UK Womenswear 2019-2024

UK Womenswear 2019-2024



The UK Womenswear 2019-2024 report offers comprehensive insight and analysis of the UK womenswear market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following - the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The consumer data is based on our 2019 UK clothing survey, using a panel of 5,000 nationally representative consumers.

The UK womenswear market is forecast to reach 24.1bn in 2019, with forecast growth of 8.0% between 2019 and 2024. Volume growth will elude the womenswear market in 2019 with volumes staying flat, despite volume contraction over the last two years as Brexit rocked consumer confidence. We forecast womenswear spending to slowly rise over the next five years as Brexit agreements are confirmed and shoppers have more clarity on the effect to their finances and spending power.

Scope

- Despite the recent underperformance of some key players, the clothing specialists channel is expected to grow by 0.2 percentage points over the next five years to reach a share of 75.4% of the UK womenswear market in 2024.
- Half of UK female clothing shoppers agree that they will be spend less on clothing in 2019 compared to 2018.
- Click & collect delivery continues to grow in popularity, with 35.1% of womenswear shoppers using this fulfilment method in 2019 compared to 31.3% in 2018.
- ASOS has been the biggest winner in the UK womenswear market over the past five years, with its share rising by 1.6 percentage points to 2.8%.

Reasons to buy

- Learn how the weakness of key retailers, such as Arcadia and Debenhams, is impacting the market, and how you can exploit this to form an effective growth strategy.
- Utilise our in depth analysis of each age group, including average annual spend per head and the most important purchase drivers, to help you to increase spend among your target customer base.
- Use our detailed analysis of what inspires female shoppers clothing choices, including the most influential social media channels for each age group, to help identify ways to aquire new shoppers and drive engagement.
- Find out the rate at which online and offline channels are forecast to grow over the next five years, allowing you to adjust your business models to maximise sales potential.

THE HOT ISSUES
Market drivers and inhibitors in womenswear
Main issues in womenswear
Arcadias troubles continue but create opportunity for other retailers in the womenswear market
Decline of key department stores providing growth opportunity for other players
Grocers can exploit department stores weaknesses
The gap in retailers targeting convenient, wearable fashion for the 25-44s
Retailers must review sizing to offer shoppers consistency and increase reliability
New entrants review
Strategies for success
WHAT PEOPLE BUY
Headlines
The sector at a glance
Overall sector size
Overall sector growth
Category dynamics: womens outerwear
Category dynamics: womens underwear
Spend per head
Online dynamics
WHERE PEOPLE SHOP
Headlines
Channels of distribution
Channel preference
Location preference
Market shares
Key metrics
Shopped retailers
Retailer profiles
M&S
Next
Topshop
River Island
Sainsburys
Zara
M&Co
John Lewis & Partners
N Brown
Sosandar
Competitor dynamics
HOW AND WHY PEOPLE SHOP
Headlines
Who shops and where they are located
Which categories they buy
Channels used by consumers
Fulfilment methods used by consumers
Frequency of shopping
Whats important when purchasing womenswear
Retailer ratings
Shopping preferences
METHODOLOGY
What is included
Market sizing

List Of Tables


Womenswear spend by subcategory, 2019e and 2024e
Womenswear spend per head by age group, 2019e
Womenswear spend per head, 2019e and population change by age group, 2019-2024e
Womenswear channel split: 2019e and 2024e
Market share prospects out to 2020 for the Top 10 players
Five year market shares for Top 10 players, 2014-2019e
Comparative metrics for leading womenswear retailers
Retailer competitor overlap for Top 10 players, 2019
Purchase penetration of niche womenswear categories by demographic, 2019
Purchase penetration of womenswear categories by demographic, 2019
Purchase penetration of womenswear product types by demographic, 2019
Number of items purchased by product type by demographic, 2019
Channel usage by demographic (instore, online, mail order), 2019
Fulfilment methods used by demographic (home delivery, click & collect and third-party pickup), 2019
What drives womenswear purchases, by demographic, 2019
What drives womenswear purchases, by retailer, 2019
Retailer ratings by attribute, 2019

List Of Figures


Total size of the womenswear market by category, 2019 and 2024e
Overall womenswear: size of the market, 2014-2024e
Overall womenswear: inflation & volume, 2014-2024e
Womens outerwear: category size and growth rates, 2014-2024e
Womens underwear: category size and growth rates, 2014-2024e
Womenswear spend per head, 2019e-2024e, and per age group, 2019e
Online womenswear penetration, 2014-2024e
Online womenswear size and growth rates, 2014-2024e
Online vs. offline womenswear growth rates, 2014-2024e
Channel splits for womenswear, 2019e and 2024e
Channel preference for womenswear by age, 2019
Location preference for womenswear shoppers, 2018 and 2019
Market shares of top 10 womenswear retailers, 2018 and 2019e
Top 20 most purchased from womenswear retailers, 2019
M&S: Consumer dynamics and where else they shop, 2019
M&S: Clothing market share, 2014-2019e
Next: Consumer dynamics and where else they shop, 2019
Next: Clothing market share, 2014-2019e
Topshop: Consumer dynamics and where else they shop, 2019
Topshop: Clothing market share, 2014-2019e
River Island: Consumer dynamics and where else they shop, 2019
River Island: Clothing market share, 2014-2019e
Sainsburys: Consumer dynamics and where else they shop, 2019
Sainsburys: Clothing market share, 2014-2019e
Zara: Consumer dynamics and where else they shop, 2019
Zara: Clothing market share, 2014-2019e
M&Co: Consumer dynamics and where else they shop, 2019
M&Co: Clothing market share, 2014-2019e
Womenswear shopper penetration by demographic and region, 2019
Profile of womenswear shoppers by demographic and region, 2019
Purchase penetration of niche womenswear categories, 2019
Purchase penetration of womenswear product types, 2019
Channel usage (instore, online and mail order/catalogue), 2018 and 2019
Fulfilment method for womenswear (home delivery, click & collect, third-party pickup), 2018 and 2019
Frequency of womenswear purchases by demographic, 2019
Who womenswear is purchased for, 2018 and 2019
What drives womenswear purchases, 2017, 2018 and 2019
Whats important when purchasing womenswear, 2019
Considerations when purchasing clothing, 2019
What inspires female shoppers choices, 2018 and 2019
What inspires female shoppers choices by age, 2019
Female clothing shoppers inspired by each social media site, 2019
Female clothing shoppers inspired by each social media site by age, 2019
Views on clothing purchases, 2019

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