Sustainability in UK Retail, 2019: Case studies and consumer attitudes

Sustainability in UK Retail, 2019: Case studies and consumer attitudes

Summary
 

Sustainability in UK Retail, 2019"", report investigates the key trends in sustainability in retail, such as circular business models and growing criticism of fast fashion; and includes a number of case studies of a range of grocers and non-food specialists, such as Marks & Spencer, Lush and Veja. The report also analyses the consumer attitudes around sustainability in retail, including attitudes towards sustainability, sources of influence on consumers opinions, and consumer habits.

Individuals are not satisfied with the current actions of retailers, as 93.5% of consumers agree that it is the responsibility of retailers to act sustainably, but 79.8% agree that retailers are not doing enough to address issues around sustainability and climate change.

The war on plastic gained traction from the BBCs Blue Planet 2 documentary. A number of retailers, especially grocers such as Tesco and Marks & Spencer, quickly reacted to this rise in consumer interest by reducing use of single-use plastics.

Scope

- 50.6% of consumers opinions on sustainability were influenced by TV programmes or documentaries, with social media the second most influential source due to the rise in social media influencers creating content on how to make more environmentally conscious choices.
- Fast fashion has become the norm in the UK, and retailers have long been criticised for the human and environmental consequences of this, but awareness of this is growing. Despite fast fashion retailers such as H&M and PrettyLittleThing having sustainable ranges, they are still promoting a retail model that is environmentally unsustainable.
- Price is an important barrier to purchasing clothing & footwear, as 64.8% of consumers agree that it is difficult to find affordable sustainable and/ or ethical clothing & footwear.

Reasons to buy

- Use our in-depth consumer insight to learn which areas within sustainability are most important to consumers, allowing you to meet the demands of consumers for more sustainable products, such as reducing your use of single-use or unrecyclable plastics.
- Understand the actions that a range of food and non-food retailers are taking to tackle sustainability, to help inform competitive and market-leading sustainability targets across your business.
- Use our detailed analysis of consumer attitudes of sustainability in retail to identify the demographics of the consumers who value certain sustainability attributes the most, allowing you to target more sustainable products and sustainability marketing to specific consumers.
 


Key takeaways from sustainability in retail
THE HOT ISSUES
Trends in sustainability in retail
Strategies for success
Case studies -grocers
Case study: Tesco
Case study: Marks & Spencer
Case study: Sainsburys
Case study: Morrisons
Case study: Waitrose
Case studies - non-food specialists
Case study: H&M
Case study: Lush
Case study: Adidas
Case study: Levis
Case study: IKEA
Case study: AllBirds
Case study: Vega
Case study: Lindex
Case study: Hotel Chocolat
CONSUMER INSIGHTS
Highlights
Attitudes towards sustainability
Opinions on sustainability
Opinions on sustainability: by sector
Consumer habits
Opinions on sustainability: food & grocery
Consumer habits
Fashion and sustainability
Opinions on sustainability: clothing & footwear
Consumer habits
Opinions on sustainability: health & beauty
METHODOLOGY
Technical details: consumer survey work
 


List Of Figures


Sustainability agreement statements, 2019
Sustainability agreement statements, by demographic, 2019
Importance of sustainability by sector, 2019
Sources of influence on consumers opinions on sustainability, 2019
Sustainability in food & grocery agreement statements, 2019
Diets followed by consumers, 2019
Reasons for diet choice, 2019
Statements around changing consumer habits, 2018
Consumer likelihood of using a deposit & return scheme, 2018
Consumer likelihood of using TerraCycles Loop scheme for food & grocery products, 2019
Consumer likelihood of using TerraCycles Loop scheme for toiletries, 2019
Consumer likelihood of using TerraCycles Loop scheme for household products, 2019
Why consumers would be unlikely to use the Loop scheme, 2019
Sustainability in clothing & footwear agreement statements, 2019
Sustainability in clothing & footwear agreement statements, by demographic, 2019
How often consumers purchase clothing & footwear from shop types, 2019
Consumer clothes recycling habits, 2019
Sustainability in health & beauty agreement statements, 2019
 


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