Retail Channel Series: UK Online Marketplace Retailing 2019 - 2024

Retail Channel Series: UK Online Marketplace Retailing 2019 - 2024



The UK Online Marketplace Retailing 2019-2024 report forms part of Retail Channel series, and offers a comprehensive insight into the UK online marketplace market, the main trends and hot issues, key players, consumer attitudes and shopping behaviour.

Online marketplaces have become increasingly popular shopping destinations in recent years, primarily thanks to wide product catalogues and shoppers perceiving marketplaces as offering low prices.

General merchandisers, Amazon and eBay, dominate the online marketplaces channel, and are forecast to account for 92.5% of spend in 2019.

Scope

- Spend via online marketplaces is forecast to reach 26.2bn in 2019 and rise 13.1bn over the next five years, with both brand new and second hand products appealing to consumers.
- Clothing & footwear is the most popular sector shopped on marketplaces, driven in particular by the changing shopping habits of young consumers and the presence of marketplaces selling predominantly clothing & footwear.
- Spend is dominated by brand new products sold by retailers or independent sellers and despite sustainability becoming more of a concern for consumers, spend on brand new items will rise at a faster pace than spend on second hand products over the next five years.

Reasons to buy

- Utilise our five year forecasts to 2024 for the UK online marketplace market, broken down by sector and by brand new and second hand products to understand the main areas of growth.
- Identify the key players in the online marketplace market using our in-depth analysis to learn how to appeal to consumers.
- Understand the key drivers and inhibitors affecting online marketplace retailing to maximise sales potential, such as the appeal of marketplaces for independent retailers.

Contents
The hot issues
Drivers and inhibitors
Main issues
Rise of clothing & footwear resale will boost spend
Cannibalisation can be avoided if retailers sites impress
Data-rich marketplaces have a huge advantage
Existing platforms can be used to build marketplaces
WHAT PEOPLE BUY
What is included
Headlines
Overall online marketplaces
Size of the channel
Growth rates
Share of channel by spend type
Spend split by sector and spend type
Brand new products bought via online marketplaces
Size of the channel
Share of total retail spend
Share of online retail spend
Spend split by sector and share of total sector and sector online
Online marketplaces share of total sector and sector online
Second hand products bought via online marketplaces
Size of the channel
Spend on second hand products via online marketplaces, split by sector, 2019e
WHO PEOPLE SHOP WITH
Online marketplaces: key metrics
Top 10 online marketplaces share of overall online marketplace spend
Top 10 online marketplaces, split by spend type
Top 10 online marketplace retailers visited
Top 10 online marketplace retailers purchased from
Online marketplace profiles
Amazon
eBay
Etsy
Wish
Notonthehighstreet.com
Depop
Profiles of ASOS Marketplace, Facebook Marketplace, Gumtree and Wayfair
Comparison table of key online marketplaces
HOW AND WHY PEOPLE SHOP
Headlines
Who shops
Who shops
Shopper profile by sector
The shopper journey
Shopping habits
Shopper motivations
Shopping habits
Shopper motivations
METHODOLOGY
What is included

List Of Tables


Standard delivery options when buying New Look items from different retailers
Spend on brand new products via online marketplaces: share of total sector and share of sector online, 2019e
Top 10 online marketplaces share of overall online marketplace spend, 2014-2019e
Comparison table of top 10 online marketplaces
Online marketplaces retailing profile of shoppers by sector, 2019

