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UK: Electricals - Audio Visual 2019-2024

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TABLE OF CONTENTS

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DESCRIPTION

UK: Electricals - Audio Visual 2019-2024

Summary

The HRS UK Audio Visual report offers comprehensive insight and analysis of the UK Audio Visual market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: market sizes and forecasts, retailer market shares, consumer data and future outlook.

The report focuses on televisions, visual players, TV set-top boxes, home audio equipment, portable audio equipment, optical equipment and games consoles. Consumer data is based on our 2019 UK Audio Visual survey, using a panel of 2,000 nationally representative consumers.

The audio visual market performed well in 2018, growing 2.4% , predominantly driven by games consoles, TVs and home audio equipment. Yet this performance will be difficult to replicate in 2019 and will result in the market contracting in 2019.

Scope

- 2019 will see the audio visual market stall after sporting events bolstered 2018s performance.
- Dixons Carphone holds its position at first place as the clear market leader
- Consumers use the need to replace broken items as an excuse to invest in the latest technology.

Reasons to buy

- Learn how essential online is to the shopper journey within audio visual and how retailers can capitalise on the continued growth of this channel
- Identify opportunities within audio visual where consumers look to upgrade tired products, encouraging a shoppers to invest in newer technology
- Use our in-depth analysis of the leading retailers in audio visual in order to understand how to appeal shoppers and remain competitive in the market

TABLE OF CONTENTS

KEY TRENDS
2019 will see the audio visual market stall after sporting events bolstered 2018s performance
Dixons Carphone holds its position at first place as the clear market leader
Consumers use the need to replace broken items as an excuse to invest in the latest technology
THE MARKET
Market size & growth - total market
Market size & growth - televisions
Market size & growth - games consoles
Market size & growth - home audio equipment
Market size & growth - optical equipment
Market size & growth - visual players
Market size & growth - portable audio equipment
Market size & growth - set top boxes
Category growth & size: 2019-2021
Online sales penetration
Channels of distribution
THE RETAILERS
Retailer shares
Dixons Carphone
Argos
Amazon
John Lewis & Partners
Tesco
Shop Direct
Richer Sounds
Apple
GAME
Ebuyer
THE CONSUMER
Who
Why
Where
Background
Methodology

List Of Tables

Category growth & size, 2019 size and growth 2019-21
Channels of distribution, 2019 & 2024
Penetration by product (televisions), 2019
Penetration by product (visual players), 2019
Penetration by product (TV set-top boxes), 2019
Penetration by product (home audio equipment), 2019
Penetration by product (portable audio equipment), 2019
Penetration by product (optical equipment), 2019
Penetration by product (games consoles), 2019
Average spend (overall), 2019
Average spend (televisions), 2019
Average spend (visual players), 2019
Average spend (TV set-top boxes), 2019
Average spend (home audio equipment), 2019
Average spend (portable audio equipment), 2019
Average spend (optical equipment), 2019
Average spend (games consoles), 2019
Purchase motivations - replacement, 2019
Purchase motivations - upgrading, 2019
Purchase motivations - new purchase, 2019
Purchase motivations - impulse, 2019
Detailed replacement cycle by product - televisions, 2019
Detailed replacement cycle by product - visual players, 2019
Detailed replacement cycle by product - TV set-top boxes, 2019
Detailed replacement cycle by product - home audio equipment, 2019
Detailed replacement cycle by product - portable audio equipment, 2019
Detailed replacement cycle by product - optical equipment, 2019
Detailed replacement cycle by product - games consoles, 2019
Retailer usage - televisions, 2019
Retailer usage - visual players, 2019
Retailer usage - TV set-top boxes, 2019
Retailer usage - home audio equipment, 2019
Retailer usage - portable audio equipment, 2019
Retailer usage - optical equipment, 2019
Retailer usage - games consoles, 2019
Retailer usage by segment, 2019
Drivers of retailer choice: by retailer, 2019
Conversion rates, top 10 retailers, 2019
Things retailers should improve on: by retailer, 2019
Brands considered and purchased, and conversion, 2019

