younger demographics with the highest penetration typically earning less per annum than their older counterparts.

Scope

- Home dcor is less vulnerable than bigger ticket categories such as furniture in period of uncertainty
- IKEA shows resilience against the rise of discounters
- More than 1 in 3 shoppers will purchase a candle in 2019
- Home dcor and accessories shoppers are willing to sacrifice quality to save money

Reasons to buy

- Discover what will drive growth in the home dcor and accessories market out to 2024, to help form an effective growth strategy and target investment to high performance categories.
- Identify the factors driving growth through the general merchandise channel, and understand what this will mean for other players in the market.
- Gain a deeper understanding of what is important to home dcor and accessories shoppers, allowing you to better target investment to these areas.
- Understand how penetration in the home dcor and accessories market differs by demographic, allowing you to better target ranges.

KEY TRENDS
Key trends in home dcor and accessories:
The home dcor market is set to bounce back in 2019
IKEA shows resilience against the rise of discounters
More than 1 in 3 shoppers will purchase a candle in 2019
Consumers willing to sacrifice quality to save money
Positive correlation between age and penetration
Home dcor less vulnerable in period of uncertainty
The rise of fast fashion attitudes to homewares
THE MARKET
Overall sector size and growth
Sector size and growth: pictures & frames
Sector size and growth: clocks
Sector size and growth: decorative accessories
Sector size and growth: vases & bowls
Sector size and growth: candle holders & lanterns
Sector size and growth: candles & fragrances
Sector size and growth: mirrors
Online dynamics
Channels of distribution
THE RETAILERS
Market shares
Retailer profiles
IKEA
Dunelm
The Range
B&M
Next
ASDA
Wilko
TK Maxx
Tesco
Home Bargains
THE CONSUMER
Penetration and profiles
Net agreement statements
Research process
Purchase motivation
Popular trends
Purchase frequency
Factors of importance
Average spend
Retailer usage
Considered to used conversion rates
Drivers of retailer choice
Things retailers should improve on
Channel usage
Opinions on online purchasing
Online purchasing satisfaction
Views prior to purchase
Views on shopping for candles and home fragrances
METHODOLOGY
Market sizing

List Of Tables


Category growth and size by sub-category, 2019-21e
Channels of distribution, 2019e and 2024e
Penetration by product, 2019
Purchase motivations, 2019
Purchase motivations by sub-category, 2019
Average spend by subcategory, 2019
Average spend by product, 2019
Retailer usage by subcategory, 2019
Considered, visited and used and conversion rates, 2019
Retailer usage by demographic, 2019
Drivers of retailer choice by retailer, 2019
Things retailers should improve on by retailer, 2019

List Of Figures


Market size - total market, 2018-24e
Market growth - total market, 2018-24e
Market volume growth - total market, 2018-24e
Market inflation growth - total market, 2018-24e
Market size - pictures & frames, 2018-24e
Market growth - pictures & frames, 2018-24e
Market size - clocks, 2018-24e
Market growth - clocks, 2018-24e
Market size - decorative accessories, 2018-24e
Market growth - decorative accessories, 2018-24e
Market size - vases & bowls, 2018-24e
Market growth - vases & bowls, 2018-24e
Market size - candle holders & lanterns, 2018-24e
Market growth - candle holders & lanterns, 2018-24e
Market size - candles & fragrances, 2018-24e
Market growth - candles & fragrances, 2018-24e
Market size - mirrors, 2018-24e
Market growth - mirrors, 2018-24e
Category growth and size by sub-category, 2019-21e
Online market size and penetration, 2018-24e
Online and offline market growth, 2018-24e
Channels of distribution, 2019e and 2024e
Top 10 home dcor and accessories retailers, 2019
Change in share among top ten home dcor and accessories retailers on 2018
Home dcor and accessories market share for IKEA, 2017-19e
Retailer demographics for IKEA, 2019
Customer share for IKEA, 2019
Home dcor and accessories market share for Dunelm, 2017-19e
Retailer demographics for Dunelm, 2019
Customer share for Dunelm, 2019
Home dcor and accessories market share for The Range, 2017-19e
Retailer demographics for The Range, 2019
Customer share for The Range, 2019
Home dcor and accessories market share for B&M, 2017-19e
Retailer demographics for B&M, 2019
Customer share for B&M, 2019
Home dcor and accessories market share for Next, 2017-19e
Retailer demographics for Next, 2019
Customer share for Next, 2019
Home dcor and accessories market share for ASDA, 2017-19e
Retailer demographics for ASDA, 2019
Customer share for ASDA, 2019
Home dcor and accessories market share for Wilko, 2017-19e
Retailer demographics for Wilko, 2019
Customer share for Wilko, 2019
Home dcor and accessories market share for TK Maxx, 2017-19e
Retailer demographics for TK Maxx, 2019
Customer share for TK Maxx, 2019
Home dcor and accessories market share for Tesco, 2017-19e
Retailer demographics for Tesco, 2019
Customer share for Tesco, 2019
Home dcor and accessories market share for Home Bargains, 2017-19e
Retailer demographics for Home Bargains, 2019
Customer share for Home Bargains, 2019
Overall penetration for Home dcor and accessories, 2019
Profile by demographic for Home dcor and accessories, 2019
Penetration by region for Home dcor and accessories, 2019
Overall penetration for pictures & frames, 2019
Profile by demographic for pictures & frames, 2019
Penetration by region for pictures & frames, 2019
Overall penetration for clocks, 2019
Profile by demographic for clocks, 2019
Penetration by region for clocks, 2019
Overall penetration for Decorative accessories, 2019
Profile by demographic for Decorative accessories, 2019
Penetration by region for Decorative accessories, 2019
Overall penetration for vases & bowls, 2019
Profile by demographic for vases & bowls, 2019
Penetration by region for vases & bowls, 2019
Overall penetration for candle holders & lanterns, 2019
Profile by demographic for candle holders & lanterns, 2019
Penetration by region for candle holders & lanterns, 2019
Overall penetration for candles & fragrances, 2019
Profile by demographic for candles & fragrances, 2019
Penetration by region for candles & fragrances, 2019
Overall penetration for mirrors, 2019
Profile by demographic for mirrors, 2019
Penetration by region for mirrors, 2019
Opinions on Home dcor and accessories, 2019
Research process, 2019
Popular home dcor trends, 2019
Frequency of purchase, 2019
Interaction with staff, 2019
Factors of importance for Home dcor and accessories, 2019
Retailer usage for overall Home dcor and accessories, 2019
Drivers of retailer choice for Home dcor and accessories, 2019
Things retailers should improve on for Home dcor and accessories, 2019
Channel usage when researching for overall Home dcor and accessories, 2019
Store type used for browsing and research for overall Home dcor and accessories, 2019
Device used for online browsing and research for overall Home dcor and accessories, 2019
Channel usage when purchasing overall Home dcor and accessories, 2019
Store type used for purchasing overall Home dcor and accessories, 2019
Device used for purchasing overall Home dcor and accessories, 2019
Online fulfilment for overall Home dcor and accessories, 2019
Net agreement statements for online purchasing, 2019
Satisfaction with various components of online fulfilment for overall Home dcor and accessories, 2019
Views prior to purchase, 2019
Popular candle and home fragrance scents, 2019
Shopper willingness to purchase different fragrances for different rooms, 2019
Importance of candle burn time, 2019

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