List Of Figures


Overall online marketplaces: size of the channel 2018-2024e
Overall online marketplaces: size of the channel, split by second hand and brand new items 2018-2024e
Overall online marketplaces: annual growth rates 2018-2024e
Online markets: five year growth rates 2019e-2024e
Overall online marketplaces: share of channel by spend type 2018-2024e
Overall online marketplace spend, split by sector, 2019e
Overall online marketplaces: sector spend, split by spend type, 2019e
Spend on brand new products via online marketplaces: size of the channel 2018-2024e
Spend on brand new products via online marketplaces: share of total retail spend, 2018, 2019e and 2024e
Spend on brand new products via online marketplaces: share of online retail spend, 2018, 2019e and 2024e
Spend on brand new products via online marketplaces, split by sector, 2019e
Spend on brand new products via online marketplace: share of total sector and share of sector online, 2019e
Spend on second hand products via online marketplaces: size of the channel 2018-2024e
Spend on second hand products via online marketplaces, split by sector, 2019e
Top 10 online marketplaces share of overall online marketplace spend, 2019e
Top 10 online marketplaces share of spend on brand new products via online marketplaces, 2019e
Top 10 online marketplaces share of spend on second hand products via online marketplaces, 2019e
Top 10 online marketplaces share of overall online marketplace spend, 2014-2019e
Top 10 online marketplace, split by spend type, 2019e
Top 10 online marketplace retailers visited, 2019
Top 10 online marketplace retailers purchased from, 2019
Overall purchase satisfaction, Amazon versus total online marketplaces, 2019
Where else Amazon shoppers purchase from, 2019
Amazon shopper penetration by demographic, 2019
Overall purchase satisfaction, eBay versus total online marketplaces, 2019
Where else eBay shoppers purchase from, 2019
eBay shopper penetration by demographic, 2019
Overall purchase satisfaction, Etsy versus total online marketplaces, 2019
Where else Etsy shoppers purchase from, 2019
Etsy shopper penetration by demographic, 2019
Overall purchase satisfaction, Wish versus total online marketplaces, 2019
Where else Wish shoppers purchase from, 2019
Wish shopper penetration by demographic, 2019
Overall purchase satisfaction, Notonthehighstreet.com versus total online marketplaces, 2019
Where else Notonthehighstreet.com shoppers purchase from, 2019
Notonthehighstreet.com shopper penetration by demographic, 2019
Overall purchase satisfaction, Depop versus total online marketplaces, 2019
Where else Depop shoppers purchase from, 2019
Depop shopper penetration by demographic, 2019
Online marketplace penetration of online shoppers, overall and by demographic, 2019
Online marketplace profile of online shoppers by demographic, 2019
Online marketplace penetration by sector, 2019
Profile of online marketplace book shoppers, 2019
Profile of online marketplace clothing & footwear shoppers, 2019
Profile of online marketplace DIY & gardening shoppers, 2019
Profile of online marketplace electricals shoppers, 2019
Profile of online marketplace entertainment shoppers, 2019
Profile of online marketplace food & grocery (gift food) shoppers, 2019
Profile of online marketplace furniture & floorcoverings shoppers, 2019
Profile of online marketplace health & beauty shoppers, 2019
Profile of online marketplace homewares shoppers, 2019
Online marketplaces retailing profile of shoppers by sector, by demographic, 2019
Purchase frequency from online marketplaces, 2019
How spending habits via online marketplaces have changed versus 12 months ago, 2019 & 2018
How consumers expect their spending habits via online marketplaces to change in the next 12 months, 2019 & 2018
Whether items purchased were new or used, 2019 & 2018
What type of seller purchases were from, 2019
Drivers of purchasing via online marketplaces, 2019 and change on 2018
Online marketplace driver: products are often cheaper, by demographic, 2019
Online marketplace driver: wide product range, by demographic, 2019
Online marketplace driver: easy to website, by demographic, 2019
Online marketplace driver: access to brands/ products I might not have found otherwise, by demographic, 2019
Opinions about online marketplaces, 2019
Reasons for not purchasing from an online marketplace, 2019
Online marketplace barrier: lack of awareness of online marketplaces, by demographic, 2019
Online marketplace barrier: like to purchase directly from retailers websites, by demographic, 2019
Online marketplace barrier: distrust that branded products are legitimate, by demographic, 2019
Online marketplace barrier: distrust that items will arrive as they appeared online, by demographic, 2019
Satisfaction of online marketplaces, 2019

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