List Of Figures

Audio visual market size, 2018-24
Audio visual market growth (incl. inflation and volume growth), 2018-24
Televisions market size, 2018-24
Televisions market growth, 2018-24
Games consoles market size, 2018-24
Games consoles market growth, 2018-24
Home audio equipment market size, 2018-24
Home audio equipment market growth, 2018-24
Optical equipment market size, 2018-24
Optical equipment market growth, 2018-24
Visual players market size, 2018-24
Visual players market growth, 2018-24
Portable audio equipment market size, 2018-24
Portable audio equipment market growth, 2018-24
Set-top boxes market size, 2018-24
Set-top boxes market growth, 2018-24
Audio visual online penetration and online market size, 2018-24
Audio visual online growth rate, 2018-24
Online penetration by category, 2019
Online growth rate by category, 2019 vs 2018
Channels of distribution, 2019 & 2024
Audio visual market shares, 2019
Audio visual market shares change, 2019 vs 2018
Dixons Carphone market share, 2017-19
Dixons Carphone shopper demographics, 2018
Dixons Carphone customer share (overall & by category), 2018
Argos market share, 2017-19
Argos shopper demographics, 2018
Argos customer share (overall & by category), 2018
Amazon market share, 2017-19
Amazon shopper demographics, 2018
Amazon customer share (overall & by category), 2018
John Lewis & Partners market share, 2017-19
John Lewis & Partners shopper demographics, 2018
John Lewis & Partners customer share (overall & by category), 2018
Tesco market share, 2017-19
Tesco shopper demographics, 2018
Tesco customer share (overall & by category), 2018
Shop Direct market share, 2017-19
Shop Direct shopper demographics, 2018
Shop Direct customer share (overall & by category), 2018
Richer Sounds market share, 2017-19
Richer Sounds shopper demographics, 2018
Richer Sounds customer share (overall & by category), 2018
Apple market share, 2017-19
Apple shopper demographics, 2018
Apple customer share (overall & by category), 2018
GAME market share, 2017-19
GAME shopper demographics, 2018
GAME customer share (overall & by category), 2018
Ebuyer market share, 2017-19
Ebuyer shopper demographics, 2018
Ebuyer customer share (overall & by category), 2018
Audio visual penetration by demographics & region, 2018
Televisions penetration by demographics & region, 2019
Home audio equipment penetration by demographics & region, 2019
Portable audio equipment penetration by demographics & region, 2019
Set-top boxes penetration by demographics & region, 2019
Games consoles penetration by demographics & region, 2019
Visual players penetration by demographics & region, 2019
Optical equipment penetration by demographics & region, 2019
Audio visual (overall and by category) replacement cycle, 2019
Audio visual channel usage (researching), 2019
Audio visual channel usage (purchasing), 2019
Audio visual store type usage (browsing), 2019
Audio visual store type usage (purchasing), 2019
Audio visual device usage (browsing), 2019
Audio visual device usage (purchasing), 2019
Audio visual online fulfilment, 2019
Audio visual online fulfilment satisfaction, 2019
Audio visual opinions on shopping channel, 2019
Audio visual retailer usage, 2019
Audio visual drivers of retailer choice, 2019
Audio visual things retailers should improve on, 2019
Audio visual research process (what they did), 2019
Audio visual research process (how long they spent), 2019
Audio visual research process (areas of research), 2019
Audio visual research process (staff interaction), 2019
Audio visual research process (views prior to purchase), 2019
Audio visual research process (views prior to purchase - brand), 2019
Audio visual research process (views prior to purchase - budget), 2019
Audio visual research process (views prior to purchase - retailer), 2019
Audio visual research process (views prior to purchase - features & functions), 2019
Television purchasing size, 2019
Television product functionality - features, 2019
Television product functionality - screen type, 2019
Television product functionality - preinstalled software, 2019
Audio visual opinions on televisions, 2019
Audio visual brand usage, 2019
Considerations when choosing headphones, 2019
Proportion of wireless headphone purchases, 2019
Types of headphones purchased, 2019
Types of speaker purchased, 2019
Types of digital camera purchased, 2019

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