UK Small Domestic Appliances 2019-2024

UK Small Domestic Appliances 2019-2024

Summary

The "UK Small Domestic Appliances 2019-2024", report offers comprehensive insight and analysis of the UK Small Domestic Appliances market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on vacuum cleaners, floor cleaners, irons and heating & cooling appliances. Consumer data is based on our 2018 UK Small Domestic Appliances survey, using a panel of 2,000 nationally representative consumers.

The small domestic appliances market continues to achieve steady growth, driven by strong performances in the heating & cooling appliances category.

Scope

- A focus on health & wellness products such as air purifiers will encourage spend on small domestic appliances.
- The grocers are losing share as lack of space dedicated to this category instore and online ensures specialists and department stores are the first port of call
- Dyson remains the most popular brand in small domestic appliances with 13.7% of shoppers purchasing this brand.

Reasons to buy

- Learn how essential offline channels are to the shopper journey and how retailers are translating service elements online
- Identify opportunities within small domestic appliances that apply to the health & wellness trend and how this trend can lead to strong growth in a category that is reliant on weather conditions
- Use our in-depth analysis of the leading retailers in small domestic appliances in order to understand how to appeal shoppers and remain competitive in the market.

SUMMARY
Overall summary
ISSUES & STRATEGIES
A focus on key trends in health & wellness
Offline essential but online still outperforms
Services could drive sales away from SDA
Cordless vacuums not as trusted, limiting demand
THE MARKET
Market size & growth - total market
Market size & growth - vacuum cleaners
Market size & growth - heating & cooling appliances
Market size & growth - irons
Market size & growth - floor cleaners
Category growth & size: 2019-2021
Online sales penetration
Channels of distribution
THE RETAILERS
Retailer prospects to 2020
Retailer shares
Argos
Dixons Carphone
John Lewis & Partners
AO
Ebuyer
Other retailers
THE CONSUMER
Consumer headlines
Who
Why
Where
Methodology
Market sizing
Appendix

List Of Tables


Category growth & size, 2019 size and growth 2019-21
Channels of distribution, 2019 & 2024
Penetration by product (vacuum cleaners), 2018
Penetration by product (floor cleaners), 2018
Penetration by product (irons), 2018
Penetration by product (heating & cooling appliances), 2018
Average spend (overall), 2018
Average spend (vacuum cleaners), 2018
Average spend (floor cleaners), 2018
Average spend (irons), 2018
Average spend (heating & cooling appliances), 2018
Purchase motivations - replacement, 2018
Purchase motivations - upgrading, 2018
Purchase motivations - new purchase, 2018
Purchase motivations - impulse, 2018
Detailed replacement cycle by product - vacuum cleaners, 2018
Detailed replacement cycle by product - floor cleaners, 2018
Detailed replacement cycle by product - irons, 2018
Detailed replacement cycle by product - heating & cooling appliances, 2018
Retailer usage - vacuum cleaners, 2018
Retailer usage - floor cleaners, 2018
Retailer usage - irons, 2018
Retailer usage - heating & cooling appliances, 2018
Retailer usage by segment, 2018
Drivers of retailer choice: by retailer, 2018
Conversion rates, top 10 retailers, 2018
Things retailers should improve on: by retailer, 2018
Brands considered and purchased, and conversion, 2018
Drivers of brand choice: by brand, 2018

List Of Figures


Small domestic appliances market size, 2018-24
Small domestic appliances market growth (incl. inflation and volume growth), 2018-24
Vacuum cleaners market size, 2018-24
Vacuum cleaners market growth, 2018-24
Heating & cooling appliances market size, 2018-24
Heating & cooling appliances market growth, 2018-24
Irons market size, 2018-24
Irons market growth, 2018-24
Floor cleaners market size, 2018-24
Floor cleaners market growth, 2018-24
Small domestic appliances online penetration and online market size, 2018-24
Small domestic appliances online growth rate, 2018-24
Online penetration by category, 2019
Online growth rate by category, 2019 vs 2018
Channels of distribution, 2019 & 2024
Small domestic appliances market shares, 2019
Small domestic appliances market shares change, 2019 vs 2018
Argos market share, 2017-19
Argos shopper demographics, 2018
Argos customer share (overall & by category), 2018
Dixons Carphone market share, 2017-19
Dixons Carphone shopper demographics, 2018
Dixons Carphone customer share (overall & by category), 2018
John Lewis & Partners market share, 2017-19
John Lewis & Partners shopper demographics, 2018
John Lewis & Partners customer share (overall & by category), 2018
AO market share, 2017-19
AO shopper demographics, 2018
AO customer share (overall & by category), 2018
Ebuyer market share, 2017-19
Small domestic appliances penetration by demographics & region, 2018
Vacuum cleaners penetration by demographics & region, 2018
Irons penetration by demographics & region, 2018
Floor cleaners penetration by demographics & region, 2018
Heating & cooling appliances penetration by demographics & region, 2018
Small domestic appliances (overall and by category) replacement cycle, 2018
Small domestic appliances channel usage (researching), 2018
Small domestic appliances channel usage (purchasing), 2018
Small domestic appliances device usage (browsing), 2018
Small domestic appliances device usage (purchasing), 2018
Small domestic appliances online fulfilment, 2018
Small domestic appliances retailer usage, 2018
Small domestic appliances drivers of retailer usage, 2018
Small domestic appliances things retailers should improve on, 2018
Small domestic appliances drivers of brand usage, 2018
Small domestic appliances research process (what they did), 2018
Small domestic appliances research process (how long they spent), 2018
Small domestic appliances research process (areas of research), 2018
Small domestic appliances research process (staff interaction), 2018
Small domestic appliances research process (views prior to purchase), 2018
Small domestic appliances research process (views prior to purchase - brand), 2018
Small domestic appliances research process (views prior to purchase - budget), 2018
Small domestic appliances research process (views prior to purchase - retailer), 2018
Small domestic appliances research process (views prior to purchase - features & functions), 2018
Small domestic appliances opinions on SDA, 2018
Time spent cleaning every week, 2018
Cleaning services (frequency), 2018
Cleaning services (tasks undertaken), 2018
Small domestic appliances opinions on cleaning services, 2018

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