UK Party Bag Report 2019

UK Party Bag Report 2019

Summary

"UK Party Bag Report 2019", report forms part of The Retail Occasions series, and gives insight into the profile and spending habits of consumers buying childrens party bags.

Almost a quarter of young consumers (25-44 year olds) have purchased party bags over the past 12 months, driven by the continued popularity of childrens birthday parties. With companies emerging offering pre-packed party bags, the ease of offering this small token gift to attendees appeals to time-poor parents. With party bags often seen as a necessity for a childs birthday, value for money and low prices are the key driver when choosing which retailer to shop at.

Scope

- Sweet products are the most popular item bought for party bags with these items often in multipacks, offering good value for money.
- The grocers come out on top with these retailers offering convenience and low prices.

Reasons to buy

- Use our in-depth consumer insight to gain knowledge of consumer preferences and help tailor your product offerings of childrens party bags to appeal to changing tastes, this includes moving away from plastic toys and gimmicks.
- Understand what drives retailer choice for party bags among consumers, such as convenience, value for money and delivery options in order to maximise sales potential.

What is included
Buying dynamics - overall
Store selection
Spending
Retailer Used
Buying dynamics
METHODOLOGY
Technical details: consumer survey work

List Of Tables


Products purchased: party bags & prefilled party bags, 2019
Retailers used: party bags & prefilled party bags, 2019
Products purchased: sweet products, 2019
Retailers used: sweet products, 2019
Products purchased: party celebration items, 2019
Retailers used: party celebration items, 2019
Products purchased: toys, 2019
Retailers used: toys, 2019
Products purchased: crafts, 2019
Retailers used: crafts, 2019
Products purchased: accessories & beauty, 2019
Retailers used: accessories & beauty, 2019
Products purchased: disposable tableware, 2019
Retailers used: disposable tableware, 2019

List Of Figures


Party bag shopper penetration, overall and by demographic, 2019
Party bag shopper profile by demographic, 2019
Drivers of store selection, 2019
Average spend on party bags by retailer and overall, 2019
Retailers shopped at for party bags, 2019
Percentage of people buying party bags & prefilled party bags, overall and by demographic, 2019
Percentage of people buying sweet products, overall and by demographic, 2019
Percentage of people buying party celebration items, overall and by demographic, 2019
Percentage of people buying toys, overall and by demographic, 2019
Percentage of people buying crafts, overall and by demographic, 2019
Percentage of people buying accessories & beauty, overall and by demographic, 2019
Percentage of people buying disposable tableware, overall and by demographic, 2019

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